Fintech PR

A New York Fintech PR Agency That Drives Media Attention in Crowded Markets

We create strategic PR programs for fintech, payments and insurtech companies looking to distinguish themselves from competitors–and win with customers–in the U.S. and internationally.
  • Gold Stevie Winner 2020 Award
  • Gold Stevie Winner 2018 Award
  • entrepreneur 360 award
  • IPRN Product of the Year Award
  • 2020 Marcom Gold Winner
  • Forbes Agency Council Official Member

Our Approach

We develop narratives that result in industry‑shifting media coverage

We transform fintech companies like Sopra Banking Software into leading voices in the industry, as well as raise awareness of global technology companies like GFT and Bitrise among traditional and challenger banks, lenders, financial institutions and insurers

Media Outlets for Fintech PR

We transform companies’ business goals into media stories that shift perceptions of them in the market and drive high-value audience behaviors. These stories appear in a mix of fintech, finance, payments, technology, business, consumer and industry outlets.
  • The Wall Street Journal Logo
  • CNBC Logo
  • Bloomberg Logo
  • ABC News Logo
  • The New York Times Logo
  • Fortune Logo
  • Business Insider Logo
  • Forbes Logo
  • Reuters Logo
  • Tech Crunch Logo
  • Wired Logo
  • VentureBeat Logo
  • Tech Radar Logo
  • Financial Times Logo
  • PYMNTS Logo
  • The FinTech Times Logo
  • American Banker Logo
  • Banking Dive Logo
  • The Financial Brand Logo
  • Tearsheet Logo
  • Global Banking & Finance Review Logo
  • Bank Automation News Logo
  • Digital Transactions Logo
  • The Banker Logo

Our Work

FinTech PR Client Case Studies

CVM is like the Nike of PR agencies and we are very happy with the work we have done together and what is to come.
Sopra Banking Software Logo
— Nils Audouin, Communications Manager
 Sopra Banking Software
Case Study Sopra Banking Software
CVM is like the Nike of PR agencies and we are very happy with the work we have done together and what is to come.
Sopra Banking Software Logo
— Nils Audouin, Communications Manager
 Sopra Banking Software
Sopra Banking Software Logo

Sopra Banking Software Enters the US

Sopra Banking Software Enters the US

Sopra Banking Software (SBS) works with more than 1,500 financial institutions in 100 countries worldwide, including Barclay’s, Santander, Credit Suisse and Bank of Africa, to digitize their offerings and reimagine their role in today’s evolving banking industry.

Sopra Banking Software is part of the Sopra Steria Group, a European financial leader with more than 46,000 employees which has been supporting financial institutions since 1968.

With the agility of a fintech and the support of a large enterprise, SBS is changing the way that everyday consumers and businesses experience banking and finance.

SBS set its sights on extending its strong global brand and business to the U.S. The company engaged CVM to establish their Corporate Communication and Fintech PR in the US Market.

CVM made the Sopra Banking Summit the center focus of its initial campaign with SBS. Positioning the Summit as the largest privately held banking summit in North America, CVM used the event to introduce SBS and its innovative product and to the U.S. We built immediate credibility with U.S. media with the right messaging and positioning of both the event and thought leadership from the company.

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CVM is like the Nike of PR agencies and we are very happy with the work we have done together and what is to come.
Sopra Banking Software Logo
— Nils Audouin, Communications Manager
Sopra Banking Software
CVM exceeded our expectations. We’re being featured in the right publications, and audiences are engaging with our stories. We have been featured in TechCrunch multiple times and we have seen a significant increase in inbound leads and applicants for core roles.
Bitrise Logo
— Rik Haandrikman, VP of Growth
 Bitrise
Bitrise Robot
CVM exceeded our expectations. We’re being featured in the right publications, and audiences are engaging with our stories. We have been featured in TechCrunch multiple times and we have seen a significant increase in inbound leads and applicants for core roles.
Bitrise Logo
— Rik Haandrikman, VP of Growth
 Bitrise
Bitrise Logo

Bitrise Goes from Unknown to Indispensable Among Fintech Companies

Bitrise Goes from Unknown to Indispensable Among Fintech Companies

Bitrise has attracted more than 6,000 companies around the world who are looking for an edge when it comes to engaging their consumers through mobile apps. Among these are financial institutions, digital-first banks and traditional banks that can’t compete in the mobile space without operationalizing their mobile processes.

Bitrise came to CVM when it realized that, to gain even more market share, it would need to illustrate how its technology and approach are different from competitors–and the immediate value they deliver to users.

Rather than focus on the features and functions of Bitrises’s technology, Channel V Media mapped out what its audiences actually needed to hear in order to explore the company further. Our ongoing fintech PR program is heavily focused on illustrating how fintechs and financial services companies are using Bitrise’s software to solve challenges that plague all companies competing in the mobile space. From achieving security and privacy to freeing up engineers from rote tasks to focus on innovative user experiences that put them ahead of competitors, we’ve spent the past two years painting a picture of what’s possible, while positioning Bitrise as the go-to source on what’s coming next in mobile.

