Do What We Say, Not As We Do!

By Gretel Going

September 3, 2008

Sadly but truly, we haven’t been practicing what we preach lately. But let me explain…

I’m talking about our malnourished and lonely blog here. Whereas we stand on our pulpits and spout the virtues of blogging to our clients-telling them that they must post a minimum of two to three times a week to stay current and relevant to readers-we’ve been completely neglecting our own blog. Shame on us.

We have no excuses. Actually, yes we do. A few of them:

We’re way too busy. Sure, this is the same excuse our clients give us (to which we respond, “that’s not an excuse”), but we’ve gotten to the point where, despite our daydreams of blogging and eating cupcakes day in and day out, it’s simply not humanly possible. We have very important stuff to do, like yelling at the construction workers tearing apart the building next door while we’re on the phone. Again.

Despite our better wishes, writing about PR & Marketing isn’t half as interesting as talking about ourselves on our personal blogs. Don’t get me wrong, I could talk about my job all day and often I do. But when it comes to blogging, I’d rather talk about other things. For instance, of late I’ve been reminiscing about the days of yore when I used to talk about myself incessantly on my personal blog. Since I wrote anonymously, I could say anything I wanted to. People who know me know that there’s no filter between my mouth/brain, so this was quite a fantastic forum for me. I was completely candid and, by golly, people read what I wrote because they could relate to my experiences. Also, because I put it all out there, I had a loyal following that clung onto my every word. Boy, did I feel popular and wanted. No wonder I updated daily…instant gratification!

There are restrictions to writing on a corporate blog-even if your company is as cool as ours. If there weren’t, we’d probably write a whole lot more.

Over the past few weeks, I’ve had several instances of “Oh, I should blog about that,” followed by, “Oh, I don’t keep a personal blog anymore.” These were very important topics, too. You know, like the lack of good dirty martinis in Manhattan, my upcoming vacation, how well my mom’s doing at the farmer’s market, the new restaurants I’ve discovered, the odd stench that occasionally plagues the Franklin Street stop, the fact that The Today Show put “drys up” instead of “dries up” on their weather graphic this morning, and why I think that the British show Extras is the best thing since buttered bread.

Sadly, and as much as we hate to admit it, our current and potential clients aren’t always interested in hearing about our social lives and thoughts on things other than the work-at-hand. People don’t visit marketing websites to hear the company’s political views (go, Obama!)-in fact, it’s bad form to even share those in the corporate arena. I mean, what if your prospect is voting differently than you are? This could get ugly.

So, despite the fact that the blog is a casual forum, in the corporate world you can’t get too casual. I guess you’ve gotta keep it biz-cazh, which is just not as enticing a prospect as writing on a free forum where you can be cazh-cazh.

Did I mention that we’re completely swamped? I’m sure there are a lot of other reasons we can’t write as often as we’d like, but like I said, we don’t have the time to discuss them.

Anyway, this is kind of my/our backwards apology for not posting as much as we should be. To our loyal readers (hi, Mom!): we’ll get better. We promise. And to our clients: please don’t adopt our bad habits. Forget what you read above. The reason we don’t blog as frequently as we should is because we’re working way too hard for you. And, really, that’s all you need to know.

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