Case Study
Artificial Intelligence Goes Mainstream
The Value We Created
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160
pieces of press coverage in business and industry outlets.
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400
inbound leads in a single day, following a story in Harvard Business Review.
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50
new clients in the first quarter of working together
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First to Market
The widespread media coverage we secured for Albert gave it a significant head start, propelling it ahead of competitors.
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CEO Visibility
Albert’s CEO was regularly profiled in the media, and contributed to publications like TechCrunch, VentureBeat, Forbes and InfoWorld.
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The First AI Authorities
The company’s C-Suite became some of the industry’s first go-to sources for the media, associations and analysts tracking the then-fledgling AI space.
The Brief
After seven years developing its signature AI marketing product “Albert,” Israel-born company Albert Technologies ltd. (formerly Adgorithms) was eager to launch in the US. And it was determined to do so ahead of rumored competitors, Salesforce and IBM Watson.
Albert called on Channel V Media to educate the market, help it introduce a new category in the marketing space, generate interest among major brands, and ensure that Albert had significant visibility by the time competitors emerged.
The Challenge
At the time of launch, the media and public didn’t know much about artificial intelligence—and the little that they did know was very much shaped by popular culture.
Getting to market first meant taking responsibility for educating the industry on artificial intelligence and how it can be applied to real-world business processes.
With very few practical business applications of AI in the market—and several pretender brands capitalizing on the AI hype—media outlets and analysts were suspicious of any technology claiming to be artificial intelligence.
Albert wasn’t just an unfamiliar technology; it was a completely unknown quantity.
Brands and agencies feared that AI would take their jobs, and actively opposed emerging AI technologies in the media.
Albert directly serves the marketing industry, but wanted to be actively involved in larger technology conversations.
Work with Albert and industry analysts to introduce a new market category, “AI Marketing,” into the advertising lexicon.
Set up product demos and briefings with key national news and trade outlets, including the New York Times, CNBC, Harvard Business Review, TechCrunch, Adweek, AdExchanger, Marketing Land, MediaPost, digiday, DMN and eMarketer.
Co-host a launch event with client Harley-Davidson to introduce Albert to media from outlets such as CNET, Entrepreneur, Adweek, Vice, Motherboard, The Street, the New York Post, Practical eCommerce, The Rider’s Guide, and several others.
Establish quick credibility using early success stories from Albert clients, Harley-Davidson, Cosabella, Dole and EVISU.
