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Messaging & Positioning Case Studies

The right messaging turns a company's story into a media narrative. See how CVM develops positioning frameworks that differentiate brands and give media s a reason to feature them.

Building a Cybersecurity Authority from Scratch
Cloud & IT Services
Sherweb

Building a Cybersecurity Authority from Scratch

CVM transformed Sherweb from a cloud distribution company with no cybersecurity media presence into a recognized voice in MSP cybersecurity, and establishing the original “Security Tech Stack” concept in the media.

Translating a Non-profit's Vision Into Global Fintech Impact
Fintech
Interledger Foundation

Translating a Non-profit's Vision Into Global Fintech Impact

CVM transformed Interledger Foundation into a viable, industry-recognized payments protocol.

From Niche Technology to Employer Necessity
Fintech
Payroll Integrations

From Niche Technology to Employer Necessity

CVM turned a quiet innovator into a financial wellness leader.

Standing Out in a Saturated Market
Workplace Tech
Slingshot

Standing Out in a Saturated Market

CVM introduced the platform to the market and differentiated it from existing workplace solutions.

Delivering a Bold PR Campaign
Ecommerce & Retail Tech
Bold Commerce

Delivering a Bold PR Campaign

When Bold Commerce evolved its offering, CVM transformed how the media covered it and the industry viewed it.

Transforming a Vendor into a Visionary
Ecommerce & Retail Tech
Bluecore

Transforming a Vendor into a Visionary

When Bluecore’s technology began evolving, it needed the media’s perception of it to evolve, too.