Case Study
Breaking Heimdall Power Into the U.S. Energy Market
At a Glance
- Client
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Heimdall Power
- Company Type
- Hardware/Device
- Headquarters
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Norway - Campaign Period
-
9Months
The Outcome
- Industries
- Climate Tech
- Use Cases
- Brand Awareness Category Creation US Market Entry
The Value We Created
-
70+
Media Placements Across National & Trade Outlets
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The White House
Earned a Seat on a National Energy Transmission Panel
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“Magic Balls”
Nickname We Coined for their Sensors, Now Shorthand Across U.S. Media
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21 Placements
From the Great River Energy Contract Expansion Alone
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Unknown→Tier 1
From Unfamiliar in the U.S. to Featured Across Top-Tier National Press
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Inbound Leads
Multiple U.S. Utilities Reached Out After Seeing Coverage Take Off
The Challenge
Heimdall Power, a Norway-based energy grid optimization company, had seen success across Europe but was largely unknown to U.S. utilities and media. The company wanted to break into the U.S. market and educate it on how its technology could boost transmission capacity amid an expected 100% rise in electricity demand over the next few years.
But U.S. audiences weren’t familiar with Dynamic Line Ratings (DLR), a monitoring system enabled by Heimdall Power’s sensors, and many utilities were still resistant to optimization tools even as federal regulations pushed them to adopt them. Heimdall needed a way to make a highly technical product understandable, fast.
Where CVM Came In
We started by translating Heimdall’s complex sensor technology into language a general audience could understand, trading jargon for an approachable way to describe what the product actually did. From there, we built credibility in a market that didn’t yet know Heimdall Power existed, using an early customer story to prove the technology worked at scale before the story ever reached national press. As regulation began pushing utilities to rethink their strategies, we positioned Heimdall as a trusted authority on the rules reshaping the industry, rather than another vendor selling into it. And we made sure the company’s growth was visible too, translating funding news and new leadership into further proof Heimdall was built to last in the U.S. market.
Here’s How We Did It
We renamed a hard-to-explain product “Magic Balls” and the media ran with it.
While Heimdall Power’s technology is a game changer for energy companies, it is also extremely complex. To break into the U.S. media landscape, we needed to describe the technology in accessible language the everyday individual would understand. Instead of leading with “Neurons” or technical descriptors of DLR, we introduced Heimdall Power to the media by referring to its main product as “Magic Balls.” The term took off in the media, increasing awareness of Heimdall Power and establishing a foundational understanding of the company’s technology.
We turned a four-sensor pilot into the biggest grid optimization story in the U.S.
We leveraged Heimdall’s initial pilot with Great River Energy into a much larger story, using it as Heimdall Power’s first official entry into the U.S. market and showing how the technology would allow utilities to unlock as much as 40% more energy capacity. That proactive press push validated the benefits of the technology and set the foundation for the next step. When Great River Energy expanded its contract with Heimdall, CVM announced to the media what became the largest grid optimization project in the U.S. to date.
We made Heimdall’s CEO the go-to voice on FERC Order 881.
Awareness wasn’t enough. U.S. utilities needed to trust Heimdall as regulations pushed them to rework their strategies. We positioned CEO Jørgen Festervoll as a reliable expert on FERC Order 881, securing bylines and podcast appearances on how utilities should prepare for the rule. We then launched Heimdall’s own two-week implementation blueprint guide, reinforcing the company as one already solving tomorrow’s problem.
We made Heimdall’s momentum impossible to ignore.
Buzz alone wasn’t proof. We needed to show Heimdall Power was continuously expanding stateside, so we highlighted the company’s Series B funding round and its hire of a U.S. President as clear, concrete examples of that growth. The Series B round alone generated dozens of articles, including an exclusive in Axios. Heimdall followed that quickly with its new U.S. President announcement, adding a fresh wave of coverage and cementing the company’s presence stateside.
Where Heimdall Showed Up
Tier 1/Business Press
Energy & Utility Trade
Niche & Sector Publications
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