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Messaging & Positioning Case Studies

The right messaging turns a company's story into a media narrative. See how CVM develops positioning frameworks that differentiate brands and give media s a reason to feature them.

Turning the Platform Behind Billionaire Fortunes Into a Global Brand
Enterprise Software
Eton Solutions logo Eton Solutions

Turning the Platform Behind Billionaire Fortunes Into a Global Brand

CVM took Eton Solutions from invisible to industry-recognized, securing 100+ placements in Forbes, Axios and Business Insider across 12+ countries and building the media presence behind its $58M Series C and first direct-to-consumer product launch.

Establishing a Canadian Fintech as North America’s Embedded Finance Authority
SaaS
Zūm Rails logo Zūm Rails

Establishing a Canadian Fintech as North America’s Embedded Finance Authority

CVM established Zūm Rails as a recognized authority in embedded finance, securing 130+ media placements in outlets like TechCrunch, Fortune and Axios and building the media presence behind its Series A raise, major partnerships and U.S. market expansion.

Relaunching AI-Powered Checkout to the Retail World’s Biggest Stage
Enterprise Software
Diebold Nixdorf logo Diebold Nixdorf

Relaunching AI-Powered Checkout to the Retail World’s Biggest Stage

CVM repositioned Diebold Nixdorf’s previously launched AI-powered checkout technology to create widespread visibility and recognition as an industry-first AI anti-shrink solution. Along the way, we established a narrative that’s now echoed by major AI engines.

Building a Cybersecurity Authority from Scratch
Professional Services
Sherweb logo Sherweb

Building a Cybersecurity Authority from Scratch

CVM transformed Sherweb from a cloud distribution company with no cybersecurity media presence into a recognized voice in MSP cybersecurity, and establishing the original “Security Tech Stack” concept in the media.

Translating a Non-profit's Vision Into Global Fintech Impact
Nonprofit
Interledger Foundation logo Interledger Foundation

Translating a Non-profit's Vision Into Global Fintech Impact

CVM transformed the Interledger Foundation from a do-good nonprofit into a viable, industry-recognized payments protocol, bringing the organization into mainstream fintech conversations.

Rewriting Business Insurance with Embroker’s $28M Series B
Marketplace/Platform
Embroker logo Embroker

Rewriting Business Insurance with Embroker’s $28M Series B

CVM used Embroker's $28M Series B to reposition the company beyond insurtech, securing 20+ media placements including 5 tier-1 business stories and its number one target publication.

Making A Bold Statement with Bold Commerce’s $27M Raise
Enterprise Software
Bold Commerce logo Bold Commerce

Making A Bold Statement with Bold Commerce’s $27M Raise

CVM used Bold Commerce's $27M raise to introduce its "anywhere commerce" vision, generating 10x the coverage of its Series A and 7 CEO interviews.

Driving U.S. Visibility for Eton Solutions With a $58M Series C
Enterprise Software
Eton Solutions logo Eton Solutions

Driving U.S. Visibility for Eton Solutions With a $58M Series C

CVM repositioned Eton Solutions' $58M Series C as a U.S. expansion story, establishing the company as the top technology partner for wealth management.

Expanding Payroll Integrations’ Impact Beyond Benefit Automation With $20M Raise
Enterprise Software
Payroll Integrations logo Payroll Integrations

Expanding Payroll Integrations’ Impact Beyond Benefit Automation With $20M Raise

CVM turned Payroll Integrations' $20M Series A into a launchpad for broader financial wellness authority, securing 25+ media placements, reaching 100% new publications and landing the company's number one target outlet in a single funding cycle.

From Niche Technology to Employer Necessity
Enterprise Software
Payroll Integrations logo Payroll Integrations

From Niche Technology to Employer Necessity

CVM took a payroll connectivity company solving a decades-old HR problem behind the scenes and positioned it as a leader in the employee financial wellness conversation.

Standing Out in a Saturated Market
SaaS
Slingshot logo Slingshot

Standing Out in a Saturated Market

CVM helped introduce Slingshot’s new platform into a crowded digital workplace market by redefining the category, emphasizing the role of data in everyday work, and positioning founder Dean Guida as a leading voice.

Delivering a Bold PR Campaign
Retail Tech & Ecommerce
Bold Commerce logo Bold Commerce

Delivering a Bold PR Campaign

CVM repositioned Bold Commerce from a Shopify app creator to an enterprise checkout authority, expanding its audience, generating broad media coverage and securing recognition on the CBInsights Retail Tech 100 list.