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Brand Awareness Case Studies

Brand awareness is the foundation of market influence. See how CVM takes companies from unknown to recognized through PR strategies that earn consistent, high-impact media coverage.

Building a Cybersecurity Authority from Scratch
Professional Services
Sherweb logo Sherweb

Building a Cybersecurity Authority from Scratch

CVM transformed Sherweb from a cloud distribution company with no cybersecurity media presence into a recognized voice in MSP cybersecurity, and establishing the original “Security Tech Stack” concept in the media.

Defining the Tariff Dialogue
Enterprise Software
Cofactr logo Cofactr

Defining the Tariff Dialogue

CVM inserted Cofactr into the center of the national tariff debate, turning a relatively new supply chain software company into the go-to expert voice for manufacturers navigating real-time trade disruptions.

From Niche Technology to Employer Necessity
Enterprise Software
Payroll Integrations logo Payroll Integrations

From Niche Technology to Employer Necessity

CVM took a payroll connectivity company solving a decades-old HR problem behind the scenes and positioned it as a leader in the employee financial wellness conversation.

Launching a Personal Finance Brand
Marketplace/Platform
MyWorth logo MyWorth

Launching a Personal Finance Brand

CVM launched Penn Mutual's first-ever personal finance brand dedicated to women, transforming myWorth CEO Ande Frazier into a nationally recognized personal finance expert.

Developer Tool to C-Suite Growth Weapon
SaaS
Bitrise logo Bitrise

Developer Tool to C-Suite Growth Weapon

CVM took Bitrise from a mobile DevOps platform recognized primarily by developers to a stronger cross-industry presence, elevating its visibility among business leaders and cementing its leadership in the mobile landscape.

Making an Invisible B2B Brand Visible
Enterprise Software
Infragistics logo Infragistics

Making an Invisible B2B Brand Visible

CVM made Infragistics, a global software company trusted by millions of developers, more visible by reshaping its narrative, aligning with Microsoft and strengthening inbound marketing impact.

Taking AI to the Masses
Enterprise Software
Albert logo Albert

Taking AI to the Masses

CVM launched Albert Technologies into the U.S., ahead of Salesforce and IBM Watson, and coined the "AI marketing" category. The campaign positioned Albert's C-suite as AI authorities and gained widespread media recognition.