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PR Tactics

Crisis Communication Services

Crisis PR for companies that have received negative attention and want to quickly rebuild their brand image.
  • Forbes Agency Council Official Member
  • Stevie Award Gold 2023 Logo
  • Stevie Award Gold 2020
  • Stevie Award Gold 2018
  • IPRN Product of the Year Award
  • Entrepreneur 360
  • Marcom 2020 Platinum Winner
  • Marcom 2020 Gold Winner

Our Approach

Crisis Communications:
Controlling the Narrative

  • Proactive Crisis PR

    Our experienced team will work closely with your organization to develop a comprehensive crisis communication plan. This plan will outline key messages, identify potential vulnerabilities, and establish a clear chain of communication to ensure a unified response.

  • Reactive Crisis PR

    Our team is ready to respond to crisis situations whether they are the result of mistakes, aggressive competitor tactics, non-factual or misinformed reporting, new laws and regulations, changing consumer sentiment, legal issues or other causes. Our team is ready to help correct and counteract narratives in the market and move public opinion.

Crisis PR Capabilities

Maintaining a Positive Reputation in the Market: Before, during and after a crisis.

  • 24/7 Crisis Response Team

    Crisis situations don’t adhere to a 9-to-5 schedule, and neither do we. Our dedicated crisis response team is available 24/7 to address emerging issues, assess the situation, and implement your communication strategy swiftly.

  • Rapid Crisis PR Response

    Our Team oboards fast and responds quickly to negative reports and reputation‑hurting allegations.

  • Media Monitoring and Analysis

    We employ advanced monitoring tools to keep a vigilant eye on media coverage. This enables us to stay ahead of the narrative, identify potential challenges, and adjust our approach in real-time.

  • Message Development and Control

    Crafting the right message is paramount during a crisis. We specialize in developing clear, concise, and empathetic messages that align with your organization’s values. Through proactive communication, we help you regain control of the narrative.

  • Media Relations Management

    Our team has extensive experience in dealing with the media. We will engage with journalists, manage press inquiries, and work to shape the narrative in a way that is favorable to your organization.

    For more details on media relations see our Media relations services page.

  • Stakeholder Communication

    Maintaining trust with key stakeholders is crucial during a crisis. We will help you communicate effectively with employees, customers, investors, and other important stakeholders to ensure a unified messaging across stakeholders.

  • Reputation Restoration

    Beyond crisis management, we focus on long-term reputation restoration. Our team will work with you to implement a communications program that rebuilds trust and reinforce the positive aspects of your organization’s identity.

  • Media Training

    We offer comprehensive media training to key spokespeople within your organization. This ensures that they are well‑prepared to effectively communicate your message. Our training covers techniques for handling tough questions, pivoting to key talking points and communications techniques to project confidence.

CVM’s Gretel Going sat down with Yahoo! Finance to discuss the Bud Light backlash.

Taking a progressive mission to the masses is a delicate dance.

CVM’s Gretel Going sat down with Yahoo FInance to discuss the recent backlash against Bud Light in response to its marketing campaign with influencer Dylan Mulvaney, which it designed to expand its mission of “bringing more people together over beer.

Gretel Going Yahoo! Finance

Questions About Crisis PR That Companies Often Ask

What is the difference between crisis PR and regular PR?

What is crisis PR?

Can you recover from a PR crisis?

Having a Crisis?
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Why we collect your information

This form collects your information so we can contact you to assess if our service would be beneficial for your company.

Why we collect your information

This form collects your information so we can contact you to assess if our service would be beneficial for your company.