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Content Development Case Studies

Great PR starts with great content. See how CVM develops bylines, data and research reports, and thought leadership assets that drive media and AI visibility, and establish executive authority.

Cementing GFT as Manufacturers' Go-To Technology Partner
Enterprise Software
GFT Technologies  logo GFT Technologies

Cementing GFT as Manufacturers' Go-To Technology Partner

CVM positioned GFT Technologies as a go-to cloud, data and AI partner for manufacturers, without naming a single client. GFT went from no manufacturing coverage to 60+ placements across 25+ outlets, including Forbes, The Robot Report and Mobile World Live.

Redefining First Insight as Retail’s Predictive Intelligence Platform
SaaS
First Insight logo First Insight

Redefining First Insight as Retail’s Predictive Intelligence Platform

CVM changed how the media describes First Insight, from survey provider to predictive customer intelligence platform. The campaign earned 148 placements in 18 months, including CNN, NBC News and Barron’s, and expanded coverage into CPG and Latin America.

Putting a Cardiac Care Specialist on Healthcare’s National Stage
Enterprise Software
PaceMate logo PaceMate

Putting a Cardiac Care Specialist on Healthcare’s National Stage

CVM turned PaceMate’s leadership transition into a national growth story, taking it from known only to cardiac specialists to recognized across healthcare, medtech and business press with 32 placements in 26 outlets.

Building a Pharma Voice for Human-AI Trial Recruitment
Professional Services
Clinical Trial Media logo Clinical Trial Media

Building a Pharma Voice for Human-AI Trial Recruitment

CVM took Clinical Trial Media from minimal media presence to a recognized voice in human-AI trial recruitment, earning 37+ placements in Forbes, VentureBeat and top life sciences trade press while establishing the CEO as an authority on diversity in clinical research.

Introducing the World's Risk Intelligence to American Newsrooms
Professional Services
Coface logo Coface

Introducing the World's Risk Intelligence to American Newsrooms

In its first-ever U.S. media campaign, Coface earned 50 media placements and 700+ syndications across top-tier business, trade and financial press while establishing its North American Economist as a cited expert on tariffs, trade policy and global risk across agriculture, supply chain, retail and finance verticals.

Expanding Payroll Integrations’ Impact Beyond Benefit Automation With $20M Raise
Enterprise Software
Payroll Integrations logo Payroll Integrations

Expanding Payroll Integrations’ Impact Beyond Benefit Automation With $20M Raise

CVM turned Payroll Integrations' $20M Series A into a launchpad for broader financial wellness authority, securing 25+ media placements, reaching 100% new publications and landing the company's number one target outlet in a single funding cycle.

From Niche Technology to Employer Necessity
Enterprise Software
Payroll Integrations logo Payroll Integrations

From Niche Technology to Employer Necessity

CVM took a payroll connectivity company solving a decades-old HR problem behind the scenes and positioned it as a leader in the employee financial wellness conversation.

Challenging Established Market Creators
Consumer
Meatless Farm logo Meatless Farm

Challenging Established Market Creators

CVM introduced UK plant-based brand Meatless Farm to the U.S. market, positioning it as a family-friendly, globally trusted brand and creating enough competition to impact Beyond Meat’s stock price.