A New York Martech and Adtech PR Agency

Martech PR builds awareness for marketing technology solutions and how they enable companies to accelerate, automate and optimize their marketing operations at scale.

The Martech industry is growing and evolving quickly as innovations in AI and digitization become a critical business priority. Martech PR helps companies set themselves apart from competitors who, to many key stakeholders, are all seemingly alike.

Through media coverage from PR, Martech companies can speak directly to their target audiences in a way that illustrates their larger business value — not just the tools and products they offer.

Adtech PR drives awareness — and, ultimately, market demand — for the tools that optimize companies’ digital advertising activities.

The benefits of Adtech, such as enabling companies to identify the best audiences, channels and timing for their digital advertising campaigns, can sometimes be hidden behind technical speak and jargon. are not always immediately clear from Adtech companies’ existing branding and messaging, Adtech PR makes these benefits clear — and then communicates them to the right audiences through the media publications they interact with.

While Adtech is often viewed as another tool in companies’ tech stack, Adtech PR uncovers the stories beyond product offerings to showcase a larger business need — and how Adtech solutions  address it.

Martech and Adtech PR enables companies to speak directly to audiences that they may not otherwise reach. For example, many Martech and Adtech companies need to sell to CMOs and other senior stakeholders that traditional sales channels don’t always touch.

Martech and Adtech PR gets companies in front of their key audiences with third-party validation that other communications channels can’t offer.

Martech and Adtech PR can quickly build companies’ credibility in the market so that companies can reach a critical mass of customers before competitors beat them to it.

Martech and Adtech PR programs communicate the unique philosophy behind companies’ technology solutions through a combination of media coverage, company profiles, thought leadership, data stories, speaking engagement, and media and analyst briefings.

Martech and Adtech PR teams should be well-versed in the marketing, advertising and communications industries, and will guide your company on how to craft messaging in a way that prospects will understand. This often transcends industry lingo and jargon, and focuses on bigger business benefits.

A successful Martech andAdtech PR program is defined by its outcomes, which include increasing awareness, enhancing credibility and trust, influencing market behaviors and driving customer demand.