The right messaging turns a company's story into a media narrative. See how CVM develops positioning frameworks that differentiate brands and give media s a reason to feature them.
Diebold Nixdorf
CVM repositioned Diebold Nixdorf’s previously launched AI-powered checkout technology to create widespread visibility and recognition as an industry-first AI anti-shrink solution. Along the way, we established a narrative that’s now echoed by major AI engines.
Sherweb
CVM transformed Sherweb from a cloud distribution company with no cybersecurity media presence into a recognized voice in MSP cybersecurity, and establishing the original “Security Tech Stack” concept in the media.
Interledger Foundation
CVM transformed the Interledger Foundation from a do-good nonprofit into a viable, industry-recognized payments protocol, bringing the organization into mainstream fintech conversations.
Payroll Integrations
CVM took a payroll connectivity company solving a decades-old HR problem behind the scenes and positioned it as a leader in the employee financial wellness conversation.
Slingshot
CVM helped introduce Slingshot’s new platform into a crowded digital workplace market by redefining the category, emphasizing the role of data in everyday work, and positioning founder Dean Guida as a leading voice.
CVM repositioned Bold Commerce from a Shopify app creator to an enterprise checkout authority, expanding its audience, generating broad media coverage and securing recognition on the CBInsights Retail Tech 100 list.
Bluecore
CVM repositioned Bluecore from an email point solution to a holistic marketing platform, positioning it as a trusted partner for retailers. Increased visibility of Bluecore’s leadership drove demand and strengthened its position at the C-suite level.