Case Study
Breaking Into the Heart of U.S. Climate Tech with BreezoMeter’s $30M Raise
The Value We Created
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15+
pieces of U.S. media coverage
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5+
tier-1 pieces of coverage, including a broadcast segment
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#1
target publication reached
As Seen In:
BreezoMeter CEO Ran Korber couldn’t find reliable air quality data while searching for the least polluted cities to live in. He launched climate tech platform Breezometer to make air quality information accessible. While the Israeli company had many customers across Europe, it remained largely unknown in the U.S., where coverage of climate technology was still limited. With a $30M Series C, BreezoMeter needed to establish its mission and brand in the U.S. market.
We leveraged BreezoMeter’s funding news to launch the company into the U.S. market and carve out a place in emerging climate tech conversations. Once the funding captured U.S. media attention, we shifted from building early brand recognition and educating the market on the climate tech category to positioning BreezoMeter as the go-to expert source on air quality.
BreezoMeter
Here’s How We Did It
We made checking air quality as routine as checking the weather.
Air quality affects everything from lung health and allergies to hair growth and skincare. We drove home these accessible, real-world stories to educate the U.S. market on the need for accurate air quality forecasts – and positioned BreezoMeter as the company filling the current information gap.
We showcased BreezoMeter’s growing momentum in the U.S.
We secured Breezometer’s first U.S. press coverage through its funding announcement and built steady momentum. Company news, new product offerings and examples of its technology in action with companies like Volvo, L’Oreal and Prose became compelling storylines that caught the media’s attention and further validated BreezoMeter.
