Skip to Content

Thought Leadership Case Studies

Thought leadership transforms executives into the voices journalists turn to first. See how CVM builds sustained thought leadership programs that drive media authority and market influence.

Telling America That Colorado Springs Is Open for Business
Nonprofit
Colorado Springs Chamber & EDC logo Colorado Springs Chamber & EDC

Telling America That Colorado Springs Is Open for Business

CVM ran national economic development PR for the Colorado Springs Chamber & Economic Development Corporation, turning a $4 billion Space Force contracting office, Space Symposium and marquee events into an open-for-business story that earned 67 placements, seven tier-1 outlets and 229M+ UVM in 13 months.

Building on a $40M Raise to Lead Agentic Advertising Conversations
Enterprise Software
Fluency logo Fluency

Building on a $40M Raise to Lead Agentic Advertising Conversations

CVM turned Fluency’s $40 million Series A into an ongoing PR program that earned 79 placements and 270 million+ in combined reach. ChatGPT, Perplexity, Gemini and Claude now all use Fluency’s “Agentic” category name.

Cementing GFT as Manufacturers' Go-To Technology Partner
Enterprise Software
GFT Technologies  logo GFT Technologies

Cementing GFT as Manufacturers' Go-To Technology Partner

CVM positioned GFT Technologies as a go-to cloud, data and AI partner for manufacturers, without naming a single client. GFT went from no manufacturing coverage to 60+ placements across 25+ outlets, including Forbes, The Robot Report and Mobile World Live.

Redefining First Insight as Retail’s Predictive Intelligence Platform
SaaS
First Insight logo First Insight

Redefining First Insight as Retail’s Predictive Intelligence Platform

CVM changed how the media describes First Insight, from survey provider to predictive customer intelligence platform. The campaign earned 148 placements in 18 months, including CNN, NBC News and Barron’s, and expanded coverage into CPG and Latin America.

Putting a Cardiac Care Specialist on Healthcare’s National Stage
Enterprise Software
PaceMate logo PaceMate

Putting a Cardiac Care Specialist on Healthcare’s National Stage

CVM turned PaceMate’s leadership transition into a national growth story, taking it from known only to cardiac specialists to recognized across healthcare, medtech and business press with 32 placements in 26 outlets.

Building a Pharma Voice for Human-AI Trial Recruitment
Professional Services
Clinical Trial Media logo Clinical Trial Media

Building a Pharma Voice for Human-AI Trial Recruitment

CVM took Clinical Trial Media from minimal media presence to a recognized voice in human-AI trial recruitment, earning 37+ placements in Forbes, VentureBeat and top life sciences trade press while establishing the CEO as an authority on diversity in clinical research.

Introducing the World's Risk Intelligence to American Newsrooms
Professional Services
Coface logo Coface

Introducing the World's Risk Intelligence to American Newsrooms

In its first-ever U.S. media campaign, Coface earned 50 media placements and 700+ syndications across top-tier business, trade and financial press while establishing its North American Economist as a cited expert on tariffs, trade policy and global risk across agriculture, supply chain, retail and finance verticals.

Launching a $2 Billion U.S. Copper Giant into the Mainstream Market
Manufacturer
Pantheon Electric logo Pantheon Electric

Launching a $2 Billion U.S. Copper Giant into the Mainstream Market

CVM introduced Pantheon Electric, a newly merged, $2 billion copper infrastructure manufacturer, to U.S. audiences. The campaign reached more than 27 million people with placements in national, trade and local media, including an exclusive feature in Bloomberg.

Turning the Platform Behind Billionaire Fortunes Into a Global Brand
Enterprise Software
Eton Solutions logo Eton Solutions

Turning the Platform Behind Billionaire Fortunes Into a Global Brand

CVM took Eton Solutions from invisible to industry-recognized, securing 100+ placements in Forbes, Axios and Business Insider across 12+ countries and building the media presence behind its $58M Series C and first direct-to-consumer product launch.

Breaking Heimdall Power Into the U.S. Energy Market
Hardware/Device
Heimdall Power logo Heimdall Power

Breaking Heimdall Power Into the U.S. Energy Market

CVM introduced Heimdall Power to the U.S. energy market and made them synonymous with energy innovation, garnering 71 media placements across outlets like The Economist, Forbes, and CBS News, a White House panel invitation, and inbound interest from U.S. utilities.

Making Bluecore Synonymous with AI in Retail
Enterprise Software
Bluecore logo Bluecore

Making Bluecore Synonymous with AI in Retail

CVM built Bluecore’s AI narrative alongside its launch of AI shopping agent alby. The company had long been using AI within its core retail technology platform, but now it’s recognized voice in agentic commerce and the AI shopping agent category.

Building a Cybersecurity Authority from Scratch
Professional Services
Sherweb logo Sherweb

Building a Cybersecurity Authority from Scratch

CVM transformed Sherweb from a cloud distribution company with no cybersecurity media presence into a recognized voice in MSP cybersecurity, and establishing the original “Security Tech Stack” concept in the media.