34 Press Release Examples by Type (Free Templates)

Press releases are a tool public relations professionals often use to attract media interest, which is why we recommend studying different types of press releases that have garnered media attention from major news outlets and leading trade publications to identify best practices and avoid costly mistakes.

Our collection of press release examples includes 34 distinct types of press releases that showcase the most common news items companies announce to the media. These examples serve as a practical guide for crafting well-structured press releases that capture attention and convey important information effectively.

Unlike roundups of other companies’ announcements, every example below comes from Channel V Media’s own client campaigns, so for each press release type, you’ll see not just the format, but the actual media coverage it earned, from outlets like TechCrunch, Forbes, Quartz, Bloomberg and American Banker.

What is a press release?

A press release is a business communications tool to communicate key messages to the media and key stakeholders. Effective press release development includes writing newsworthy releases and distributing them to the media. 

Press Releases are one component of a strategic PR campaign, typically accompanied by other tactics including media relations, thought leadership, social media strategy and content marketing efforts.

Press releases are typically among the first tactics businesses use to tell their story to the media and the wider market. It’s important to remember that press releases aren’t just a tool to attract media attention but a strategic tactic that helps solidify key messages and put them in front of relevant stakeholders, including shareholders, customers, prospects and more.

Best Press Release Examples

The first step in writing an effective press release is understanding the press release format. This will help you understand what baseline information you need in order to write a press release that attracts media attention. 

There are many different types of press releases but when combined with a variety of PR tools, they can help your company achieve strategic business goals. 

Here is a toolkit with examples of press releases for different press release types based on CVM’s work for our clients. This toolkit provides an overview of the press release type, an example so you can see the press release format, and the results generated by attracting media attention. 

Prefer to start from a blank framework? Copy our free press release template below, or download the full set of 34 Word templates here.

Download our Press Release Templates

Major Press Release types include the following:

• Case Study Press Release
• New Client Announcement Press Release
• Funding Announcement Press Release
• Press Release For Event
• New Hire Press Release
• New Product Press Release
• Partnership Press Release
• Name Change Press Release
• Award Press Release
• Research Press Release Example
• Financial Press Release Example
• Campaign Announcement Press Release
• Example of a Press Release For a Book
• Acquisition Press Release Example
• Merger Press Release
• CEO Announcement Press Release
• Business Expansion Press Release Example
• Announcement Press Release
• Healthcare Press Release 
• Digital Press Release 
• Conference Press Release 
• Board of Directors Press Release
• AP Style Press Release
• Embargo Press Release
• Boilerplate in Press Release
• Press Release Quote
• Tech Press Release
• Patent Press Release
• Non Profit Press Release
• Charity Press Release
• SEO Release Example
• Real Estate Press Release
• Press Statement Example
• Media Advisory Example
• Press Release Template

Case Study Press Release Example

This press release type announces the results that your company generates for clients. The goal is to communicate the impact of your products and services on your customer’s business.

Full Press Release: Heimdall Power and Meteomatics Team Up to Increase Power Grid Capacity by 30%

In this press release, the technology company Heimdall Power demonstrates how Meteomatics’ data is helping the company achieve its goal of accelerating the energy transition through power grid optimization. It includes data points that illustrate their work’s impact on the business, demonstrating to prospects what they can achieve with Meteomatics. 

The press release received positive media attention from key trade publications, including Electrek and Interesting Engineering, two key trade publications read by Meteomatics prospects. 

Case study press releases work for consumer-facing projects too. In this release, The Look Company Transforms Vancouver’s Science World into the FIFA World Cup 2026™ Official Match Ball, visual engagement company The Look Company announces its transformation of a Vancouver landmark into the tournament’s official match ball. The release turns a client project into a city-scale story, anchoring it to the World Cup moment, naming the materials and engineering behind the build, and giving local and design media a striking visual to cover.

The release became one of the most-covered projects in the company’s history, earning stories in Dezeen, Global News (with syndication to MSN Canada and Yahoo News Canada), CTV News, and BizBash, along with printing and textile trade publications.

