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Market Repositioning Case Studies

When a company's technology evolves, the market's perception needs to evolve with it. See how CVM uses PR to drive narrative shifts that change how media and buyers view a brand.

Making Bluecore Synonymous with AI in Retail
Enterprise Software
Bluecore logo Bluecore

Making Bluecore Synonymous with AI in Retail

CVM built Bluecore’s AI narrative alongside its launch of AI shopping agent alby. The company had long been using AI within its core retail technology platform, but now it’s recognized voice in agentic commerce and the AI shopping agent category.

Delivering a Bold PR Campaign
Retail Tech & Ecommerce
Bold Commerce logo Bold Commerce

Delivering a Bold PR Campaign

CVM repositioned Bold Commerce from a Shopify app creator to an enterprise checkout authority, expanding its audience, generating broad media coverage and securing recognition on the CBInsights Retail Tech 100 list.

Transforming a Vendor into a Visionary
Retail Tech & Ecommerce
Bluecore logo Bluecore

Transforming a Vendor into a Visionary

CVM repositioned Bluecore from an email point solution to a holistic marketing platform, positioning it as a trusted partner for retailers. Increased visibility of Bluecore’s leadership drove demand and strengthened its position at the C-suite level.