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Market Repositioning Case Studies

When a company's technology evolves, the market's perception needs to evolve with it. See how CVM uses PR to drive narrative shifts that change how media and buyers view a brand.

Delivering a Bold PR Campaign
Ecommerce & Retail Tech
Bold Commerce logo Bold Commerce

Delivering a Bold PR Campaign

CVM repositioned Bold Commerce from a Shopify app creator to an enterprise checkout authority, expanding its audience, generating broad media coverage and securing recognition on the CBInsights Retail Tech 100 list.

Transforming a Vendor into a Visionary
Ecommerce & Retail Tech
Bluecore logo Bluecore

Transforming a Vendor into a Visionary

CVM repositioned Bluecore from an email point solution to a holistic marketing platform, positioning it as a trusted partner for retailers. Increased visibility of Bluecore’s leadership drove demand and strengthened its position at the C-suite level.