Case Study

Building on a $40M Raise to Lead Agentic Advertising Conversations

At a Glance

Client: Fluency
Company Type: Enterprise Software
Headquarters: USA
Campaign Period: 1

Year
(Ongoing)

The Outcome

CVM turned Fluency’s $40 million Series A into an ongoing PR program that earned 79 placements and 270 million+ in combined reach. ChatGPT, Perplexity, Gemini and Claude now all use Fluency’s “Agentic” category name.

Industries: Artificial Intelligence MarTech & AdTech
Services: Executive Visibility Media Relations Narrative Development Thought Leadership
Use Cases: Funding Partnerships Product Launch

The Value We Created

79

Placements since September 2025
4/4

AI engines that now use Fluency’s “Agentic” category name
27

Series A placements, from Business Insider to Axios

The Challenge

Fluency is an Agentic Advertising Operating System that helps agencies and brands automate paid media across channels, with AI governance built in. But the market still knew it as a campaign management and automation platform, while AI agents were showing up in nearly every ad tech pitch. Fluency needed reporters, investors and buyers to see it as the system that makes agentic advertising safe to run at scale. That meant redefining its category and earning a seat in conversations it hadn’t been part of yet.

Where CVM Came In

We used Fluency’s $40 million Series A to introduce the company to the business press, then kept a steady run of news, customer proof and executive voices behind one idea: AI only works in advertising when a governed system sits underneath it. Along the way, we tracked how that story showed up in ChatGPT, Perplexity, Gemini and Claude.

Here’s How We Did It

We used the Series A to change how the market saw Fluency.

A funding round is the moment business reporters pay attention to a company like Fluency, so we pitched the raise as a story about where advertising is headed, with AI agents running the hands-on work of ad execution. That angle got Business Insider to feature Fluency’s pitch deck, and Axios Pro Rata, Fortune Term Sheet and WSJ Pro covered the raise within a day.

We kept the story moving after the raise.

One spike of coverage fades fast, so we lined up news behind it, from TikTok’s automotive ads partnership with Fluency to the hire of an ad tech veteran as SVP of Product. Each announcement gave reporters a new reason to come back to Fluency, and award wins added outside recognition along the way.

We gave the agentic story a foundation before asking anyone to believe it.

Reporters had heard plenty of agentic AI hype, so we led with the part skeptics worry about most, what keeps AI from making expensive mistakes. Fluency’s AI infrastructure launch explained how its governance controls keep AI from touching live ad spend across $3 billion in budgets. We followed right away with customer proof. LT.agency shared that Fluency cut its ad refresh time by 98%, a story that earned 13 placements, including print in In Business Phoenix.

We gave each Fluency leader a piece of the agentic conversation to own.

A new category needs recognizable voices, so we matched each executive to the part of the story they could speak to best. The new SVP of Product took governance and what AI should never touch, the Chief Innovation Officer took where agentic advertising is headed, and the CEO carried the bigger company vision. We placed them in bylines, interviews and podcasts across the trade and AI press.

Fluency wants to use AI agents to transform advertising. See the pitch deck that helped it raise $40M.

Fluency Raises $40 Million To Fuel AI For Digital Ad Campaign Automation

Fluency blocks AI from touching live ad spend across $3 billion in budgets

Where Fluency Showed Up

Business & Finance Press

Advertising & Marketing Trade

AI, Tech & Regional Press

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