Tech PR

The Technology PR Agency for High‑Growth Companies

Our highly specialized team has been trusted by over 200 B2C and B2B technology companies to elevate their standing in emerging conversations and pave the way for market expansion.
  • Gold Stevie Winner 2020 Award
  • Gold Stevie Winner 2018 Award
  • entrepreneur 360 award
  • IPRN Product of the Year Award
  • 2020 Marcom Gold Winner
  • Forbes Agency Council Official Member

Our Approach

We specialize in breaking technology companies into crowded industries through a narrative-driven approach.

We believe that the right message has the ability to disproportionately influence a company’s growth and ability to compete in its market.

We methodically determine the narratives a company needs to communicate to influence its industry and support larger business goals. Then we get those narratives into the right media outlets.

For tech companies, it’s important to speak to more than an audience of their peers in the tech media. We work with business and trade media across verticals–as well as with mainstream news outlets—to make sure our clients’ are reaching their buyers and end users.

Channel V Media is part of a global network, which gives our clients access to 42 different markets including the US and UK.

Technology Companies Hire Us For…

Media Outlets that Matter

We reverse engineer companies’ business goals into narratives that will influence the market. We then place the resulting stories in a mix of technology, business and industry-specific outlets.
  • The Wall Street Journal Logo
  • Fortune Logo
  • Tech Crunch Logo
  • Reuters Logo
  • Wired Logo
  • Forbes Logo
  • Harvard Business Review Logo
  • CNET Logo
  • MIT Technology Review Logo
  • The New York Times Logo
  • CNBC Logo
  • VentureBeat Logo
Channel V Media’s strong dedication, hard work, and support have made Shapermint the known brand it is today.
Shapermint Logo
— Santiago Zabala, CEO

We’ve worked with virtually every technology industry vertical.

  • Lead the Conversation

    Whether an emerging startup or an established company, we start by getting technology companies into the conversations that shape their industries. We then help them rise to the top so they can directly influence important market narratives.

  • Speed to Media Coverage

    For tech companies in the high-growth phase, we know that time is of the essence. While it’s absolutely critical that we develop a precision go-to-market PR strategy, we don’t stop the presses while we’re planning. We simultaneously work on early press opportunities so you see results fast.

  • Know Your Competitors’ Strategies

    Our research team tracks your competition’s every move. What narratives are they trying to own? Where are they seeing the most traction? What media outlets are covering them? What are they doing successfully? Poorly?

    By reverse engineering their PR strategies, we keep our clients several steps ahead.

  • Strategy Experts

    While the name, technology, target market or ideal customer profile might change, the fundamentals of how to launch a technology product into the US market does not. Each account team consists of a senior strategist, an account director and associates that ensure a competitive mix of strategy and execution.

You’ll Be in Good Company

  • Maxymiser Logo

    acquired by Oracle

  • Grapeshot Logo

    acquired by Oracle

  • Bluecore Logo

    Unicorn

  • Bold Ecommerce Logo
  • IBM Logo
  • Infragistics Logo

    Microsoft’s largest Development partner

  • Embroker Logo
  • Innovid Logo

    IPO’d on the New York Stock Exchange

What impressed me most about working with Channel V Media was how quickly they understood our business, technology, and customers. They immersed themselves in our world and immediately became an extension of our marketing team. As the drivers of our thought-leadership strategy and analyst relations, Channel V secured a consistent cadence of mentioned and industry trade featured which significantly raised our profile and contributed to our acquisition.
Oracle Logo
— Allan Stormon, Senior Marketing Manager

Technology PR Case Studies

Innovid Future of TV CES filming

CVM Launches Innovid into the US market

CVM Launches Innovid into the US market

Founded in 2007, Zvika, Tal, and Zack came together with a big dream: make digital video do more. Digital was on the rise, and Innovid filed their patent to insert interactive objects into video.

In late 2014 with some early clients already secured, INNOVID challenged Channel V Media with the task of launching the isreali tech company into the North American market and educating an already crowded market on the benefits of Innovid’s technology.

STRATEGY
Through a 24 month campaign Channel V Media aggressively focused on validating then unknown company with a heavy focus on thought leadership and using their client stories in the media to not only create credibility but also drive leads and new business.

