B2B PR Agency

A NYC B2B Public Relations Firm That Cuts Through the Noise in Competitive Markets

For over 15 years we have worked with B2B companies to set them apart from their competition and generate loyalty, drive leads and enter crowded markets.

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Our Approach

We develop narratives that result in industry-shifting media coverage.

We have worked with over 150 B2B (business to business) companies, ranging from Real Estate Investment Trusts (REITs), Insurance, financial, accounting, recruitment and research companies.

By Industry

Our B2B PR Expertise

We’ve specialized our approach across industries to create the most tailored experience for our B2B clients and their nuanced needs.

Fintech

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Technology

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Real Estate
Insurance
Professional Services

Media Outlets for B2B PR

We transform companies’ business goals into media stories that shift perceptions of them in the market and drive high-value audience behaviors. These stories appear in a mix of National, Local, Business, and trade publications depending on the industry.

Our Work

B2B PR Case Studies

Standing Out In a Crowded Market

Standing Out In a Crowded Market
CVM Makes a Name for Slingshot

Infragistics’ Slingshot team worked with CVM to introduce the platform to the market and differentiate it from existing workplace solutions.

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Story Worldwide has been working with Channel V for nearly a year with a somewhat lofty goal of “getting famous.” Ant they’ve helped us do just that through their unique blend of guile, tireless effort, intelligence, connection to all the media we want to reach and most importantly, staying on top of the latest trends in this fast moving PostAdvertising Age. Our results have been stellar and our return on investment is through the roof. They are a delight to work with and we’ll be back for more next year.

Simon Kelly, COO
Story Worldwide

Telling Stories Worldwide

Telling Stories Worldwide

Story Worldwide believes that the key to brand success is effective storytelling — in any channel, anywhere in the world. But as the story often goes, the agency had never taken the time to tell its own tale.

So when the UK company was ready to make its mark on New York City, they asked Channel V Media to devise and launch an aggressive publicity strategy that would establish it as an appealing alternative to the known quantities on Madison Avenue.

CVM delved into the company’s inner workings to uncover its authentic storyline. Based on our findings, we decided to take a show-not-tell approach to publicizing the agency’s conquests, heroes, wisdom, and hard work. Fortunately, this story has a happy ending.

Within six months, we helped Story Worldwide secure well over 100 media mentions—in publications such as the New York Times, The New Yorker, and Advertising Age, as well as on a slew of online publications, blogs, radio shows, trades, and other outlets.

We additionally placed Story Worldwide’s executives’ bylines in media outlets such as Adweek, Direct magazine, min’s B2B, and others, and secured speaking engagements for them at several conferences, including Digital Hollywood’s Advertising Week and the American Business Media/FIPP Business Media Conference.

Finally, we identified award shows and crafted submission that helped them gain recognition from the Webby Awards, MIN Integrated Media Awards, Magnum Opus Awards, MIXX Awards, Ozzie and Eddie Awards, and Pearl Awards.

Within six months, we helped Story Worldwide secure well over 100 media mentions—in publications such as the New York Times, The New Yorker, and Advertising Age, as well as on a slew of online publications, blogs, radio shows, trades, and other outlets.

We additionally placed Story Worldwide’s executives’ bylines in media outlets such as Adweek, Direct magazine, min’s B2B, and others, and secured speaking engagements for them at several conferences, including Digital Hollywood’s Advertising Week and the American Business Media/FIPP Business Media Conference.

Finally, we identified award shows and crafted submission that helped them gain recognition from the Webby Awards, MIN Integrated Media Awards, Magnum Opus Awards, MIXX Awards, Ozzie and Eddie Awards, and Pearl Awards.

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Story Worldwide has been working with Channel V for nearly a year with a somewhat lofty goal of “getting famous.” Ant they’ve helped us do just that through their unique blend of guile, tireless effort, intelligence, connection to all the media we want to reach and most importantly, staying on top of the latest trends in this fast moving PostAdvertising Age. Our results have been stellar and our return on investment is through the roof. They are a delight to work with and we’ll be back for more next year.

Simon Kelly, COO
Story Worldwide
The King Fish of Content

The King Fish of Content

King Fish Media (KFM) helps top brands become the media by launching their own content channels—but found it challenging to do it for themselves—so they brought in Channel V Media to do it for them.

As opposed to “renting” space from existing outlets, we created a dedicated thought leadership content program for King Fish Media, aimed at extending their reach, generating leads, and acting as fodder for media coverage.

Challenges

King Fish Media’s CEO and CMO were experts in the content and publishing space, but beyond their sturdy roster of clients, nobody knew it.

With the rise of the content marketing movement, advertising, marketing and digital agencies began introducing new content offerings—presenting unexpected competition for KFM.

KFM’s background was in print magazines (custom publishing), but they wanted to quickly introduce digital capabilities—and be known for digital content—as well.

King Fish Media had a rich history of working with top brands but hadn’t received any recognition for it.

Their business development efforts consisted of traditional in-person networking and word-of-mouth referrals. The company not only needed to scale, it needed to compete.

Strategy

Introduce a content library with a variety of custom content types: research, ebooks, newsletters, webinars, case studies, and contributed articles

Create a mobile app and podcast series that would allow KFM to showcase its digital capabilities

Develop content partnerships with media to get thought leadership in front of large and highly-targeted audiences

Publicize King Fish Media’s work with top brands to drive interest and traffic back to the site, where visitors would download gated content

Results & Deliverables:

Developed the “Kings of Content” mobile app, previously available in the Apple App Store, which housed a weekly podcast series, and gave users in-app access to KFM’s blog, downloadable thought leadership content, and social media

Introduced a number of custom landing pages for hosting gated downloadable content

Launched a three-part research series, “What Do Marketers Think?” in partnership with HubSpot and the Content Marketing Council, resulting in nearly 100 pieces of media coverage, thousands of social media and online mentions, and more than 2000 downloads

Wrote and secured placement for more than a dozen contributed articles in industry outlets

Secured a regular column for King Fish Media’s CMO in MediaPost, as well as regular contributor opportunities in respected marketing and business outlets

Secured tier-1 news and trade media coverage for King Fish Media’s work for brands like Zappos, Carrabba’s Italian Grill and Kretschmer’s Wheat Germ

Raised King Fish Media’s profile and visibility significantly, resulting in inbound speaking invitations, countless leads, and closed business opportunities with brands such as David’s Bridal and Kate Spade

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