HealthTech PR Agency

Healthcare Technology, or “healthtech” PR, is exploring ways of raising awareness of companies working in the space, or their products, in order to reach their desired target audiences, whether that be other businesses, healthcare professionals, policy leaders, or even the patients they’re trying to serve.

Whether your organization develops medical devices, healthcare IT, in biotechnology, in advocacy or elsewhere, finding a means to elevate your brand above the crowded space and make sure your voice is being heard. 

An effective Health Tech strategy can make all the difference in ensuring that a company reaches their business objectives, and that an innovative solution gets in the hands of the people that need it the most.

Effective PR can make all the difference, and be a critical part of reaching your organization’s goals. Whether it’s reaching out to potential participants for a study, increasing sales of a product, or changing the perception of a company, communications can have far reaching effects. There is a ton of noise in healthcare, with more companies than ever trying to peddle their new innovation to the masses. On top of that, both general consumers and other businesses are more skeptical of being misled than ever. Developing an authentic and powerful voice that can push through and actually move the needle is what separates successful organizations from ones that get forgotten.

There is also a responsibility of education when it comes to this industry. Oftentimes, health and science topics can be overly complicated, and explaining the benefits of a new solution, or how a new device works can be a challenge. Both general consumers and other business leaders alike benefit greatly when they understand the science behind new products and research. Effective Health Tech PR can play a major role in that function.

The days of looking solely at the number of impressions from media coverage are long past. All of our plans are built and focused around your specific business objectives, and the way we measure success reflects that focus.

For brands looking to raise awareness, measuring how many different communities are receiving your organization’s narrative and in how many ways can be the starting point. Other organizations may be looking to change perceptions around their company. Success in this instance can be measured by looking at independent conversations being had and seeing how many messages are being pulled through as a result of our efforts elsewhere in the media.

Others still may be looking to attract the attention of new investors or other business partners. By getting content in front of the decision makers in these spaces, new connections can be made, opening up new opportunities. Our approach from the ground up depends on your unique needs, and our barometer for success is no different.

A linchpin of health communications is operating within the strict regulatory guidelines that the FDA and other health agencies around the world require companies to function under. All of our work starts with understanding what can be said and how it should be said, and knowing how to frame your campaign through these regulations.

What separates us from the pack is our ability to develop creative content while still adhering to regulations. Our team doesn’t view regulations as limitations on what can be said or how we can say it, and instead seeks to find ways to uniquely reach people living with diseases, their loved ones, and other target audiences, right where they are, all while staying compliant.

It all depends on who you’re trying to reach, but coming to the table with concrete goals you want to achieve, core narratives or messages you want to elevate, and also visual materials to help tell the story when the time comes.

With goals in place, it’s easier to build an effective PR strategy that provides what you need the most in your organization. An aimless strategy won’t be helpful going in any direction, but having a target for our team to look towards makes sure that we hit the mark.

We are here to help flesh out and develop key messages, it’s what we specialize in, but having some initial tenets that are foundational to the messages are imperative as well. Similar to having overall objectives already in mind, having a north star to point towards is a helpful starting place, and makes sure that different teams within your company aren’t spinning their wheels trying to get some messages started.

Videos and images of a company, its leadership team, a firm mission and vision, can all help to build out key messages, strategies, and facilitate media relations. In particular, nothing ever beats the power of an impactful patient story or customer testimonial. It’s important not to exploit the people that you are supposed to serve. It is just as important to put the voices of the workers that provide impactful care, or people living with diseases that have inspirational stories of resilience, on a higher platform, so they can inspire others, as well as tell your story.

The crises in healthcare can be wholly unique, unlike those found in any other space. Anytime situations involve an individual’s health and wellbeing, the entire perspective shifts. We believe firmly in the power of authenticity in our communications approach, both proactively and reactively, and also making sure that we plan for potential scenarios ahead of time, so we’re never taken aback by crises if they crop up.

To learn more, visit our crisis communications page.