New Client Announcement Press Release Example

A new client announcement press release aligns your brand with a new account win. The idea is to communicate which customers are trusting your company to help them achieve key strategic business objectives. 

Full Press Release: L’Oréal Enters Strategic Partnership With Climate Tech Company BreezoMeter to Uncover Insights Around Exposome and Skin

In this press release example, BreezoMeter and L’Oréal announce their multi-year partnership.

As a Business-to-consumer brand, L’Oréal communicates how BreezoMeter will help the company achieve internal goals as well as what it means for their end customer. 

BreezoMeter also aligns their brand with a globally recognized, multinational enterprise, demonstrating to investors and prospects the types of customers that the company can support.

The press release received widespread media attention from publications including Beauty Matter and Women’s Wear Daily.

Funding Announcement Press Release Example

Funding press releases tell the audience about new investments in a private company. It reveals who invested in the company, why they invested as well as the company’s future growth and innovation roadmap.

Full Press Release: Payroll Integrations Raises $20M to Advance Employees’ Financial Wellness

An excellent funding press release example is from Payroll Integrations, a technology company. The press release centers around the company’s latest fundraising round while highlighting current partners and customers, aligning the company with brands that may be familiar to a larger audience.

This press release sample effectively demonstrates the company’s strong market positioning to current customers, prospects and potential future investors. 

Payroll Integrations’ press release gained media attention from TechCrunch, a key technology publication as well as over 25 additional trade and local publications. 

Press Release Example For Event

Event press releases communicate key information about your event to the media as well as attendees and prospective attendees. It includes details about the event’s theme, location, agenda, timing as well as target audience.

Full Press Release: Bluecore to Host More Than 300 Retailers at Its Fifth Annual Bluecore Summit

In this example press release, Bluecore, a retail technology company,  announces its upcoming summit, the theme and the agenda.

The company also highlights the number of retailers that will be attending including several names to attract additional attendees. This lets journalists know which brands they can interact with at the event if they attend.

The press release sparked media attention to attend the event from Retail TouchPoints and Digital Marketing News, who both also wrote pieces following the event. BlueCore also saw an uptick in registered retailers.

SEO Release Example

Do press releases work for SEO? Yes, but not the way most people think. Wire services mark their links as nofollow, so a press release rarely passes link equity directly. The real SEO value comes from what a well-built release triggers: journalists at authoritative publications link to your site, your brand is associated with high-value topics, and AI engines like ChatGPT and Gemini draw on press coverage when describing your company. (This is why we treat AI visibility as an extension of press release strategy.)

An SEO news release, then, is one engineered to earn those outcomes. Here’s what that looks like in practice using press release keywords:

Full Press Release: 1 in 5 Depressed Americans Are Self-Medicating With Screens, Cannabis, Weight-Loss Drugs & More, New Report Finds

In this press release from precision psychiatry company NeuroKaire, every element is built to be linked to, not just read. The release announces a named, linkable asset — “The Self-Medication Generation” report, hosted on a dedicated landing page — so every journalist who cites a finding has a destination to link to. The links in the release use keyword-aligned anchor text and UTM tracking, so NeuroKaire can measure exactly which coverage drives traffic. And the findings themselves are packaged as liftable, comparison-rich stats (“1 in 5 depressed Americans,” “67% more likely”) — the format most likely to be quoted with attribution, which is where the real backlinks come from.

The approach worked: the release earned coverage in VICE, Forbes and Fitt Insider, along with a dozen additional consumer, trade and international outlets. Each story cited the named report, generating exactly the authoritative links and brand-topic associations an SEO press release is designed to earn.

How to optimize a press release for SEO: give journalists something linkable (a named report, tool or landing page), use descriptive anchor text on 2–3 links maximum, package findings as quotable stats and put the target topic in the headline. 

New Hire Press Release Example

A press release brings attention to a new hire’s expertise and future goals in their new leadership position.

