A New York Public Relations Agency with Global Reach

When Meatless Farm secured a contract with Whole Foods Market stateside, CVM leveraged the company’s debut in the grocer’s 450 store locations and built out a multi‑touch program to make the company’s presence known to U.S. audiences.

In the first six months alone, CVM secured 135+ pieces of press coverage across top‑tier media outlets. Not only did Meatless Farm see increased in‑store demand, CVM played a critical role in driving inbound requests for the previously unknown brand from major U.S. grocery chains, QSR chains, meal kit companies and even airlines.

To make this happen, Channel V Media defined the narratives that Shapermint needed to communicate in the market, and created an ongoing stream of media coverage and industry recognition.

CVM viewed Shapermint’s unique business model‑which resulted in more than $250M in sales and 4.5 million customers in just over two years‑as a roadmap for an ongoing PR program. Our strategy has transformed each of the moments that have led to its success into opportunities for media coverage and market awareness.

Not only has Shapermint gone from unknown to known among business audiences, the company now tops nearly every respected DTC retail industry growth list and is viewed as a leading growth brand by retail’s foremost media authorities.