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Media Relations Case Studies

Media relations is the engine behind every CVM campaign. See how shift entire market narratives by curating and securing media coverage that shapes how audiences view our clients.

Establishing a Canadian Fintech as North America’s Embedded Finance Authority
SaaS
Zūm Rails logo Zūm Rails

Establishing a Canadian Fintech as North America’s Embedded Finance Authority

CVM established Zūm Rails as a recognized authority in embedded finance, securing 130+ media placements in outlets like TechCrunch, Fortune and Axios and building the media presence behind its Series A raise, major partnerships and U.S. market expansion.

Breaking Heimdall Power Into the U.S. Energy Market
Hardware/Device
Heimdall Power logo Heimdall Power

Breaking Heimdall Power Into the U.S. Energy Market

CVM introduced Heimdall Power to the U.S. energy market and made them synonymous with energy innovation, garnering 71 media placements across outlets like The Economist, Forbes, and CBS News, a White House panel invitation, and inbound interest from U.S. utilities.

Making Bluecore Synonymous with AI in Retail
Enterprise Software
Bluecore logo Bluecore

Making Bluecore Synonymous with AI in Retail

CVM built Bluecore’s AI narrative alongside its launch of AI shopping agent alby. The company had long been using AI within its core retail technology platform, but now it’s recognized voice in agentic commerce and the AI shopping agent category.

Launching Swiss Weather Tech Into America’s Seas and Skies
Enterprise Software
Meteomatics logo Meteomatics

Launching Swiss Weather Tech Into America’s Seas and Skies

CVM positioned Meteomatics—a Swiss weather technology company unknown in America—as a trusted partner to three of the most prominent U.S. federal agencies: NOAA, the U.S. Navy, and NASA.

Relaunching AI-Powered Checkout to the Retail World’s Biggest Stage
Enterprise Software
Diebold Nixdorf logo Diebold Nixdorf

Relaunching AI-Powered Checkout to the Retail World’s Biggest Stage

CVM repositioned Diebold Nixdorf’s previously launched AI-powered checkout technology to create widespread visibility and recognition as an industry-first AI anti-shrink solution. Along the way, we established a narrative that’s now echoed by major AI engines.

Building a Cybersecurity Authority from Scratch
Professional Services
Sherweb logo Sherweb

Building a Cybersecurity Authority from Scratch

CVM transformed Sherweb from a cloud distribution company with no cybersecurity media presence into a recognized voice in MSP cybersecurity, and establishing the original “Security Tech Stack” concept in the media.

Translating a Non-profit's Vision Into Global Fintech Impact
Nonprofit
Interledger Foundation logo Interledger Foundation

Translating a Non-profit's Vision Into Global Fintech Impact

CVM transformed the Interledger Foundation from a do-good nonprofit into a viable, industry-recognized payments protocol, bringing the organization into mainstream fintech conversations.

Turning a $22M Raise Into a U.S. Market Entry
Enterprise Software
Meteomatics logo Meteomatics

Turning a $22M Raise Into a U.S. Market Entry

CVM turned Meteomatics’ $22M Series C into a U.S. market-entry moment, generating 25+ funding-specific placements and reaching all four of the company’s priority industry verticals (energy, insurance, agriculture, and aviation) within two weeks.

Defining the Tariff Dialogue
Enterprise Software
Cofactr logo Cofactr

Defining the Tariff Dialogue

CVM inserted Cofactr into the center of the national tariff debate, turning a relatively new supply chain software company into the go-to expert voice for manufacturers navigating real-time trade disruptions.

Expanding GFT’s U.S. Media Presence
Enterprise Software
GFT logo GFT

Expanding GFT’s U.S. Media Presence

CVM took GFT, a global digital transformation leader already trusted by JPMorgan and Blackstone but largely unknown in the U.S., and built its stateside presence from scratch.

From Niche Technology to Employer Necessity
Enterprise Software
Payroll Integrations logo Payroll Integrations

From Niche Technology to Employer Necessity

CVM took a payroll connectivity company solving a decades-old HR problem behind the scenes and positioned it as a leader in the employee financial wellness conversation.

Launching a Personal Finance Brand
Marketplace/Platform
MyWorth logo MyWorth

Launching a Personal Finance Brand

CVM launched Penn Mutual's first-ever personal finance brand dedicated to women, transforming myWorth CEO Ande Frazier into a nationally recognized personal finance expert.