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Case Study

Translating a Non-profit’s Vision into Global Fintech Impact

At a Glance

Client: Interledger Foundation
Company Type: Nonprofit
Headquarters: USA
Campaign Period: 2

Years

The Outcome

CVM transformed the Interledger Foundation from a do-good nonprofit into a viable, industry-recognized payments protocol, bringing the organization into mainstream fintech conversations.

Industries: Fintech
Services: Executive Visibility Media Relations Messaging & Positioning Thought Leadership
Use Cases: US Market Entry

The Value We Created

9

countries
reached
3

languages
covered
94

media stories in
2 years
6

partner stories amplified
56

unique publications telling Interledger stories

The Challenge

Interledger Foundation is a non-profit building an open payment network for transactions across banks, mobile money providers, and locations. To reach 1.4 million unbanked people worldwide, their Interledger Protocol needs to be widely adopted by payments and fintech providers globally.

Previous PR efforts focused on DEI topics did not resonate with this audience or communicate the power of their solution. The organization needed a partner that placed them at the center of mainstream fintech conversations, attracting the attention of industry leaders.

Where CVM Came In

Interledger Foundation partnered with Channel V Media to transform its public image from a do-good nonprofit into a viable payments protocol that is powering innovative new use cases across the globe.

– We built a strategic communications plan to drive awareness for Interledger Foundation’s work.
– We crafted clear messaging that shows how Interledger’s work spans countries, companies & communities.
– We demonstrated the impact of the investments Interledger is making.
– We brought Interledger into global digital finance discussions–beyond inclusion.
– We partnered with IPRN agency partners in South America and Mexico to amplify Interledger’s work in key regions.

Here’s How We Did It

We crafted clear messaging that shows how Interledger’s work spans countries, companies and communities.

We highlighted Interledger’s live projects across countries, demonstrating how they are impacting communities to validate the organization and its payments protocol.

We demonstrated the impact of the investments Interledger is making.

We repositioned Interledger’s grantmaking efforts into key investments in companies and projects, speaking in a language most people in the fintech community understand.

Channel V Media has created significant brand awareness for the Interledger Foundation, not only in the U.S. and UK, but also in Mexico and South Africa via their international partner agency network. We have seen a 400% increase in media coverage–and the coverage itself is far more relevant (think going from throwaway profile pieces in unknown media outlets to highly relevant topical and project coverage in high-value outlets).

Anna Sheard, Creative Director
Interledger Foundation

We brought Interledger into global digital finance discussions.

We positioned Interledger Foundation executives as experts on key fintech and financial services topics.

We partnered with IPRN agency partners in South America and Mexico to amplify Interledger’s work in key regions.

Ahead of key events in global regions, we connected Interledger Foundation with our agency partners to drum up local press coverage.

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