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Case Study

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Transforming a Vendor into a Visionary


  • The New York Times Logo
  • Forbes Logo
  • Financial Times Logos
  • Glossy Logo
  • Harvard Business Review Logo
  • WWD Logo
  • Tech Crunch Logo
  • Venture Beat Logo
  • The Wall Street Journal Logo
  • Fast Company Logo
  • CNN Logo
  • Vogue Business Logo
  • Bloomberg Logo
  • Business Insider Logo
  • Sourcing Journal Logo

The Value We Created

  • 600+

    pieces of national and trade news
  • 376%

    growth in our first 3 years working together
  • 300+

    leads attributed to PR in a single year
  • 100%

    of press goals reached, 5 years in a row
  • $8M

    in opportunities influenced in a year
  • 150+

    original data stories placed in the media
Bluecore Press Hits
The Challenge

When Bluecore’s technology began evolving, it needed the media’s perception of it to evolve, too. But it didn’t just need basic media awareness. It needed media coverage that would drive retailer demand.

Where CVM Came In

The company engaged CVM to position it for media success — and do it over and over again — as its technology, prospects, buyer types and competitive set have continuously evolved over the years.

Here’s How We Did It

Venture Beat and Blucore

We changed the way the media talks about Bluecore.

We determined which narratives would influence the way the market sees Bluecore and created a series of stories that would shift the media’s coverage of the company.

Within only a few months, the media went from talking about Bluecore as an email point solution to a holistic marketing platform.

Fayez Thought Leadership

We secured Bluecore’s spot at the C-Suite table.

As Bluecore’s technology evolved, it needed to reach CMOs and other company executives it wasn’t yet speaking to. To do this, we positioned Bluecore as a trusted guide to retailers entering an unknown future, rather than another technology in their stack. 

Bluecore now enters conversations at the C-Suite level, rather than at the channel manager level.

Fayez on Nasdaq TV

We drove demand by making sure Bluecore was everywhere.

Bluecore’s media coverage is now one of its leading drivers of inbound demand from major retail brands.

To keep Bluecore consistently top of mind, we leverage their product as opportunities to talk about their value, convert their data into retail insights and trends, and show that Bluecore is more than a technology—it’s a philosophy that retailers need.

Press Hits Harvard Business Review, The New York Times and Sourcing Journal

We showcased Bluecore’s value through the lens of its retail clients.

We’ve transformed Bluecore’s work with retail clients into business stories that offer readers an inside look into how companies grow their revenue using Bluecore.

Press Release Examples

We’ve positioned Bluecore as a company to watch in the larger business community.

Bluecore’s business model, founder and  executive team are all pieces of a larger narrative we’ve developed to create interest in Bluecore’s future plans.

Bluecore Vendor to Visionary

We’ve made the industry aware of Bluecore’s continuous momentum.

Bluecore’s leadership team and business model are now highly visible in the media, positioning them for success when they make their next move.

We’ve treated every growth milestone, including Bluecore’s Series D and E funding rounds, as opportunities to seed media stories about its longer-term vision, as well as validate it among investor and business communities.

Channel V Media has delivered and exceeded our goals every single year. We’ve hit more than 100 pieces of coverage per year, ranging from commentary to media interviews in tier one business outlets and retail trades. Reporters have also expressed interest in the stories they tell on our behalf. They seek us out proactively because of the way CVM has portrayed us.
		Sarah Cascone
Bluecore Logo
Sarah Cascone, VP of Marketing
Bluecore
  • Deloitte Technology Fast 500 Badge

    1x

    on Deloitte’s Technology Fast 500™
  • Bluecore Inc. 5000

    4x

    on the Inc. 5000

  • Bluecore Crains New York Business 2022 Fast 50

    3x

    on the Crain’s New York Fast 50

Channel V Media Logo

Learn Even More About Our Work With Bluecore

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