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Market Repositioning Case Studies

When a company's technology evolves, the market's perception needs to evolve with it. See how CVM uses PR to drive narrative shifts that change how media and buyers view a brand.

Redefining First Insight as Retail’s Predictive Intelligence Platform
SaaS
First Insight logo First Insight

Redefining First Insight as Retail’s Predictive Intelligence Platform

CVM changed how the media describes First Insight, from survey provider to predictive customer intelligence platform. The campaign earned 148 placements in 18 months, including CNN, NBC News and Barron’s, and expanded coverage into CPG and Latin America.

Putting a Cardiac Care Specialist on Healthcare’s National Stage
Enterprise Software
PaceMate logo PaceMate

Putting a Cardiac Care Specialist on Healthcare’s National Stage

CVM turned PaceMate’s leadership transition into a national growth story, taking it from known only to cardiac specialists to recognized across healthcare, medtech and business press with 32 placements in 26 outlets.

Making Bluecore Synonymous with AI in Retail
Enterprise Software
Bluecore logo Bluecore

Making Bluecore Synonymous with AI in Retail

CVM built Bluecore’s AI narrative alongside its launch of AI shopping agent alby. The company had long been using AI within its core retail technology platform, but now it’s recognized voice in agentic commerce and the AI shopping agent category.

Making A Bold Statement with Bold Commerce’s $27M Raise
Enterprise Software
Bold Commerce logo Bold Commerce

Making A Bold Statement with Bold Commerce’s $27M Raise

CVM used Bold Commerce's $27M raise to introduce its "anywhere commerce" vision, generating 10x the coverage of its Series A and 7 CEO interviews.

Turning Selector AI’s $33M Raise Into a Network Solution Narrative
Enterprise Software
Selector logo Selector

Turning Selector AI’s $33M Raise Into a Network Solution Narrative

CVM cemented Selector's leadership in network AIOps with its $33M Series B, landing coverage in TechCrunch and SiliconAngle plus 15+ additional placements and 20 CEO quotes.

Delivering a Bold PR Campaign
Retail Tech & Ecommerce
Bold Commerce logo Bold Commerce

Delivering a Bold PR Campaign

CVM repositioned Bold Commerce from a Shopify app creator to an enterprise checkout authority, expanding its audience, generating broad media coverage and securing recognition on the CBInsights Retail Tech 100 list.

Transforming a Vendor into a Visionary
Retail Tech & Ecommerce
Bluecore logo Bluecore

Transforming a Vendor into a Visionary

CVM repositioned Bluecore from an email point solution to a holistic marketing platform, positioning it as a trusted partner for retailers. Increased visibility of Bluecore’s leadership drove demand and strengthened its position at the C-suite level.