Food and Beverage PR

A New York Food and Beverage PR Agency

We create strategic PR programs for food and beverage companies looking to create visibility for their products and the vision behind them.
  • Gold Stevie Winner 2020 Award
  • Gold Stevie Winner 2018 Award
  • entrepreneur 360 award
  • IPRN Product of the Year Award
  • 2020 Marcom Gold Winner
  • Forbes Agency Council Official Member

Our Approach

We work with Food and Beverage companies to bring awareness to their products and the larger vision behind them.

Our approach to Food and Beverage PR revolves around not just getting products into people’s hands, but becoming an integral part of their lifestyles. Whether you need to get the word out about a single product or a growing portfolio of brands, we’ll guide your efforts among both b2b and consumer audiences.

Sample Media Outlets for Food and Beverage PR

We secure media coverage in a mix of consumer, business and food & beverage outlets. This results in well-rounded PR coverage that drives both consumer and industry adoption, and raises awareness among the business and wholesale audiences you need to reach your larger business goals.
  • The Wall Street Journal Logo
  • CNBC Logo
  • Good Morning America Logo
  • The New York Times Magazine Logo
  • Fortune Logo
  • Reader's Digest Logo
  • Forbes Logo
  • Allrecipes Logo
  • Today Logo
  • Cooking Channel Logo
  • Martha Stewart Logo
  • Refrigerated & Frozen Foods Logo
  • Deli Market News Logo
  • VegWorld Magazine Logo
  • Well + Good Logo
  • Restaurant News Resource Logo
  • edible magazine Logo
  • Veg News Logo
  • Food Network Magazine Logo
  • Taste of Home Logo
  • Food & Wine Logo
  • bon appétit Logo
  • Rachel Ray Magazine In Season Logo
  • Wine Spectator Logo
  • Cooking Light Logo
  • delish Logo
  • Bevnet Logo
  • Saveur Logo
  • Beverage Digest Logo
  • Beverage Online Logo
  • Beverage Industry News Logo

Our Work

Food & Beverage PR Case Studies

Pernod Ricard Absolute Vodka
Pernod Ricard Logo

Social Responsibility Goes Mainstream

Social Responsibility Goes Mainstream

Pernod Ricard is the world’s second largest wine & spirits group in the world, with a portfolio of nearly 240 premium brands in more than 160 countries. The company uses its power for good to introduce environmentally friendly practices not only to its business, but to the restaurants, bars and distributors it works with. It’s also works quietly to promote social responsibility around the globe.

But prior to our work together, it had never talked about one of its longest-standing CSR initiatives to date: Responsib’All Day. 

Every year, Pernod Ricard employees across the globe take the day off of and volunteer at one of many regional philanthropic initiatives set up in each country it operates in.

In the U.S., we positioned Responsib’All Day as the largest single-day, CSR activity in the world, and worked with media outlets to cover the initiative’s reach, stateside and abroad.

We drew attention to the U.S. non-profits that Pernod Ricard had teamed up with, including Trash TikiGlobal InheritanceRethink Food NYCGLAAD Keep America Beautiful.

We additionally created a program for Partners to amplify the program by distributing their own press releases to announce their participation in Responsib’All Day to their own subscribers and press contacts.

We secured national and regional media coverage that not only shined a spotlight on Responsib’All Day, but reinforced many of Pernod Ricard’s highest value business narratives.

Read More

National awareness of the Gotham Greens brand and increased consumer demand

Channel V Media Won a

Marcom 2015 Gold Winner

Gold MarCom Award

for the Gotham Greens Public Relations Program:

“PR Innovation and Excellence”

Gotham Greens Greenhouse

National awareness of the Gotham Greens brand and increased consumer demand

Channel V Media Won a

Marcom 2015 Gold Winner

Gold MarCom Award

for the Gotham Greens Public Relations Program:

“PR Innovation and Excellence”

Gotham Greens logo

Tech-to-Table Urban Farming

Tech-to-Table Urban Farming

When New York City’s (and the nation’s) first commercial hydroponic farm launched on a rooftop in Brooklyn, the company needed to get the word out about the new brand and the launch of its line of premium-quality lettuces, leafy greens, and herbs.