The piece informs all relevant stakeholders in your company’s ecosystem about how the change will impact current operations and future roadmap.

Full Press Release: Sopra Banking Software Names Tobias Unger as New Chief Operating Officer

This press release example, Sopra Banking Software announces the appointment of the company’s new Chief Operating Officer, Tobias Unger. 

The first several sentences of the press release include a description of Unger’s new role as well as why his industry expertise and background uniquely position him to lead the company. 

Several industry trade publications ran stories about this news including Fintech Finance News and Fintech Inshorts.

New Product & Product Launch Press Release Examples

Launching a new product is exciting! This press release should communicate your vision for the product, how it interacts with existing offerings, and how it fits into the company’s long-term vision.

Full Press Release: Clinical Trial Media Launches New Portal to Connect More People With Drug Trials

The health tech company Clinical Trial Media issued this press release to announce the launch of its new patient portal.

The press release headline leads with the benefit for the end user (medical patients) and dives into the launch’s direct benefit for clients in the subheading (companies developing new drugs). Here, the company leads with the general public’s benefit to increase media attention.

This example press release led to coverage in Outsourcing Pharma and additional thought leadership opportunities.

Product launch press releases work differently for consumer brands because the audience isn’t just journalists, it’s the community itself. Here’s an example from Opera:

Full Press Release:  Opera GX Gaming Browser Lands on Linux After Community Demand

In this product launch press release, Opera [NASDAQ: OPRA] announces its gaming browser’s arrival on Linux and the headline leads with why now: “After Community Demand.” Rather than opening with features, the release frames the launch as a response to years of user requests, then aligns the product with the audience’s values (Linux’s privacy-first culture, GDPR compliance, an independently audited zero-log VPN).

The launch announcement earned same-day coverage across the gaming and Linux press, including ZDNet, PC Gamer and TechPowerUp, among more than a dozen outlets.

When writing a new product announcement, the lesson from both examples is the same: lead with who the launch serves and why it matters now then the feature list supports the story.

Partnership Press Release Example

A new partnership press release communicates the details of two companies working together. It informs your stakeholders about the partnership, what it means for customers and its role in the organization’s growth plans.

Full Press Release: Bold Commerce Integrates PayPal Bringing Payments and Commerce Together

In this sample press release, Bold Commerce announces its work with PayPal, a publicly listed company in the S&P 500. The release highlights “the collaboration sets the stage for the largest global cross-merchant network effect for e-commerce”, which demonstrates how the partnership can disrupt the entire industry.

It also clearly explains what Bold Commerce does and the customers it serves, educating readers about the company.

Various media outlets, including the financial services trade publications American Banker and  PYMNTS covered the partnership.

Name Change Press Release Example

A company’s name defines its public image. Name changes can significantly impact your brand’s recognition, so it is essential to educate the market about the name change and why it is happening.

Full Press Release: Alpha Announces Company Name Change to Feedback Loop

When Alpha changed its name to Feedback Loop, it needed to communicate the change in a way that would cause the least possible damage to its brand recognition, and this press release achieves that goal.

The example press release leads with a short, to-the-point headline that clearly states the name change, with no extraneous language.

The new name accurately described what the company did, increasing overall brand awareness and the association between the company’s name and what it helps clients achieve. With this increased brand awareness, the company was subsequently acquired in under two years. 

Award Press Release Example

Award wins are remarkable achievements that communicate third-party validation of your company’s initiatives and work in a particular area.

Full Press Release: Channel V Media Named B2B Campaign Award Winner in Ragan’s 2023 PR Daily Awards

The example press release includes an overview of CVM’s work with Breezomerter to bring an international brand into the U.S. market. 

The press release resulted in a significant uptick in inbound leads from Climate Tech companies for CVM.

Research Press Release Example 

Research and report press releases demonstrate your company is on the cutting edge of emerging trends in its field. The goal is for journalists to include relevant statistics in their coverage.

