Tech PR
The Technology PR Agency for High‑Growth Companies
Our highly specialized team has been trusted by over 200 B2C and B2B technology companies to elevate their standing in emerging conversations and pave the way for market expansion.Our Approach
We specialize in breaking technology companies into crowded industries through a narrative-driven approach.
We believe that the right message has the ability to disproportionately influence a company’s growth and ability to compete in its market.
We methodically determine the narratives a company needs to communicate to influence its industry and support larger business goals. Then we get those narratives into the right media outlets.
For tech companies, it’s important to speak to more than an audience of their peers in the tech media. We work with business and trade media across verticals–as well as with mainstream news outlets—to make sure our clients’ are reaching their buyers and end users.
Channel V Media is part of a global network, which gives our clients access to 42 different markets including the US and UK.
Technology Companies Hire Us For…
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Market Entry
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Product Launches
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Brand Awareness
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Mergers & Acquisitions
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International Expansion
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IPO PR Strategy and Execution
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Market Category Creation
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Lead Generation
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Executive Awareness
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Market Share Expansion
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Funding News
Media Outlets that Matter
We reverse engineer companies’ business goals into narratives that will influence the market. We then place the resulting stories in a mix of technology, business and industry-specific outlets.
Breezometer
We’ve worked with virtually every technology industry vertical.
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AdTech
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FinTech
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InsureTech
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RetailTech
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MarTech
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HealthTech
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ClimateTech
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Cyber Security
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Emerging Technology
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Artificial Intelligence
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SAAS
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Lead the Conversation
Whether an emerging startup or an established company, we start by getting technology companies into the conversations that shape their industries. We then help them rise to the top so they can directly influence important market narratives.
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Speed to Media Coverage
For tech companies in the high-growth phase, we know that time is of the essence. While it’s absolutely critical that we develop a precision go-to-market PR strategy, we don’t stop the presses while we’re planning. We simultaneously work on early press opportunities so you see results fast.
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Know Your Competitors’ Strategies
Our research team tracks your competition’s every move. What narratives are they trying to own? Where are they seeing the most traction? What media outlets are covering them? What are they doing successfully? Poorly?
By reverse engineering their PR strategies, we keep our clients several steps ahead.
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Strategy Experts
While the name, technology, target market or ideal customer profile might change, the fundamentals of how to launch a technology product into the US market does not. Each account team consists of a senior strategist, an account director and associates that ensure a competitive mix of strategy and execution.
You’ll Be in Good Company
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acquired by Oracle
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acquired by Oracle
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Unicorn
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Microsoft’s largest Development partner
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IPO’d on the New York Stock Exchange

Technology PR Case Studies

CVM Launches Innovid into the US market
CVM Launches Innovid into the US market
Founded in 2007, Zvika, Tal, and Zack came together with a big dream: make digital video do more. Digital was on the rise, and Innovid filed their patent to insert interactive objects into video.
In late 2014 with some early clients already secured, INNOVID challenged Channel V Media with the task of launching the isreali tech company into the North American market and educating an already crowded market on the benefits of Innovid’s technology.
STRATEGY
Through a 24 month campaign Channel V Media aggressively focused on validating then unknown company with a heavy focus on thought leadership and using their client stories in the media to not only create credibility but also drive leads and new business.
Placements Include:
The Wall Street Journal, Techcrunch, New York Times, Bloomberg, Adage, AdExchanger, New York Business Journal, Cmo.com, Mediapost, Adotas, AdWeek, Fast Company, Crains NY, Crunchbase News, CMS Wire, Mobile Marketer, Cynopsis, eMarketer, Video Nuze, Engadget, MMA Smart Briefs, Digital Trends, Yahoo! Tech, Huffinton Post, Martech Advisor and the New York Business Journal.
Read More

Bluecore


Bluecore
From Vendor to $1BN Visionary
From Vendor to $1BN Visionary
Bluecore is a retail marketing company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers.
We’ve redefined Bluecore’s narrative in the market from an email marketing platform, known only for triggered emails, to now a retail marketing company that’s ensuring retailers dominate the permanent shift to digital.

Maxymiser


Maxymiser
Maxymiser acquired by Oracle
Maxymiser acquired by Oracle
As the “s” in Maxymiser suggests, the web optimization company was UK-founded and UK-based when it decided to expand into the US market. The company had a healthy roster of successes for leading UK and European brands, but to US media, non-US successes simply aren’t news.
Meanwhile, strong US competitors like Monetate had established themselves as market leader. Maxymiser needed our help to make their entrance and—and it needed to do it quickly.
Questions that tech companies often ask.
How do I get into Techcrunch?
Steps to get news covered by Techcrunch or another tier one publication
How much does tech PR cost?
What is a tech PR agency?
What can I expect from my tech PR campaign?
Why is technology PR important?
Tell us what you want to acheive with PR.
Why we collect your information
This form collects your name and email so we can contact you to assess if our service would be beneficial for your company.