Channel V Media

CVM positioned the retail technology company for media success — and did it over and over again — as its technology, prospects, buyer types and competitors have continuously shifted over the years.

With its sights on market domination, Bluecore didn’t just want basic media awareness. It needed media coverage that would drive retailer demand.

When Meatless Farm secured a contract with Whole Foods Market stateside, CVM leveraged the company’s debut in the grocer’s 450 store locations and built out a multi‑touch program to make the company’s presence known to U.S. audiences.

Pernod Ricard is the second largest wine & spirits group in the world, with a portfolio of nearly 240 premium brands in more than 160 countries. The company uses its power for good to introduce environmentally friendly practices not only to its business, but to the restaurants, bars and distributors it works with. It’s also works quietly to promote social responsibility around the globe.

Every year, Pernod Ricard employees across the globe take the day off of and volunteer at one of many regional philanthropic initiatives set up in each country it operates in.

In the U.S., we positioned Responsib’All Day as the largest single-day, CSR activity in the world, and worked with media outlets to cover the initiative’s reach, stateside and abroad.

We drew attention to the U.S. non-profits that Pernod Ricard had teamed up with, including Trash Tiki, Global Inheritance, Rethink Food NYC, GLAAD & Keep America Beautiful.

We additionally created a program for Partners to amplify the program by distributing their own press releases to announce their participation in Responsib’All Day to their own subscribers and press contacts.

We secured national and regional media coverage that not only shined a spotlight on Responsib’All Day, but reinforced many of Pernod Ricard’s highest value business narratives.