Case Study

Delivering a Bold PR Campaign

At a Glance

Client: Bold Commerce
Company Type: Enterprise Software
Headquarters: Canada
Campaign Period: 1

Year

The Outcome

CVM repositioned Bold Commerce from a Shopify app creator to an enterprise checkout authority, expanding its audience, generating broad media coverage and securing recognition on the CBInsights Retail Tech 100 list.

Industries: Ecommerce & Retail Tech MarTech & AdTech
Services: Executive Visibility Media Relations Messaging & Positioning
Use Cases: Market Repositioning

The Value We Created

250+

media stories in national news and trade outlets
45+

headlines aligning Bold Commerce with PayPal
3

new audiences attracted through PR
12 yrs

of work brought to light in the media
#1

Bold is now a leading name in the ecommerce, retail, fintech, and payments spaces
Tech 100

Bold was recognized on the CBInsights Retail Tech 100 List

The Challenge

When Bold Commerce evolved its offering—from the leading app creator for Shopify to a complete enterprise checkout solution—it needed to speak to entirely new audiences.

Where CVM Came In

Channel V Media completely reimagined the way Bold Commerce talked about itself, how the media covered it, and how the industry viewed it as a result.

Here’s How We Did It

We changed who Bold Commerce was talking to.

Bold needed to reach omnichannel retailers, ecommerce giants and the larger tech industry. To do this, we educated the market on the important of converting more shoppers into more revenue.

We attracted ecommerce companies.

We’ve treated product releases as opportunities to showcase Bold Commerce as driving the ecommerce industry forward, and creating value for its clients.

We spoke to major retailers.

We leveraged Bold Commerce’s clients as proof points of the success companies have achieved using its technology.

The CVM team took the initiative to immerse itself in our space—examining competitors, reviewing benchmark research and drafting before-and-after stories about how our work impacted key clients.

Yvan Boisjoli, CEO & Co-Founder
Bold Commerce

Bold Commerce United Way Plane Pull 2018

We validated Bold Commerce in the tech industry.

As checkout and ecommerce trends have evolved, we’ve ensured that Bold Commerce is looked to for its retail-specific expertise in the larger tech industry.

A timeline comparing media outlet quotes for Bold Commerce before CVM, two years ago and today

We changed the way the media talks about Bold.

As Bold Commerce evolved, we made sure that its media coverage did, too.

We changed the way the retail industry sees Bold.

We positioned Bold Commerce on the front lines of an up-and-coming trend within the retail industry known as ‘headless’ commerce.

Bold Commerce Women's Wear Daily quote and other media outlets

We aligned Bold Commerce with PayPal.

We told the story of Bold Commerce’s work to introduce headless checkout capabilities for PayPal to cement Bold Commerce’s position as a leader, and ensure that it is top of mind for other tech companies that want to do the same.

CVM knows what’s press-worthy and coaches us on where we could do more or be better. They challenge us to raise the bar and set our sights on wins that matter. Their impact has far exceeded what we would have been able to accomplish on our own.

Deanna Traa, CMO
Bold Commerce

Learn Even More About Our Work With Bluecore

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As Seen In:

Bold Commerce Press Hits including Forbes, The Wall Street Journal, Venture Beat, Payments, American Banker and WWD

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