Welcome to Channel V Media, where PR goes beyond just media coverage. It influences markets, drives adoption and dominates the conversation.
Use Cases
PR Services
Industry Expertise
Case Study
Going From Vendor to Visionary
At a Glance
-
600+
pieces of national and trade news -
150+
original data stories in the media -
300+
leads attributed to PR in a single year
The Challenge
When Bluecore’s technology began evolving, it needed the media’s perception of it to evolve, too. But it didn’t just need basic media awareness. It needed media coverage that would drive retailer demand.
Where CVM Came In
The company engaged CVM to position it for media success — and do it over and over again — as its technology, prospects, buyer types and competitive set have continuously evolved over the years.
Get the Full Case Study
What You’ll Learn
-
How the company’s media coverage became a leading driver of inbound demand.
-
How it went from entering conversations at the manager level to the C-Suite level.
-
How we created a consistently full press pipeline even when there was no news.
-
How we transformed the company’s positioning in the media: from a point solution to a holistic retail marketing platform.
-
How PR contributed to Bluecore’s ability to compete with major marketing clouds and attract top retailers.