They then needed to do it all again for the launch of their second Brooklyn greenhouse, and third and fourth greenhouses in Queens and Chicago.

By owning stories across a range of audiences—business, food, technology, restaurants, trends and beyond—Channel V Media created national awareness of the Gotham Greens brand and its four U.S. greenhouses, helping the company sell out of every harvest and driving investor and partner interest for each subsequent launch.

Strategy + Approach

  • We mapped out every potential story angle
    in order to secure coverage for Gotham Greens across media angles and outlets, including food, farming, environment,  local news, technology, science, business, leadership and community.
  • We established widespread name recognition among New Yorkers and, later, Chicagoans by targeting local dining, culture and city outlets.
  • We positioned Gotham Greens as trendsetters in large-scale urban/rooftop farming, and leaders in the hyper-local food movement.
  • We leveraged Gotham Greens’ use by nationally — recognized chef Michael Anthony to combat the idea that hydroponically produced food lacks taste or nutrition.

Read More

National awareness of the Gotham Greens brand and increased consumer demand

Channel V Media Won a

Marcom 2015 Gold Winner

Gold MarCom Award

for the Gotham Greens Public Relations Program:

“PR Innovation and Excellence”

Increased in-store consumer demand at Whole Foods Market.

Channel V Media Won a

Stevie Award Gold 2020

Gold Stevie Award

for the Launch of Meatless Farm into the U.S. Market:

“Communications Campaign of the Year: Food & Beverage”

Thick Meatless Burger on a bun with tomato, lettuce and pickles

Increased in-store consumer demand at Whole Foods Market.

Channel V Media Won a

Stevie Award Gold 2020

Gold Stevie Award

for the Launch of Meatless Farm into the U.S. Market:

“Communications Campaign of the Year: Food & Beverage”

The Meatless Farm Co. Logo

Breaking Meatless Farm into the Crowded U.S. Market

Breaking Meatless Farm into the Crowded U.S. Market

UK‑based Meatless Farm had become a household name in Europe after selling its meat‑free patties and ground into EU grocery stores, but it was completely unknown in the United States.

When Meatless Farm secured a contract with Whole Foods Market stateside, CVM leveraged the company’s debut in the grocer’s 450 store locations and built out a multi‑touch program to make the company’s presence known to U.S. audiences.

Increased in-store consumer demand at Whole Foods Market.

Channel V Media Won a

Stevie Award Gold 2020

Gold Stevie Award

for the Launch of Meatless Farm into the U.S. Market:

“Communications Campaign of the Year: Food & Beverage”

Some of the Food and Beverage Companies we have worked with…

  • Pernod Ricard Logo
  • The Meatless Farm Co. Logo
  • Gotham Greens Logo
  • Carrabbas Italian Grill Logo
  • Hilton Logo
  • Marriott Logo
  • US Wellness Meats Logo
  • Coastal Beverage Co. Logo

Food and Beverage companies have a lot to talk to the media about.

Food and Beverage PR Tactics We Use to Get You Coverage

  • Commentary & Newsjacking

  • Human Interest Stories

  • Media Briefings

  • Press Releases

  • Product Samples

  • Profiles and Q&As

  • Speaking Submissions

  • Editor Gifting

  • Thought Leadership

  • Media Pitching

  • Consumer Trend Reports

  • Influencer Events

  • Recipe Submission

  • Influencer Relations

  • Events

  • Product Roundups

Tell us your goals.


Why we collect your information

This form collects your name and email so we can contact you to assess if our service would be beneficial for your company.

Questions that Companies Ask About Food & Beverage PR

What is Food and Beverage PR?

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