Placements Include:
The Wall Street Journal, Techcrunch, New York Times, Bloomberg, Adage, AdExchanger, New York Business Journal, Cmo.com, Mediapost, Adotas, AdWeek, Fast Company, Crains NY, Crunchbase News, CMS Wire, Mobile Marketer, Cynopsis, eMarketer, Video Nuze, Engadget, MMA Smart Briefs, Digital Trends, Yahoo! Tech, Huffinton Post, Martech Advisor and the New York Business Journal.

Read More

Channel V Media has delivered and exceeded our goals every single year. We’ve hit more than 100 pieces of coverage per year, ranging from commentary to media interviews in tier one business outlets and retail trades. Reporters have also expressed interest in the stories they tell on our behalf. They seek us out proactively because of the way Channel V Media has portrayed us.
Bluecore
— Sarah Cascone, VP of Marketing
 Bluecore
Bluecore Vendor to Visionary
Channel V Media has delivered and exceeded our goals every single year. We’ve hit more than 100 pieces of coverage per year, ranging from commentary to media interviews in tier one business outlets and retail trades. Reporters have also expressed interest in the stories they tell on our behalf. They seek us out proactively because of the way Channel V Media has portrayed us.
Bluecore
— Sarah Cascone, VP of Marketing
 Bluecore
Bluecore Logo

From Vendor to $1BN Visionary

From Vendor to $1BN Visionary

Bluecore is a retail marketing company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers.

We’ve redefined Bluecore’s narrative in the market from an email marketing platform, known only for triggered emails, to now a retail marketing company that’s ensuring retailers dominate the permanent shift to digital.

Channel V Media has delivered and exceeded our goals every single year. We’ve hit more than 100 pieces of coverage per year, ranging from commentary to media interviews in tier one business outlets and retail trades. Reporters have also expressed interest in the stories they tell on our behalf. They seek us out proactively because of the way Channel V Media has portrayed us.
Bluecore
— Sarah Cascone, VP of Marketing
Bluecore
I’ve worked with the Channel V team for over 6 years at four different companies. They’re my go-to triple threat—I rely on them for PR, website development, and content, and even often look to them as a sounding board for messaging. Their communications expertise lends to our digital work as they know what makes for an engaging visitor experience from a content and UX perspective, and pair this with their understanding of how a website should help companies achieve very specific business goals. Their work has continually helped me make our online presence the centerpiece of larger sales and lead-gen programs.
— Ashley Deibert, Director of US Marketing
 Maxymiser
Maxymiser
I’ve worked with the Channel V team for over 6 years at four different companies. They’re my go-to triple threat—I rely on them for PR, website development, and content, and even often look to them as a sounding board for messaging. Their communications expertise lends to our digital work as they know what makes for an engaging visitor experience from a content and UX perspective, and pair this with their understanding of how a website should help companies achieve very specific business goals. Their work has continually helped me make our online presence the centerpiece of larger sales and lead-gen programs.
— Ashley Deibert, Director of US Marketing
 Maxymiser
Maxymiser Logo

Maxymiser acquired by Oracle

Maxymiser acquired by Oracle

As the “s” in Maxymiser suggests, the web optimization company was UK-founded and UK-based when it decided to expand into the US market. The company had a healthy roster of successes for leading UK and European brands, but to US media, non-US successes simply aren’t news.

Meanwhile, strong US competitors like Monetate had established themselves as market leader. Maxymiser needed our help to make their entrance and—and it needed to do it quickly.

I’ve worked with the Channel V team for over 6 years at four different companies. They’re my go-to triple threat—I rely on them for PR, website development, and content, and even often look to them as a sounding board for messaging. Their communications expertise lends to our digital work as they know what makes for an engaging visitor experience from a content and UX perspective, and pair this with their understanding of how a website should help companies achieve very specific business goals. Their work has continually helped me make our online presence the centerpiece of larger sales and lead-gen programs.
— Ashley Deibert, Director of US Marketing
Maxymiser

Questions that tech companies often ask.

How do I get into Techcrunch?

Steps to get news covered by Techcrunch or another tier one publication

How much does tech PR cost?

What is a tech PR agency?

What can I expect from my tech PR campaign?

Why is technology PR important?

Tell us what you want to acheive with PR.


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