Full Press Release: Seventy-Five Percent of Banks Aren’t Ready for Open Banking; AI Could Fill The Gaps

This press release from Sopra Banking Software, a fintech company, highlights key findings and takeaways from its yearly benchmark report, details the methods, and provides a link to view the full report. The section on key takeaways provide quick points for publications to share.

This sample press release was covered by over fifteen different publications including Quartz and The Banker.

Financial Press Release Example

Fiscal news press releases are a core aspect of any public company’s communications strategy. They provide shareholders with a top-line overview of fiscal performance over a designated period. 

Full Press Release: GFT Group with a solid start in a challenging environment

This press release example from GFT highlights the company’s success regardless of hard external factors.

Positioning the success this way conveys that the company defied the odds over the past quarter to achieve growth, thus instilling confidence in investors that the company is doing well financially and will continue to do well, even when facing external challenges. 

Relevant market data feeds and financial publications that reach shareholders covered GFT’s earnings press release.

Campaign Announcement Press Release Example

Marketing and Ad campaign press releases announce your new campaign, its purpose, and its message.

This type of press release helps your company educate the media and the public about a new campaign so they understand key messages.

Full Press Release: Shapermint Teams up With Denise Bidot, Carmen Carrera and Others to Change the Perception of Shapewear in New Nationwide Campaign

In this press release example, Shapermint details the different assets released as part of the campaign, the tactics they use to deploy the campaign, its timeline, the role of other partners in creating the campaign, and more.

The press release attracted media attention and coverage in The Drum, and the  Shorty Awards recognized the campaign.

Example of a Press Release For a Book

Book launches are a large achievement for the author and their publisher. 

A book press release announces the launch of a new book, including the topic of the book and a little bit about the author to provide some additional context.

Full Press Release: Behavioral Finance Expert Publishes Guide for Independent Women

In this press release example, the author announces the publication of her new book including what influenced her to write the book and the target audience.  

This sample press release resulted in widespread attention, culminating in the book’s recognition as a #1 bestseller on Amazon.

Acquisition Press Release Example

Acquisition press releases announce that your company is acquiring another company and the role of the transaction in the company’s larger strategy. 

There are different requirements for public and private companies as they announce an acquisition and the different timelines to make the news public. 

For private companies, here is an example acquisition press release:

Full Press Release: DISQO Acquires Feedback Loop To Empower Any Organization to Test and Measure Every Customer Experience

In this press release, DISQO announces its acquisition of Feedback Loop. In the second sentence of the press release, the company clearly describes how this inorganic growth will help the company achieve its mission for customers. 

With this acquisition press release, the news was covered by key publications including Business Insider and Research Live.

In another acquisition announcement press release example, The Look Company Acquires OAI + Rainier to Scale Visual Branding Production for Major Sporting Events & Retailers in North America, the acquirer leads with the why: scaling production capacity for named market opportunities. The release localizes the story for each market it touches — earning coverage from the Tampa Bay Business Journal, Puget Sound Business Journal and Sports Business Journal.

Announcing companies combining as equals — or the completion of an integration? See our merger press release example.

Merger Press Release Example

While an acquisition press release announces one company buying another, a merger press release tells the story of companies combining.

The mistake most merged companies make is announcing the mechanics (entities combined, leadership named, integration finished). But the news isn’t that the merger closed, it’s what the combined company is now positioned to do that none of its parts could do alone.

Full Press Release: Pantheon Electric Becomes the Largest Independent U.S. Maker of the Copper Conductive Infrastructure Powering AI Data Centers, the Grid and American Manufacturing

In this press release example, Pantheon Electric announces the completion of the integration of four manufacturers into a single 21-plant platform, but the headline doesn’t lead with the merger mechanics. It leads with the fact that the merger created the largest independent U.S. maker of the copper components powering AI data centers, the grid and American manufacturing.

By anchoring the merger to copper scarcity and the AI buildout, the release turns a corporate integration into a story relevant to technology, energy and manufacturing reporters at once.

