Case Study

From Developer Tool To C Suite Growth Weapon

Transforming the Media’s Perception of Bitrise

The Value We Created

1,240%

Increase in U.S. media coverage
20+

C-Suite thought leadership articles, interviews and podcasts in publications
75+

Pieces of company coverage in 2 years

As Seen In:

Bitrise Press Hits Collage including Forbes, Grit Daily, The Paypers, The Green Sheet, Built In and Global Fintech Series

Channel V Media has really helped us grow and build our capabilities — their team understands our business, and they’re making plans to help us further our goals as a company via our PR. Channel V Media has been a strategic partner since day one — I’ve never experienced this degree of partnership before.

Rik Haandrikman, VP of Growth
Bitrise

The Challenge

Bitrise is a household name for mobile developers, working with teams at some of the world’s biggest mobile organizations as well as with over 6,000 developers. Although the company had a large presence in the mobile devops community, their name was virtually unknown to the broader business industry.

With the mobile environment rapidly evolving, Bitrise needed to transform from mobile organizations’ best kept secret to a platform sought-after by business executives.

Where CVM Came In

Bitrise brought in CVM to position it as more than a tool for the mobile industry. Our work has grown Bitrise’s presence across industries, and solidified them as a leader in the mobile landscape.

Here’s How We Did It

To get attention from a broader audience we needed to make Bitrise less technical and more accessible.

Before CVM began working with Bitrise, there was minimal awareness of the Mobile DevOps company among broader business audiences. While they were well known as a great tool to use in the developer community, there was a lack of context around how this could drive larger business impact.

Within only a few months, we transformed Bitrise from an unknown name to a mobile authority in the media.

We worked with Bitrise to map out how PR could directly influence its business goals. We then reverse-engineered these goals into a series of stories and narratives we would need to put into the market to drive executive awareness of Bitrise.

We aligned Bitrise with the world’s leading mobile companies.

With mobile revenue having the potential to account for almost 75% of business’s overall business revenue, Bitrise needed to take credit for the role it plays in automating the processes and challenges that end up costing companies hundreds of thousands – to millions- of dollars.

We’ve leveraged Bitrise’s work with leading companies in the media.

We showcased Bitrise’s work with companies like Affirm and N26 to make a direct connection between how their platform and mobile in general, has a significant impact on revenue in the cutthroat payments and digital banking space.

Bitrise Press Hits Collage including Forbes, The Green Sheet, Business 2 Community, Built In and DevOps.com

We positioned Bitrise at the forefront of the mobile market.

Bitrise works with the biggest mobile organizations around the world, enabling them to automate the most labor-intensive and time-consuming challenges in the Mobile DevOps process — often solving industry problems before they become widespread.

We used this foresight and industry knowledge to position Bitrise as a company shaping the future of mobile.

Six Bitrise Employees at a Convention Booth

We showed the world Bitrise can predict mobile industry shifts before they happen.

We’ve showcased Bitrise’s industry-first solutions for major mobile challenges through multiple defining product launches and their acquisition.

We’ve established Bitrise’s leadership as authorities on how mobile operations directly impact bottom line business revenue.

Bitrise’s top executives are now on the front lines of the mobile conversation.

We highlighted Bitrise’s rapid growth.

In order to appeal to market leaders we needed to make it clear that Bitrise itself was a market leader. We capitalized on the company’s funding round, expansion into Japan, and acquisition of Flare.
Build to demonstrate to the media Bitrise’s rapid expansion and value in the mobile industry.

Channel V Media acts more like an extension of our own team than an external agency. Their team keeps tabs on every open project and their objective on a Google Sheet, reporting to us on our weekly calls on progress and next steps. Communication between us is constant via Zoom calls and our Slack channel.