PR Case Studies: Fintech, AI, Emerging Tech & SaaS
We work with some of the world’s best known brands and emerging market leaders.
Meteomatics
Launching Swiss Weather Tech Into America’s Seas and Skies
CVM positioned Meteomatics—a Swiss weather technology company unknown in America—as a trusted partner to three of the most prominent U.S. federal agencies: NOAA, the U.S. Navy, and NASA.
Diebold Nixdorf
Relaunching AI-Powered Checkout to the Retail World’s Biggest Stage
CVM repositioned Diebold Nixdorf’s previously launched AI-powered checkout technology to create widespread visibility and recognition as an industry-first AI anti-shrink solution. Along the way, we established a narrative that’s now echoed by major AI engines.
Sherweb
Building a Cybersecurity Authority from Scratch
CVM transformed Sherweb from a cloud distribution company with no cybersecurity media presence into a recognized voice in MSP cybersecurity, and establishing the original “Security Tech Stack” concept in the media.
Interledger Foundation
Translating a Non-profit’s Vision Into Global Fintech Impact
CVM transformed the Interledger Foundation from a do-good nonprofit into a viable, industry-recognized payments protocol, bringing the organization into mainstream fintech conversations.
Cofactr
Defining the Tariff Dialogue
CVM inserted Cofactr into the center of the national tariff debate, turning a relatively new supply chain software company into the go-to expert voice for manufacturers navigating real-time trade disruptions.
GFT
Expanding GFT’s U.S. Media Presence
CVM took GFT, a global digital transformation leader already trusted by JPMorgan and Blackstone but largely unknown in the U.S., and built its stateside presence from scratch.
Payroll Integrations
From Niche Technology to Employer Necessity
CVM took a payroll connectivity company solving a decades-old HR problem behind the scenes and positioned it as a leader in the employee financial wellness conversation.
MyWorth
Launching a Personal Finance Brand
CVM launched Penn Mutual’s first-ever personal finance brand dedicated to women, transforming myWorth CEO Ande Frazier into a nationally recognized personal finance expert.
Pernod Ricard
Bringing Social Responsibility into the Limelight
CVM brought Responsib’All Day to the global stage, turning a decade-long CSR initiative uniting 19,000 employees across 70 countries in one day of volunteering into the world’s largest single-day effort.
Bitrise
Developer Tool to C-Suite Growth Weapon
CVM took Bitrise from a mobile DevOps platform recognized primarily by developers to a stronger cross-industry presence, elevating its visibility among business leaders and cementing its leadership in the mobile landscape.
Slingshot
Standing Out in a Saturated Market
CVM helped introduce Slingshot’s new platform into a crowded digital workplace market by redefining the category, emphasizing the role of data in everyday work, and positioning founder Dean Guida as a leading voice.
Sopra Banking Software
Scaling Sopra’s Presence in the U.S.
CVM helped Sopra Banking Software, a French fintech leader established in Europe, build its U.S. presence from zero by repositioning its narrative, driving thought leadership and elevating its annual summit into a global event.
Infragistics
Making an Invisible B2B Brand Visible
CVM made Infragistics, a global software company trusted by millions of developers, more visible by reshaping its narrative, aligning with Microsoft and strengthening inbound marketing impact.
BreezoMeter
Carving a Spot for Climate Tech
CVM introduced BreezoMeter, an Israeli climate tech company, to the U.S. market before climate tech was widely recognized as a category by shaping its narrative, building early category awareness and putting the company on Google’s radar.
Bold Commerce
Delivering a Bold PR Campaign
CVM repositioned Bold Commerce from a Shopify app creator to an enterprise checkout authority, expanding its audience, generating broad media coverage and securing recognition on the CBInsights Retail Tech 100 list.
Meatless Farm
Challenging Established Market Creators
CVM introduced UK plant-based brand Meatless Farm to the U.S. market, positioning it as a family-friendly, globally trusted brand and creating enough competition to impact Beyond Meat’s stock price.
Albert
Taking AI to the Masses
CVM launched Albert Technologies into the U.S., ahead of Salesforce and IBM Watson, and coined the “AI marketing” category. The campaign positioned Albert’s C-suite as AI authorities and gained widespread media recognition.
Bluecore
Transforming a Vendor into a Visionary
CVM repositioned Bluecore from an email point solution to a holistic marketing platform, positioning it as a trusted partner for retailers. Increased visibility of Bluecore’s leadership drove demand and strengthened its position at the C-suite level.
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