11 Steps to Creating an Effective Marketing Communications Plan (Template)
Marketing is one of the most important aspects of any company’s success. It directs...
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What is Integrated Communications in Marketing?
The integrated marketing communications (IMC) process involves conveying a unified message across various channels...Read More -
Create a Marketing Strategy that Works: 5 Essential Tips
Strategic planning is the process for creating marketing strategy that works. First, translating business...Read More -
The Differences Between Public Relations and Marketing: Explained
Public Relations (PR) and marketing have a common objective: achieving desired business goals. Despite...Read More -
PR for Tech Startups: A Guide
Companies who are thinking about PR for tech startups ask the same questions: “How...Read More -
A Guide to Public Relations Lingo
Working at Channel V Media as a Business Communications Intern I got the opportunity...Read More -
What to Expect from a Top Tech PR Agency
You’ve likely vetted a number of PR agencies and sat through hours of calls...Read More -
5 Things to Consider Before Building a Technology Public Relations Strategy
When it comes to tech PR, there’s no one size fits all strategy. Technology...Read More -
10 Tips for Running an Effective Public Relations Strategy
“How can an effective public relations strategy help get meaningful PR results, right now...Read More -
What is Public Relations?
Public relations, or PR, is a marketing practice that revolves around telling companies’, brands’...Read More -
8 Skills You’ll Learn At Your PR Internship
In class, you might gain some insights into the different PR division, but experiencing...Read More -
What I Learned From Working at a NYC PR Firm
The current work climate can be daunting for young people graduating and entering the...Read More -
The Startups on Retailers’ Tech Shopping Lists
To the passive observer, it might seem that major retailers are on a start-up...Read More