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Product Launch Case Studies

A product launch is more than an announcement—it's a market moment. See how CVM builds launch PR strategies that generate coverage, drive adoption and establish market position from day one.

Turning the Platform Behind Billionaire Fortunes Into a Global Brand
Enterprise Software
Eton Solutions logo Eton Solutions

Turning the Platform Behind Billionaire Fortunes Into a Global Brand

CVM took Eton Solutions from invisible to industry-recognized, securing 100+ placements in Forbes, Axios and Business Insider across 12+ countries and building the media presence behind its $58M Series C and first direct-to-consumer product launch.

Relaunching AI-Powered Checkout to the Retail World’s Biggest Stage
Enterprise Software
Diebold Nixdorf logo Diebold Nixdorf

Relaunching AI-Powered Checkout to the Retail World’s Biggest Stage

CVM repositioned Diebold Nixdorf’s previously launched AI-powered checkout technology to create widespread visibility and recognition as an industry-first AI anti-shrink solution. Along the way, we established a narrative that’s now echoed by major AI engines.

Driving U.S. Visibility for Eton Solutions With a $58M Series C
Enterprise Software
Eton Solutions logo Eton Solutions

Driving U.S. Visibility for Eton Solutions With a $58M Series C

CVM repositioned Eton Solutions' $58M Series C as a U.S. expansion story, establishing the company as the top technology partner for wealth management.

Breaking Into the Heart of U.S. Climate Tech with BreezoMeter’s $30M Raise
SaaS
BreezoMeter logo BreezoMeter

Breaking Into the Heart of U.S. Climate Tech with BreezoMeter’s $30M Raise

CVM used BreezoMeter's $30M Series C to introduce the company and the climate tech category itself to the U.S., securing 15+ placements including its number one target outlet.

Standing Out in a Saturated Market
SaaS
Slingshot logo Slingshot

Standing Out in a Saturated Market

CVM helped introduce Slingshot’s new platform into a crowded digital workplace market by redefining the category, emphasizing the role of data in everyday work, and positioning founder Dean Guida as a leading voice.

Carving a Spot for Climate Tech
SaaS
BreezoMeter logo BreezoMeter

Carving a Spot for Climate Tech

CVM introduced BreezoMeter, an Israeli climate tech company, to the U.S. market before climate tech was widely recognized as a category by shaping its narrative, building early category awareness and putting the company on Google’s radar.