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MarTech & AdTech Case Studies

Marketing and advertising technology is one of the most saturated categories in tech. See how CVM helps martech and adtech companies break through with narratives that differentiate them from competitors and redefine how the market sees them.

Delivering a Bold PR Campaign
Ecommerce & Retail Tech
Bold Commerce logo Bold Commerce

Delivering a Bold PR Campaign

CVM repositioned Bold Commerce from a Shopify app creator to an enterprise checkout authority, expanding its audience, generating broad media coverage and securing recognition on the CBInsights Retail Tech 100 list.

Taking AI to the Masses
Enterprise Software
Albert logo Albert

Taking AI to the Masses

CVM launched Albert Technologies into the U.S., ahead of Salesforce and IBM Watson, and coined the "AI marketing" category. The campaign positioned Albert's C-suite as AI authorities and gained widespread media recognition.

Transforming a Vendor into a Visionary
Ecommerce & Retail Tech
Bluecore logo Bluecore

Transforming a Vendor into a Visionary

CVM repositioned Bluecore from an email point solution to a holistic marketing platform, positioning it as a trusted partner for retailers. Increased visibility of Bluecore’s leadership drove demand and strengthened its position at the C-suite level.