Case Study
Expanding Payroll Integrations’ Impact Beyond Benefit Automation With $20M Raise
At a Glance
- Client
-
Payroll Integrations
- Company Type
- Enterprise Software / SaaS
- Headquarters
-
USA - Campaign Period
-
2Months
The Outcome
- Industries
- Fintech Workplace Tech
- Use Cases
- Brand Awareness Funding
The Value We Created
-
25+
pieces of media coverage across key national, local and trade publications
-
100%
new publications reached
-
#1
target publication reached
The Challenge
Payroll Integrations purposely built its platform to eliminate the manual headaches of managing payroll and benefits. With a $20M Series A funding round to announce, the company needed to showcase its broader business impact and elevate its story beyond an integration solution, but as a company reshaping the employee benefits experience.
Where CVM Came In
We shifted the conversation from how Payroll Integrations’ technology freed up HR teams to how they could use that extra time to expand benefit programs and educate employees on their offerings. This turned the company’s Series A funding into a larger story about its meaningful impact on employee financial wellness.
Here’s How We Did It
We introduced Payroll Integrations as more than HR technology.
We positioned the company not only as a technology innovator, but also as a leader in financial wellness. While Payroll Integrations was already recognized among leading payroll and benefits providers using its platform, the Series A funding round presented an opportunity to reach broader tech and business audiences.
Payroll Integrations
We broke into larger financial wellness conversations.
Funding headlines and interviews shifted focus to Payroll Integrations’ influence on employers in improving financial wellness. This coverage laid the groundwork for the company’s future Employee Financial Wellness Report (see how we did it here) and established its position as a thought leader in the benefits space.
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Raising a Round? Make It a Market Moment.
We turn funding announcements into credibility-building campaigns that reach your target industries on day one.