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Product Launch Case Studies

A product launch is more than an announcement—it's a market moment. See how CVM builds launch PR strategies that generate coverage, drive adoption and establish market position from day one.

Cementing GFT as Manufacturers' Go-To Technology Partner
Enterprise Software
GFT Technologies  logo GFT Technologies

Cementing GFT as Manufacturers' Go-To Technology Partner

CVM positioned GFT Technologies as a go-to cloud, data and AI partner for manufacturers, without naming a single client. GFT went from no manufacturing coverage to 60+ placements across 25+ outlets, including Forbes, The Robot Report and Mobile World Live.

Redefining First Insight as Retail’s Predictive Intelligence Platform
SaaS
First Insight logo First Insight

Redefining First Insight as Retail’s Predictive Intelligence Platform

CVM changed how the media describes First Insight, from survey provider to predictive customer intelligence platform. The campaign earned 148 placements in 18 months, including CNN, NBC News and Barron’s, and expanded coverage into CPG and Latin America.

Turning the Platform Behind Billionaire Fortunes Into a Global Brand
Enterprise Software
Eton Solutions logo Eton Solutions

Turning the Platform Behind Billionaire Fortunes Into a Global Brand

CVM took Eton Solutions from invisible to industry-recognized, securing 100+ placements in Forbes, Axios and Business Insider across 12+ countries and building the media presence behind its $58M Series C and first direct-to-consumer product launch.

Relaunching AI-Powered Checkout to the Retail World’s Biggest Stage
Enterprise Software
Diebold Nixdorf logo Diebold Nixdorf

Relaunching AI-Powered Checkout to the Retail World’s Biggest Stage

CVM repositioned Diebold Nixdorf’s previously launched AI-powered checkout technology to create widespread visibility and recognition as an industry-first AI anti-shrink solution. Along the way, we established a narrative that’s now echoed by major AI engines.

Driving U.S. Visibility for Eton Solutions With a $58M Series C
Enterprise Software
Eton Solutions logo Eton Solutions

Driving U.S. Visibility for Eton Solutions With a $58M Series C

CVM repositioned Eton Solutions' $58M Series C as a U.S. expansion story, establishing the company as the top technology partner for wealth management.

Breaking Into the Heart of U.S. Climate Tech with BreezoMeter’s $30M Raise
SaaS
BreezoMeter logo BreezoMeter

Breaking Into the Heart of U.S. Climate Tech with BreezoMeter’s $30M Raise

CVM used BreezoMeter's $30M Series C to introduce the company and the climate tech category itself to the U.S., securing 15+ placements including its number one target outlet.

Standing Out in a Saturated Market
SaaS
Slingshot logo Slingshot

Standing Out in a Saturated Market

CVM helped introduce Slingshot’s new platform into a crowded digital workplace market by redefining the category, emphasizing the role of data in everyday work, and positioning founder Dean Guida as a leading voice.

Carving a Spot for Climate Tech
SaaS
BreezoMeter logo BreezoMeter

Carving a Spot for Climate Tech

CVM introduced BreezoMeter, an Israeli climate tech company, to the U.S. market before climate tech was widely recognized as a category by shaping its narrative, building early category awareness and putting the company on Google’s radar.