Food and Beverage PR

A New York Food and Beverage PR Agency

We create strategic PR programs for food and beverage companies looking to create visibility for their products and the vision behind them.

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Our Approach

We work with Food and Beverage companies to bring awareness to their products and the larger vision behind them.

Our approach to Food and Beverage PR revolves around not just getting products into people’s hands, but becoming an integral part of their lifestyles. Whether you need to get the word out about a single product or a growing portfolio of brands, we’ll guide your efforts among both b2b and consumer audiences.

Sample Media Outlets for Food and Beverage PR

We secure media coverage in a mix of consumer, business and food & beverage outlets. This results in well-rounded PR coverage that drives both consumer and industry adoption, and raises awareness among the business and wholesale audiences you need to reach your larger business goals.

Our Work

Food & Beverage PR Case Studies

Social Responsibility Goes Mainstream

Social Responsibility Goes Mainstream

Prior to our work together, Pernod Ricard had never talked about one of its longest-standing Corporate Social Responsibility initiatives to date: Responsib’All Day. We made it mainstream.

Pernod Ricard is the second largest wine & spirits group in the world, with a portfolio of nearly 240 premium brands in more than 160 countries. The company uses its power for good to introduce environmentally friendly practices not only to its business, but to the restaurants, bars and distributors it works with.It’s also works quietly to promote social responsibility around the globe.

Every year, Pernod Ricard employees across the globe take the day off of and volunteer at one of many regional philanthropic initiatives set up in each country it operates in.

In the U.S., we positioned Responsib’All Day as the largest single-day, CSR activity in the world, and worked with media outlets to cover the initiative’s reach, stateside and abroad.

We drew attention to the U.S. non-profits that Pernod Ricard had teamed up with, including Trash Tiki, Global Inheritance, Rethink Food NYC, GLAAD & Keep America Beautiful.

We additionally created a program for Partners to amplify the program by distributing their own press releases to announce their participation in Responsib’All Day to their own subscribers and press contacts.

We secured national and regional media coverage that not only shined a spotlight on Responsib’All Day, but reinforced many of Pernod Ricard’s highest value business narratives.

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Breaking into the Crowded U.S. Market

Breaking into the Crowded U.S. Market

UK‑based Meatless Farm had become a household name in Europe after selling its meat‑free patties and ground into EU grocery stores, but it was completely unknown in the United States–Until CVM came in.

When Meatless Farm secured a contract with Whole Foods Market stateside, CVM leveraged the company’s debut in the grocer’s 450 store locations and built out a multi‑touch program to make the company’s presence known to U.S. audiences.

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Tech-to-Table Urban Farming

Tech-to-Table Urban Farming

Gotham Greens launched New York City’s (and the nation’s) first commercial hydroponic farm on a rooftop in Brooklyn, and needed CVM’s help to get the word out about of its new line of premium-quality lettuces, leafy greens, and herbs.

Then, they needed to do it all again for the launch of their second Brooklyn greenhouse, and third and fourth greenhouses in Queens and Chicago.

By owning stories across a range of audiences—business, food, technology, restaurants, trends and beyond—Channel V Media created national awareness of the Gotham Greens brand and its four U.S. greenhouses, helping the company sell out of every harvest and driving investor and partner interest for each subsequent launch.

Strategy + Approach

We mapped out every potential story angle
in order to secure coverage for Gotham Greens across media angles and outlets, including food, farming, environment, local news, technology, science, business, leadership and community.

We established widespread name recognition among New Yorkers and, later, Chicagoans by targeting local dining, culture and city outlets.

We positioned Gotham Greens as trendsetters in large-scale urban/rooftop farming, and leaders in the hyper-local food movement.

We leveraged Gotham Greens’ use by nationally — recognized chef Michael Anthony to combat the idea that hydroponically produced food lacks taste or nutrition.

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