The CVM team took the initiative to immerse itself in our space—examining competitors, reviewing benchmark research and drafting before-and-after stories about how our work impacted key clients.
We hired Channel V Media initially to help publicize our annual banking summit. We were so impressed that after the initial project we hired them as our PR agency of record. We really like how they work as an extension of our team and integrate seamlessly into our organization. Channel V Media just needs to be told at a high level what we want and then they work with our teams in France, U.K. and the U.S. to execute.
Anton Golovchenko, Head of Press & Social Media Sopra Banking Software
Client Case Studies
Insurtech for Fintech
Insurtech for Fintech
Embroker digitized business insurance by eliminating unnecessary middlemen and complexities. But the fintechs and other companies it serves had never heard of them.
Like any company, Embroker could tell the world how great it was until it was blue in the face. But to earn people’s trust, it needed third-party validation from media outlets and influencers.
It additionally wanted to expand its offering beyond startups to reach established tech companies.
To do this, it needed to create awareness of the value it creates for companies through media coverage in technology, financial and business outlets, as well as trade outlets across industries.
Channel V Media shifted the company’s overall messaging and market positioning to go from talking about features and functions to value and opportunities.
We leveraged its $28M Series B funding round as an opportunity to re-launch the company in a more meaningful way than it had when it originally launched.
Channel V Media’s work resulted in 22 pieces of coverage in top-tier press including Fortune, the Wall Street Journal and VentureBeat, as well as fintech and insurance media like Insurance Journal and Insurance Innovation Reporter.
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CVM Launched Innovid into the U.S. Market
CVM Launched Innovid into the U.S. Market
With some early clients already secured, INNOVID challenged Channel V Media with the task of launching the isreali tech company into the North American market and educating an already crowded market on the benefits of its technology.
Founded in 2007, Zvika, Tal, and Zack came together with a big dream: make digital video do more. Digital was on the rise, and Innovid filed their patent to insert interactive objects into video.
STRATEGY
Through a 24 month campaign Channel V Media aggressively focused on validating then unknown company with a heavy focus on thought leadership and using their client stories in the media to not only create credibility but also drive leads and new business.
Placements Include:
The Wall Street Journal, Techcrunch, New York Times, Bloomberg, Adage, AdExchanger, New York Business Journal, Cmo.com, Mediapost, Adotas, AdWeek, Fast Company, Crains NY, Crunchbase News, CMS Wire, Mobile Marketer, Cynopsis, eMarketer, Video Nuze, Engadget, MMA Smart Briefs, Digital Trends, Yahoo! Tech, Huffinton Post, Martech Advisor and the New York Business Journal.
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Maxymiser Acquired by Oracle
Maxymiser Acquired by Oracle
Maxymiser needed our help to make its entrance into the market–and it needed to do it quickly.
What impressed me most about working with Channel V Media was how quickly they understood our business, technology, and customers. They immersed themselves in our world and immediately became an extension of our marketing team. As the drivers of our thought-leadership strategy and analyst relations, Channel V secured a consistent cadence of mentioned and industry trade featured which significantly raised our profile and contributed to our acquisition.
Allan Stormon, Senior Marketing Manager Oracle
Tech-to-Table Urban Farming
Tech-to-Table Urban Farming
Gotham Greens launched New York City’s (and the nation’s) first commercial hydroponic farm on a rooftop in Brooklyn, and needed CVM’s help to get the word out about of its new line of premium-quality lettuces, leafy greens, and herbs.
Then, they needed to do it all again for the launch of their second Brooklyn greenhouse, and third and fourth greenhouses in Queens and Chicago.
By owning stories across a range of audiences—business, food, technology, restaurants, trends and beyond—Channel V Media created national awareness of the Gotham Greens brand and its four U.S. greenhouses, helping the company sell out of every harvest and driving investor and partner interest for each subsequent launch.
Strategy + Approach
We mapped out every potential story angle
in order to secure coverage for Gotham Greens across media angles and outlets, including food, farming, environment, local news, technology, science, business, leadership and community.
We established widespread name recognition among New Yorkers and, later, Chicagoans by targeting local dining, culture and city outlets.
We positioned Gotham Greens as trendsetters in large-scale urban/rooftop farming, and leaders in the hyper-local food movement.
We leveraged Gotham Greens’ use by nationally — recognized chef Michael Anthony to combat the idea that hydroponically produced food lacks taste or nutrition.
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The King Fish of Content
The King Fish of Content
King Fish Media (KFM) helps top brands become the media by launching their own content channels—but found it challenging to do it for themselves—so they brought in Channel V Media to do it for them.
