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Martech and Adtech PR

A New York Martech and Adtech PR Agency

We create strategic PR programs for Martech and Adtech companies looking to go from another tool in companies’ tech stack to marketers’ and advertisers’ go-to technology in the U.S. and internationally.
  • Forbes Agency Council Official Member
  • Gold Stevie Winner 2020 Award
  • Gold Stevie Winner 2018 Award
  • IPRN Product of the Year Award
  • entrepreneur 360 award
  • 2020 Platinum Marcom Winner
  • 2020 Marcom Gold Winner

Our Approach

We create PR programs that deliver media coverage and drive demand.

We transform companies like Albert, Bluecore, Grapeshot and Innovid into Martech and Adtech industry leaders, and carve their place in larger business conversations.

Media Outlets for Martech and Adtech PR

We transform companies’ business goals into media stories that shift perceptions of them in the market and drive high‑value audience behaviors. These stories appear in a mix of marketing, advertising, technology, business and industry outlets.
  • AdAge Logo
  • Ad Exchanger Logo
  • Ad Week Logo
  • Digiday Logo
  • The Drum Logo
  • Campaign Logo
  • Marketing Dive Logo
  • MarTech Logo
  • Media Post Logo
  • Tech Crunch Logo
  • VentureBeat Logo
  • The Wall Street Journal Logo
  • Axios Logo
  • Harvard Business Review Logo
  • The New York Times Magazine Logo
  • Bloomberg Logo
  • Business Insider Logo
  • Forbes Logo
  • Fast Company Logo
  • Inc. Logo
CVM Horizontal Purple Logo

Top 40 Martech/Adtech Outlets to Pitch

Downloadable PDF Cover

Case Studies

Our Martech and Adtech PR Work

  • Bluecore logo

    Shifting Media Perceptions

    Shifting Media Perceptions

    Bluecore’s technology evolved from point solution to holistic enterprise platform, but the media’s perception of it remained the same.

    CVM methodically transformed the way the media covered Bluecore by changing how the company talked about itself.

    We evolved its narrative in the media to match its new identity.

    Read More

  • Albert Logo

    AI Enters the Marketing Chat

    AI Enters the Marketing Chat

    Israel-born Albert Technologies was eager to gain visibility in the US for its AI marketing tech ahead of rumored competitors, Salesforce and IBM Watson.

    Albert called on CVM to help it introduce a new category in the marketing space and generate interest among marketers before its competitors emerged.

    Read More

  • Grapeshot logo

    Preparing Advertisers for a Cookieless World

    Preparing Advertisers for a Cookieless World

    When GDPR went into effect, companies across the EU were scrambling to find compliant technology, and martech and adtech companies like Grapeshot were simultaneously trying to reach them.

    Grapeshot tapped CVM to help it enter these crowded GDPR conversations and drive demand among a new audience of advertisers.

    CVM worked with Grapeshot to not only enter these conversations, but rise to the top through thought leadership articles and commentary that provided a unique POV on GDPR and its impact in, and out, of the EU. 

    We then extended the conversation beyond Grapeshot’s ability to achieve GDPR-safety. We educated the market on contextual intelligence, which helps advertisers to avoid unsafe content that will damage brand equity and allow them to reach target audiences with the most relevant content.

    We grew awareness of contextual intelligence and Grapeshot’s platform in the market, and ultimately drove demand among advertisers.

    Oracle soon after acquired Grapeshot to add the dimension of Context to Oracle Data Cloud.

    Read More

  • Innovid logo

    Making Digital Video Do More

    Making Digital Video Do More

    With some early clients already secured, INNOVID challenged Channel V Media with educating an already crowded market on the benefits of its video advertising technology.

    Founded in 2007, Zvika, Tal, and Zack came together with a big dream: make digital video do more. Digital was on the rise, and Innovid filed their patent to insert interactive objects into video.

    Channel V Media focused on validating the, then unknown, Israeli-based company in the North American market. 


    We put a heavy focus on thought leadership and leveraging client stories in the media to not only create credibility–but drive leads and new business.

    Placements Include:
    The Wall Street Journal, Techcrunch, New York Times, Bloomberg, Adage, AdExchanger, New York Business Journal,, Mediapost, Adotas, AdWeek, Fast Company, Crains NY, Crunchbase News, CMS Wire, Mobile Marketer, Cynopsis, eMarketer, Video Nuze, Engadget, MMA Smart Briefs, Digital Trends, Yahoo! Tech, Huffington Post, Martech Advisor and the New York Business Journal.

    Read More

Some of Our Martech/Adtech PR Clients

  • Bluecore
  • Albert Logo
  • Grapeshot Logo
  • Innovid logo
  • Maxymiser logo
  • IQ Media logo
  • Crowdtwist Logo

How we turn your stories into headlines.

Carve your spot in the industry.

The stories that companies tell in the media–when told the right way–can shift the perspective of entire industries. 

We help Martech and Adtech companies move away from industry jargon and technical product speak, and instead paint a picture of how they can change their customers’ businesses–and consumers’ experiences–with their solutions.

Thought Leadership Press, Martech/Adtech clients.

Go from vendor to visionary.

When companies can influence important market narratives, they become seen as visionaries rather than vendors.

We transform Martech and Adtech companies’ expertise into industry-defining insights. As a result, customers and prospects see them as market leaders who can transform their entire business, rather than just another technology in their stack.

Martech Adtech Press

Stand out in crowded markets.

There’s no shortage of companies in the Martech and Adtech industry. No matter how differentiated your company is, there’s always going to be another company competing for your same budget, with similar sounding technology.

We develop your unique positioning to help you go beyond basic awareness and to the top of the market.

Martech Adtech Press Collage

Evolve with your technology.

As your technology evolves, we’ll evolve how the media talks about you, too.

And because we know that change is constant for Martech and Adtech companies, we’ll position you for media success — and do it over and over again — as your technology, prospects, buyer types and competitive set continuously evolve.

Martech/Adtech Soundbite

Showcase your value through the lens of customers.

We transform Martech and Adtech companies’ work with their customers into business stories that illustrate high-value use cases, innovation and business impact.

This kind of media coverage not only validates your technology and paints a picture of its benefits–it drives demand among your target audiences.

Martech Adtech Business Press

Enter larger business conversations.

Your target audience is advertisers and marketers across specific industries. But your long-term business ambitions will likely require recognition from a bigger audience.

We’ll break you into bigger business conversations that directly align with your narratives, to validate your company among business communities.

Channel V Media has delivered and exceeded our goals every single year. We’ve hit more than 100 pieces of coverage per year, ranging from commentary to media interviews in tier one business outlets and retail trades. Reporters have also expressed interest in the stories they tell on our behalf. They seek us out proactively because of the way CVM has portrayed us.
  Sarah Cascone
Bluecore Logo
Sarah Cascone, VP of Marketing

Martech PR and Adtech PR Tactics We Use to Get You Coverage

PR Moments Martech and Adtech Companies Should Capitalize On

  • Product Launches

  • Fundraisers

  • Mergers & Acquisitions

  • Growth and Adoption Milestones

  • International Expansion

  • New Customer Wins

  • Successful Client Use Cases

  • Events & Tradeshows

  • Key Hires

  • Research Reports

Questions that Companies Ask About Martech PR and Adtech PR

What is Martech PR?

What is Adtech PR?

Why do Martech and Adtech companies need PR?

What can I expect from my Martech and Adtech PR program?

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Why we collect your information

This form collects your information so we can contact you to assess if our service would be beneficial for your company.

Why we collect your information

This form collects your information so we can contact you to assess if our service would be beneficial for your company.

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