Retail Tech PR
A New York Retail Technology PR Firm
For the past 15 years we have consistently delivered innovative PR programs for retail technology companies looking to get on the radar of brands and retailers in the US and Internationally.
Our Approach
We create custom PR programs that deliver results beyond media coverage.
We propel retail technology companies like Bluecore, Bold Commerce, Everseen and Maxymiser to the top of crowded industry conversations and into the mainstream consciousness.
Media Outlets That Matter
We reverse engineer companies’ business goals into narratives that will influence the retail market. We then place the resulting stories in a mix of retail, technology and business outlets.
Our Work
Retail Tech PR Case Studies
Bluecore
Some of the Retail Tech Companies We’ve Worked With
How PR Benefits Retail Tech Companies
Influence how the market sees you.
Companies can shift the perspective of entire industries through the stories they tell in the media.
We help retail tech companies move away from technical product speak and instead paint a picture of how they can change their clients’ businesses—and consumers’ experiences—with their solutions.
Stand out in crowded conversations.
No matter how differentiated your product is, there’s another company that sounds similar and is competing for the same budget.
We help retail technology clients go beyond basic awareness and rise to the top of their markets.
Take credit for your work.
We leverage retail tech companies’ work with brands and retailers to illustrate high-value use cases, innovation and business impact.
The resulting press coverage not only validates your technology, it drives demand.
Educate the industry.
We showcase the unique philosophy behind clients’ solutions through various forms of thought leadership, including contributed articles, commentary, data stories, speaking and media and analyst briefings.
We’re also a go-to source for retail reporters looking for commentary on trending topics in the retail Industry.
Create momentum.
We leverage all major (and often, minor) company news and milestones — including new customers, partnerships, patents, funding rounds, board members, intellectual property wins, M&A, key hires–to fuel ongoing press opportunities and drive momentum.
Go from vendor to visionary.
We create opportunities for retail technology companies to showcase their expertise so that their clients and prospects see them as partners who can transform their businesses, rather than as vendors who execute on a limited vision.
Create the right types of awareness.
Our approach to creating awareness is three-fold. We start by creating industry awareness in your key verticals and among buyer personas. Next, we create overall company awareness in mainstream media outlets. And ultimately, become a household name.
Be part of the retail industry.
CVM attends most of retail’s largest shows including the NRF Big Show, Etail West, Shoptalk, GroceryTalk and many more.
CVM works with clients at the shows to increase the attention from press and other influential attendees.
Validate your offering.
It’s one thing if a company says something good about its product, but far more powerful when a third-party talks about it in a public forum.
We secure third-party validation—of your company, its philosophy and its work—from media, analysts and thought leaders who influence the conversations we want to be in.
PR Moments Retail Tech Companies Should Capitalize On
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Account Wins
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Client Success Stories
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Earnings
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Events & Tradeshows
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Fundraises
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Key Hires
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International Expansion
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IPO
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Marketing Activity
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Mergers & Acquisitions
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New Market Entry
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Partnerships
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Product Launches
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Research Reports
PR Tactics We Use to Get You Coverage
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Analyst Briefings
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Award Entries
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Commentary & Newsjacking
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Contributed Articles
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Data Stories
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Human Interest Stories
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Media Briefings
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Press Releases
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Profiles and Q&As
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Speaking Submissions
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Thought Leadership
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Topical Pitching
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Trend Reports
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