As opposed to “renting” space from existing outlets, we created a dedicated thought leadership content program for King Fish Media, aimed at extending their reach, generating leads, and acting as fodder for media coverage.
Challenges
King Fish Media’s CEO and CMO were experts in the content and publishing space, but beyond their sturdy roster of clients, nobody knew it.
With the rise of the content marketing movement, advertising, marketing and digital agencies began introducing new content offerings—presenting unexpected competition for KFM.
KFM’s background was in print magazines (custom publishing), but they wanted to quickly introduce digital capabilities—and be known for digital content—as well.
King Fish Media had a rich history of working with top brands but hadn’t received any recognition for it.
Their business development efforts consisted of traditional in-person networking and word-of-mouth referrals. The company not only needed to scale, it needed to compete.
Strategy
Introduce a content library with a variety of custom content types: research, ebooks, newsletters, webinars, case studies, and contributed articles
Create a mobile app and podcast series that would allow KFM to showcase its digital capabilities
Develop content partnerships with media to get thought leadership in front of large and highly-targeted audiences
Publicize King Fish Media’s work with top brands to drive interest and traffic back to the site, where visitors would download gated content
Results & Deliverables:
Developed the “Kings of Content” mobile app, previously available in the Apple App Store, which housed a weekly podcast series, and gave users in-app access to KFM’s blog, downloadable thought leadership content, and social media
Introduced a number of custom landing pages for hosting gated downloadable content
Launched a three-part research series, “What Do Marketers Think?” in partnership with HubSpot and the Content Marketing Council, resulting in nearly 100 pieces of media coverage, thousands of social media and online mentions, and more than 2000 downloads
Wrote and secured placement for more than a dozen contributed articles in industry outlets
Secured a regular column for King Fish Media’s CMO in MediaPost, as well as regular contributor opportunities in respected marketing and business outlets
Secured tier-1 news and trade media coverage for King Fish Media’s work for brands like Zappos, Carrabba’s Italian Grill and Kretschmer’s Wheat Germ
Raised King Fish Media’s profile and visibility significantly, resulting in inbound speaking invitations, countless leads, and closed business opportunities with brands such as David’s Bridal and Kate Spade
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Telling Stories Worldwide
Telling Stories Worldwide
Story Worldwide believes that the key to brand success is effective storytelling — in any channel, anywhere in the world. But as the story often goes, the agency had never taken the time to tell its own tale.
So when the UK company was ready to make its mark on New York City, they asked Channel V Media to devise and launch an aggressive publicity strategy that would establish it as an appealing alternative to the known quantities on Madison Avenue.
CVM delved into the company’s inner workings to uncover its authentic storyline. Based on our findings, we decided to take a show-not-tell approach to publicizing the agency’s conquests, heroes, wisdom, and hard work. Fortunately, this story has a happy ending.
Within six months, we helped Story Worldwide secure well over 100 media mentions—in publications such as the New York Times, The New Yorker, and Advertising Age, as well as on a slew of online publications, blogs, radio shows, trades, and other outlets.
We additionally placed Story Worldwide’s executives’ bylines in media outlets such as Adweek, Direct magazine, min’s B2B, and others, and secured speaking engagements for them at several conferences, including Digital Hollywood’s Advertising Week and the American Business Media/FIPP Business Media Conference.
Finally, we identified award shows and crafted submission that helped them gain recognition from the Webby Awards, MIN Integrated Media Awards, Magnum Opus Awards, MIXX Awards, Ozzie and Eddie Awards, and Pearl Awards.
Within six months, we helped Story Worldwide secure well over 100 media mentions—in publications such as the New York Times, The New Yorker, and Advertising Age, as well as on a slew of online publications, blogs, radio shows, trades, and other outlets.
We additionally placed Story Worldwide’s executives’ bylines in media outlets such as Adweek, Direct magazine, min’s B2B, and others, and secured speaking engagements for them at several conferences, including Digital Hollywood’s Advertising Week and the American Business Media/FIPP Business Media Conference.
Finally, we identified award shows and crafted submission that helped them gain recognition from the Webby Awards, MIN Integrated Media Awards, Magnum Opus Awards, MIXX Awards, Ozzie and Eddie Awards, and Pearl Awards.
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Story Worldwide has been working with Channel V for nearly a year with somewhat of a lofty goal of “getting famous.” And they’ve helped us do just that through their unique blend of guild, tireless effort, intelligence, connection to all the media we want to reach and most importantly, staying on top of the latest trends in this fast moving PostAdvertising Age. Our results have been stellar and our return on investment is through the roof. They are a delight to work with and we’ll be back next year.
Simon Kelly, COO Story Worldwide
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