Contact Us

Case Study

Bold Commerce Logo

Delivering a Bold PR Campaign

  • Forbes Logo
  • Tech Crunch Logo
  • Inc. Logo
  • The Wall Street Journal Logo
  • FOX Business Logo
  • Venture Beat Logo
  • WWD Logo
  • Vogue Business Logo
  • Entrepreneur Magazine Logo
  • American Banker Logo
  • PYMNTS Logo
  • Business Insider Logo
  • Sourcing Journal Logo
  • Glossy Logo
  • Austin Business Journal Logo

The Value We Created

  • 250+

    media stories in national news and trade outlets

  • 45+

    headlines aligning Bold Commerce with PayPal

  • 3

    new audiences attracted through PR

  • 12 yrs

    of work brought to light in the media

  • #1

    Bold is now a leading name in the ecommerce, retail, fintech, and payments spaces

  • Tech 100

    Bold was recognized on the CBInsights Retail Tech 100 List

As Seen In:

Bold Commerce Press Hits including Forbes, The Wall Street Journal, Venture Beat, Payments, American Banker and WWD
The Challenge

When Bold Commerce evolved its offering—from the leading app creator for Shopify to a complete enterprise checkout solution—it needed to speak to entirely new audiences.

Where CVM Came In

Channel V Media completely reimagined the way Bold Commerce talked about itself,  how the media covered it, and how the industry viewed it as a result.

The CVM team took the initiative to immerse itself in our space—examining competitors, reviewing benchmark research and drafting before-and-after stories about how our work impacted key clients.
  Yvan Boisjoli, CEO of Bold Commerce
Bold Commerce Logo
Yvan Boisjoli, CEO & Co-Founder
Bold Commerce

Here’s How We Did It

Bold Commerce Press Clips

We changed who Bold Commerce was talking to.

Bold needed to reach omnichannel retailers, ecommerce giants and the larger tech industry. To do this, we educated the market on the important of converting more shoppers into more revenue.

Bold commerce speaker

We attracted ecommerce companies.

We’ve treated product releases as opportunities to showcase Bold Commerce as driving the ecommerce industry forward, and creating value for its clients.

Bold Case Study Collage

We spoke to major retailers.

We leveraged Bold Commerce’s clients as proof points of the success companies have achieved using its technology.

Bold Commerce United Way Plane Pull 2018

We validated Bold Commerce in the tech industry.

As checkout and ecommerce trends have evolved, we’ve ensured that Bold Commerce is looked to for its retail-specific expertise in the larger tech industry.

A timeline comparing media outlet quotes for Bold Commerce before CVM, two years ago and today

We changed the way the media talks about Bold.

As Bold Commerce evolved, we made sure that its media coverage did, too.

Bold Commerce Forbes Quote

We changed the way the retail industry sees Bold.

We positioned Bold Commerce on the front lines of an up-and-coming trend within the retail industry known as ‘headless’ commerce.

Bold Commerce Women's Wear Daily quote and other media outlets

We aligned Bold Commerce with PayPal.

We told the story of Bold Commerce’s work to introduce headless checkout capabilities for PayPal to cement Bold Commerce’s position as a leader, and ensure that it is top of mind for other tech companies that want to do the same.

CVM knows what’s press-worthy and coaches us on where we could do more or be better. They challenge us to raise the bar and set our sights on wins that matter. Their impact has far exceeded what we would have been able to accomplish on our own.
  Deanna Traa Headshot
Bold Commerce Logo
Deanna Traa, CVO
Bold Commerce
Channel V Media Logo

Learn Even More About Our Work With Bluecore

Downloadable PDF Cover

Want Results like Bold?

Contact us to learn more about how we work with companies with or without marketing leadership.