Welcome to Channel V Media, where PR goes beyond just media coverage. It influences markets, drives adoption and dominates the conversation.
At Channel V Media, we specialize in turning companies into unforgettable brands through strategic storytelling and custom multi-channel content plans. With a narrative-first approach, we create clarity in messaging and drive high-value behavior for B2B and consumer audiences.
Case Study
Transforming a Vendor into a Visionary
The Value We Created
-
600+
pieces of national and trade news -
376%
growth in our first 3 years working together -
300+
leads attributed to PR in a single year -
100%
of press goals reached, 5 years in a row -
$8M
in opportunities influenced in a year -
150+
original data stories placed in the media
When Bluecore’s technology began evolving, it needed the media’s perception of it to evolve, too. But it didn’t just need basic media awareness. It needed media coverage that would drive retailer demand.
The company engaged CVM to position it for media success — and do it over and over again — as its technology, prospects, buyer types and competitive set have continuously evolved over the years.
Here’s How We Did It
We changed the way the media talks about Bluecore.
We determined which narratives would influence the way the market sees Bluecore and created a series of stories that would shift the media’s coverage of the company.
Within only a few months, the media went from talking about Bluecore as an email point solution to a holistic marketing platform.
We secured Bluecore’s spot at the C-Suite table.
As Bluecore’s technology evolved, it needed to reach CMOs and other company executives it wasn’t yet speaking to. To do this, we positioned Bluecore as a trusted guide to retailers entering an unknown future, rather than another technology in their stack.
Bluecore now enters conversations at the C-Suite level, rather than at the channel manager level.
We drove demand by making sure Bluecore was everywhere.
Bluecore’s media coverage is now one of its leading drivers of inbound demand from major retail brands.
To keep Bluecore consistently top of mind, we leverage their product as opportunities to talk about their value, convert their data into retail insights and trends, and show that Bluecore is more than a technology—it’s a philosophy that retailers need.
We showcased Bluecore’s value through the lens of its retail clients.
We’ve transformed Bluecore’s work with retail clients into business stories that offer readers an inside look into how companies grow their revenue using Bluecore.
We’ve positioned Bluecore as a company to watch in the larger business community.
Bluecore’s business model, founder and executive team are all pieces of a larger narrative we’ve developed to create interest in Bluecore’s future plans.
We’ve made the industry aware of Bluecore’s continuous momentum.
Bluecore’s leadership team and business model are now highly visible in the media, positioning them for success when they make their next move.
We’ve treated every growth milestone, including Bluecore’s Series D and E funding rounds, as opportunities to seed media stories about its longer-term vision, as well as validate it among investor and business communities.
Bluecore
-
1x
on Deloitte’s Technology Fast 500™ -
4x
on the Inc. 5000
-
3x
on the Crain’s New York Fast 50
Learn Even More About Our Work With Bluecore
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