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Case Study

Albert Logo

Artificial Intelligence Goes Mainstream

  • Harvard Business Review Logo
  • Venture Beat Logo
  • Forbes Logo
  • Advertising Age Logo
  • Ad Exchanger Logo
  • Ad Week Logo
  • Campaign Logo
  • Chain Store Age Logo
  • Diginomica Logo
  • eMarketer Logo
  • Media Post Logo
  • WWD Logo

The Value We Created

CVM played a key role in guiding Albert’s — and artificial intelligence’s — early adoption by the media.
  • 160

    pieces of press coverage in business and industry outlets.

  • 400

    inbound leads in a single day, following a story in Harvard Business Review.

  • 50

    new clients in the first quarter of working together

  • First to Market

    The widespread media coverage we secured for Albert gave it a significant head start, propelling it ahead of competitors.

  • CEO Visibility

    Albert’s CEO was regularly profiled in the media, and contributed to publications like TechCrunch, VentureBeat, Forbes and InfoWorld.

  • The First AI Authorities

    The company’s C-Suite became some of the industry’s first go-to sources for the media, associations and analysts tracking the then-fledgling AI space.

Interview with Founder & CEO, Or Shani

The Brief

After seven years developing its signature AI marketing product “Albert,” Israel-born company Albert Technologies ltd. (formerly Adgorithms) was eager to launch in the US. And it was determined to do so ahead of rumored competitors, Salesforce and IBM Watson.

Albert called on Channel V Media to educate the market, help it introduce a new category in the marketing space, generate interest among major brands, and ensure that Albert had significant visibility by the time competitors emerged.

Harley Davidson & Albert
Cosa Bella Interview

The Challenge

At the time of launch, the media and public didn’t know much about artificial intelligence—and the little that they did know was very much shaped by popular culture.

Getting to market first meant taking responsibility for educating the industry on artificial intelligence and how it can be applied to real-world business processes.

With very few practical business applications of AI in the market—and several pretender brands capitalizing on the AI hype—media outlets and analysts were suspicious of any technology claiming to be artificial intelligence.

Albert wasn’t just an unfamiliar technology; it was a completely unknown quantity.

Brands and agencies feared that AI would take their jobs, and actively opposed emerging AI technologies in the media.

Albert directly serves the marketing industry, but wanted to be actively involved in larger technology conversations.

Albert is going to light a fire under the backsides of many people in the ad world. It is going to completely rupture the model.
Campaign Logo
Albert Harley-Davidson

Work with Albert and industry analysts to introduce a new market category, “AI Marketing,” into the advertising lexicon.

Set up product demos and briefings with key national news and trade outlets, including the New York Times, CNBC, Harvard Business Review, TechCrunch, Adweek, AdExchanger, Marketing Land, MediaPost, digiday, DMN and eMarketer.

Albert Harley-Davidson
Albert Harley-Davidson

Co-host a launch event with client Harley-Davidson to introduce Albert to media from outlets such as CNET, Entrepreneur, Adweek, Vice, Motherboard, The Street, the New York Post, Practical eCommerce, The Rider’s Guide, and several others.

Establish quick credibility using early success stories from Albert clients, Harley-Davidson, Cosabella, Dole and EVISU.

Press Coverage: Forbes, InfoWorld

Address fears about artificial intelligence taking human jobs through thought leadership pieces on the positive collaboration between man and machine.

Engage leading academics in the fields of robotics and engineering at prestigious schools, such as UC Berkeley, to extend Albert’s relevance beyond advertising and marketing.

I was impressed. There’s some pretty heavy lifting happening behind the scenes to make Albert as smart as he is. Maybe Salesforce would be interested.
Diginomica Logo
Press: Harvard Business Review
Press: Venture Beat
Press: Martech
Press: Ad Age
Press: Ad Exchanger
Press: Adweek
Press: Chain Week
Press: Contently
Cosabella Quigley Observatory
Albert teamed up with client Cosabella for a press tour to share how AI transformed the lingerie retailer’s entire marketing operation.
Cosabella Sweet Treats Spring 2017
Cosabella Sarah Lovin

Secure industry validation among trade outlets across retail, advertising & marketing, apparel, automotive and CPG verticals.

Position Albert and its C-Suite executives for in-depth media profiles.

Introduce evergreen press opportunities, such as writing and placing contributed articles, positioning Albert executives for commentary, securing speaking events, and writing winning award submissions.

For Harley-Davidson, Albert evaluated what was working and what wasn’t, and used what it learned to create more opportunities for conversion. This is the AI advantage.
Harvard Business Review Logo
Press: Diginomica
Press: Digital Look
Press: DMN News
Press: eMarketer
Press: Gartner
Press: Simply Wall Street
Press: Smart Brief
Press: Alley Watch

Other Notable Recognition

Press Coverage: Cosabella Collage
  • The Global Achievement Awards for AI Logo
  • The Stevie Awards
  • Codie Siia Codie Winner Logo
  • Deloitte Tech 500 Logo
  • Best in Biz Silver Logo
  • Gartner Cool Vendor Logo
Press Coverage: Alley Watch, Tech Emergence, Media Post

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