Case Study
Launching a $2 Billion U.S. Copper Giant into the Mainstream Market
At a Glance
- Client
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Pantheon Electric
- Company Type
- Manufacturer
- Headquarters
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USA - Campaign Period
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2Months
(Ongoing)
The Outcome
- Industries
- Manufacturing & Supply Chain
The Value We Created
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15+
Secured in the Campaign’s First Five Weeks
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4 States Activated
Localized Press at Almost Every Pantheon Plant
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Unknown→Bloomberg
From Zero Media Presence to a Bloomberg Exclusive
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3-Tier Media Breakthrough
National, Regional and Trade Press in a Single Campaign
The Challenge
Pantheon Electric formed when 4 copper component manufacturers merged into a single electrical infrastructure platform. The merger instantly made it the largest independent U.S. maker of copper components, with 21 plants across North America and Europe, more than 2,500 customers and 2026 revenue projected to approach $2 billion. Despite that scale, Pantheon Electric had no media presence and no connection to the AI, data-center and grid stories central to the company’s growth strategy.
Where CVM Came In
CVM built a three-tier media strategy that established Pantheon Electric as a power player in each of its key markets. With a domestic copper shortage looming, and energy demand rising, we simultaneously introduced the company, demonstrated its scale and positioned them as the solution for data centers, manufacturers and utilities dealing with an increasingly fragmented supply chain.
Here’s How We Did It
We built Pantheon Electric’s national narrative around inevitability.
We debuted Pantheon as the fast-growing supplier the AI economy’s next bottleneck depends on, positioning it to national business audiences as the domestic backbone their data-center investments need to scale. By building a story around the rate at which the company was scaling, a projected $2 billion in 2026 revenue, we secured a profile in Bloomberg, cementing Pantheon Electric in the media as a heavy hitter in the copper space.
We made Pantheon Electric’s growth story personal to four different regions.
CVM highlighted each region home to a Pantheon plant, demonstrating that those communities now play an outsized role in the electrified economy’s future. We tied each facility to its region’s industrial identity to strike a chord with local audiences. That strategy resulted in coverage in almost every region Pantheon operates in.
We positioned Pantheon Electric as an authority on the AI data center’s demand problem.
CVM put Gregory J. Smith directly in front of reporters across every tier of the campaign, briefing him ahead of national, regional and trade coverage. That same visibility earned him a cover feature and byline in CEO Magazine, positioning him as the industry’s go-to voice on the copper supply chain behind the AI buildout.
Where Pantheon Electric Showed Up
Tier 1/Business Press
AI & Energy Trade Press
Regional Press
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