A NYC B2B PR Agency That Cuts Through the Noise in Competitive Markets

Within six months, we helped Story Worldwide secure well over 100 media mentions—in publications such as the New York Times, The New Yorker, and Advertising Age, as well as on a slew of online publications, blogs, radio shows, trades, and other outlets.

We additionally placed Story Worldwide’s executives’ bylines in media outlets such as Adweek, Direct magazine, min’s B2B, and others, and secured speaking engagements for them at several conferences, including Digital Hollywood’s Advertising Week and the American Business Media/FIPP Business Media Conference.

Finally, we identified award shows and crafted submission that helped them gain recognition from the Webby Awards, MIN Integrated Media Awards, Magnum Opus Awards, MIXX Awards, Ozzie and Eddie Awards, and Pearl Awards.

As opposed to “renting” space from existing outlets, we created a dedicated thought leadership content program for King Fish Media, aimed at extending their reach, generating leads, and acting as fodder for media coverage.

Challenges

King Fish Media’s CEO and CMO were experts in the content and publishing space, but beyond their sturdy roster of clients, nobody knew it.

With the rise of the content marketing movement, advertising, marketing and digital agencies began introducing new content offerings—presenting unexpected competition for KFM.

KFM’s background was in print magazines (custom publishing), but they wanted to quickly introduce digital capabilities—and be known for digital content—as well.

King Fish Media had a rich history of working with top brands but hadn’t received any recognition for it.

Their business development efforts consisted of traditional in-person networking and word-of-mouth referrals. The company not only needed to scale, it needed to compete.

Strategy

Introduce a content library with a variety of custom content types: research, ebooks, newsletters, webinars, case studies, and contributed articles

Create a mobile app and podcast series that would allow KFM to showcase its digital capabilities

Develop content partnerships with media to get thought leadership in front of large and highly-targeted audiences

Publicize King Fish Media’s work with top brands to drive interest and traffic back to the site, where visitors would download gated content

Results & Deliverables:

Developed the “Kings of Content” mobile app, previously available in the Apple App Store, which housed a weekly podcast series, and gave users in-app access to KFM’s blog, downloadable thought leadership content, and social media

Introduced a number of custom landing pages for hosting gated downloadable content

Launched a three-part research series, “What Do Marketers Think?” in partnership with HubSpot and the Content Marketing Council, resulting in nearly 100 pieces of media coverage, thousands of social media and online mentions, and more than 2000 downloads

Wrote and secured placement for more than a dozen contributed articles in industry outlets

Secured a regular column for King Fish Media’s CMO in MediaPost, as well as regular contributor opportunities in respected marketing and business outlets

Secured tier-1 news and trade media coverage for King Fish Media’s work for brands like Zappos, Carrabba’s Italian Grill and Kretschmer’s Wheat Germ

Raised King Fish Media’s profile and visibility significantly, resulting in inbound speaking invitations, countless leads, and closed business opportunities with brands such as David’s Bridal and Kate Spade