Along the way, we’ve helped the company attract more talent and solidified its position as a visionary, rather than a vendor.

Read More

CVM exceeded our expectations. We’re being featured in the right publications, and audiences are engaging with our stories. We have been featured in TechCrunch multiple times and we have seen a significant increase in inbound leads and applicants for core roles.
Bitrise Logo
— Rik Haandrikman, VP of Growth
Bitrise
Case Study Embroker
Embroker Logo

Embroker PR Launch

Embroker PR Launch

Embroker is an insurance company that modernized the insurance  business by eliminating unnecessary middlemen and other complexities that result in high costs and lower value to businesses.

Embroker needed validation and awareness among technology and business media, as well as the different verticals it served (food, apparel, cybersecurity, and others). It additionally wanted to expand its offering beyond startups to established tech companies.

Channel V Media shifted its overall messaging and market positioning to gain media traction for its $28M Series B funding round. We viewed the funding news as a much larger opportunity: to re-launch the company to the market in a more meaningful way than it had when it originally launched. The release also led the messaging behind PR pitching efforts. Channel V Media’s work secured 22 original pieces of coverage in top tier press including Fortune, Wall Street Journal and VentureBeat as well as insurance and fintech media like Insurance Journal and Insurance Innovation Reporter.

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Some of our Fintech PR Clients

  • Sopra Banking Software Logo
  • Bitrise Logo
  • GFT Logo
  • Bold Ecommerce Logo
  • Intellias Logo
  • Penn Mutual Logo
  • Praxis Logo
  • Embroker Logo
  • IBM Logo

How Fintech PR Benefits Companies

Press Hit American Banker, Betakit and Forbes

Control how the market sees you.

Companies can shift the perspective of entire industries through the stories they tell in the media.

We guide fintech companies’ positioning so that it’s relevant to the audiences they want to reach. Instead of focusing on the nuances of their technology, for instance, we emphasize how their offering transforms their clients’ businesses — or consumers’ experiences.

Press Hits eCommerce FastLane, PYMNTS and Payments Dive

Become the market leader.

Your product or solution might be the first or best in the market, but there are inevitably other companies that sound similar, competing for the same audiences.

We help fintech companies outpace their competitors in media conversations–no matter how far ahead other companies seem to be.

Press Hit New York Stock Exchange

Take credit for your success.

We leverage fintech companies’ growth milestones, customer success stories and other key moments to illustrate the tangible impact they have on their customers’ lives and/or businesses.

The resulting press coverage not only validates your technology or offering; it drives demand.

Press Hit Rick New Perspectives

Offer the industry a fresh perspective.

We showcase the unique philosophy behind fintech companies’ solutions by converting their unique insights into thought leadership, including contributed articles, commentary, data stories, speaking and media and analyst briefings.

We’re also a go-to source for reporters looking for commentary on trending topics in the financial space.

Press Hit Financial Times

Get an advantage over incumbents.

Many fintechs offer something shiny and new to the market–and the market is interested in knowing about them. But the initial intrigue doesn’t have staying power on its own.

Our approach to public relations focuses on delivering an ongoing narrative that’s substantive and gives audiences the confidence they need to engage with your company, rather than fall back on more well known options.

Press Hit The FinTech Times and Global Banking & Finance Review

Go from vendor to visionary.

Most b2b fintech companies want to be seen as partners who can transform their clients’ businesses, rather than as vendors who execute on only part of a bigger vision. To shift perceptions in their favor, we prioritize media coverage that showcases how our clients create value and opportunities–and navigate common industry problems–for the companies they work with.

Green Coding cut carbon with code

Be a part of the fintech industry.

CVM creates opportunities for clients to meet with reporters who are attending the financial services industries’ largest shows, including Money 20/20, Sibos, FinTech Connect, Guidewire, and more.

Leading up to these shows, we work with clients to refine their positioning to attract the attention of press and other influential attendees.

Press Hit FinTech 250

Validate your offering.

It’s one thing if a company says something good about itself and its product. It’s far more powerful when a third-party talks about it in a public forum.

We secure third-party validation—of your company, unique philosophy and product or offering—from the media, analysts and thought leaders who influence the conversations we want to be in.

PR Moments Fintech Companies Should Capitalize On

Fintech PR Tactics We Use to Get You Coverage

  • Analyst Briefings

  • Award Entries

  • Commentary & Newsjacking

  • Contributed Articles

  • Data Stories

  • Human Interest Stories

  • Media Briefings

  • Press Releases

  • Profiles and Q&As

  • Speaking Submissions

  • Thought Leadership

  • Topical Pitching

  • Trend Reports

Tell us your goals.


Questions that Companies Ask About Fintech PR

What is Fintech PR?

What can I expect from my Fintech PR campaign?

Why do Fintech Companies need PR?

What are the Trends in fintech PR?