Tech PR
Our Approach
We believe that the right message has the ability to disproportionately influence a company’s growth and ability to compete in its market.
We methodically determine the narratives a company needs to communicate to influence its industry and support larger business goals. Then we get those narratives into the right media outlets.
For tech companies, it’s important to speak to more than an audience of their peers in the tech media. We work with business and trade media across verticals–as well as with mainstream news outlets—to make sure our clients’ are reaching their buyers and end users.
Channel V Media is part of a global network, which gives our clients access to 42 different markets including the US and UK.
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Market Entry
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Product Launches
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Brand Awareness
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Mergers & Acquisitions
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International Expansion
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IPO PR Strategy and Execution
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Market Category Creation
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Lead Generation
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Executive Awareness
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Market Share Expansion
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Funding News
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AdTech
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FinTech
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InsureTech
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RetailTech
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MarTech
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HealthTech
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ClimateTech
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Cyber Security
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Emerging Technology
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Artificial Intelligence
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SAAS
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Lead the Conversation
Whether an emerging startup or an established company, we start by getting technology companies into the conversations that shape their industries. We then help them rise to the top so they can directly influence important market narratives.
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Speed to Media Coverage
For tech companies in the high-growth phase, we know that time is of the essence. While it’s absolutely critical that we develop a precision go-to-market PR strategy, we don’t stop the presses while we’re planning. We simultaneously work on early press opportunities so you see results fast.
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Know Your Competitors’ Strategies
Our research team tracks your competition’s every move. What narratives are they trying to own? Where are they seeing the most traction? What media outlets are covering them? What are they doing successfully? Poorly?
By reverse engineering their PR strategies, we keep our clients several steps ahead.
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Strategy Experts
While the name, technology, target market or ideal customer profile might change, the fundamentals of how to launch a technology product into the US market does not. Each account team consists of a senior strategist, an account director and associates that ensure a competitive mix of strategy and execution.
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acquired by Oracle
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acquired by Oracle
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Unicorn
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Microsoft’s largest Development partner
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IPO’d on the New York Stock Exchange

Founded in 2007, Zvika, Tal, and Zack came together with a big dream: make digital video do more. Digital was on the rise, and Innovid filed the their patent to insert interactive objects into video.
In late 2014 with some early clients already secured, INNOVID challenged Channel V Media with the task of launching the isreali tech company into the North American market and education.

Bluecore is a retail marketing company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers.
We’ve redefined Bluecore’s narrative in the market from an email marketing platform, known only for triggered emails, to now a retail marketing company that’s ensuring retailers dominate the permanent shift to digital.

As the “s” in Maxymiser suggests, the web optimization company was UK-founded and UK-based when it decided to expand into the US market. The company had a healthy roster of successes for leading UK and European brands, but to US media, non-US successes simply aren’t news.
Meanwhile, strong US competitors like Monetate had established themselves as market leader.
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