With this approach, the press release helped secure a feature in Bloomberg, trade coverage in Energy Tech, and local coverage.

CEO Announcement Press Release Example

Leadership is key to a company’s success so, when a new CEO is appointed, this type of press release can help tell the story of why the new CEO was appointed and their future vision.

Full Press Release: Digiday Media Names David Amrani CEO As It Positions Its Global Brands for Continued Growth

In this press release from Digiday Media, the company announces its new CEO and why his unique credentials perfectly position him for the role. The release also discusses his future plans for the brand. 

The press release was covered by media including Axios and  talking biz news.

Here’s another CEO announcement press release example combined with a market-entry milestone: The Look Company Deepens Its Investment in the American Market with Hiring of First U.S. CEO. Rather than framing the news as a personnel change, the headline frames the hire as evidence of the company’s U.S. commitment,  turning an appointment into a growth story. The release earned repeat coverage from the Puget Sound Business Journal, Sports Business Journal and industry trades.

Business Expansion Press Release Example

Grand openings are exciting, marking your company’s new chapter of expansion. A press release sharing the details informs stakeholders of the new opening and its role in the company’s future direction.

Full Press Release: Sopra Banking Software Expands Presence in Africa with New Office in Douala

This press release example from Sopra Banking Software announces the company’s new office in Africa. The announcement not only describes the new office opening, but also how the expansion is helping Sopra Banking Software achieve its goals.

The press release was covered by fintech media publications including IBS Intelligence.

Announcement Press Release Example

Sometimes your company has news to announce that does not fall into a traditional press release ‘bucket’, and that’s okay. 

A company news press release allows your company to announce significant milestones and gain media attention.

Full Press Release: Infragistics Launches $50M Innovation Fund and Lab to Fuel Experimentation for New Market Expansion

This is a press release from Infragistics, a software company, announcing a new wing of the company aimed at innovation. It includes a photo of the headquarters where the new wing will open to provide journalists with a visual component. 

Several local media outlets wrote about the story, including NJBiz and the news also received national recognition in Forbes.

Healthcare Press Release Example

For Healthcare companies, a press release is a great way to gain attention about milestones, key company developments and more.

Full Press Release: Clinical Trial Media Tops Over 1,000 Participants Enrolled in Alzheimer’s Disease Studies Across 400 Trial Sites

Clinical Trial Media strategically uses statistics in the headline and first paragraph of the press release to quantify the company’s recent success. These statistics help the audience better understand the true impact of the company’s work in their area of expertise. 

The press release resulted in several media interactions with publications including Clinical Research News. 

Digital Press Release Example

Digital press releases are a great option if the target audience you are trying to reach spends most of their time online. These press releases are only distributed to digital publications, not print.

Full Press Release: Channel V Media Expands Content Marketing Division; Names Gabriella Bock Director of Content

In this press release example, we chose to distribute our press release via digital channels. Since the press release is geared towards announcing the expansion of the company’s content marketing division, with a focus on digital services including video and podcasting, it makes sense to distribute the press release to digital press.

The press release was covered by key public relations trade publications including O’Dwyer’s PR News and AdWeek.

Conference Press Release Example

Press Releases are a great way to generate buzz around activity at a conference.

Full Press Release: Diebold Nixdorf Sets Out to Combat Shrink in Retail with New AI-powered Offering

In this press release example, retail technology company Diebold Nixdrof announces the roll out of a new product that was initially launched at a key retail industry conference (NRF). 

The press release aligns the company with their activity at the conference to attract the attention of those that might have already seen the new capabilities, as well as people who did not attend the conference.

The press release was covered by key retail trade media including Retail Insight Network and Retail Week.

Board of Directors Press Release Example

A press release highlights a new hire’s expertise and future goals in their new leadership role.

The piece informs all relevant stakeholders in your company’s ecosystem about how the change will impact current operations and future roadmap.

It’s worth distinguishing between the external new-hire press release and an internal new-employee announcement, since both often need to be drafted for the same hire. A new hire press release is a media-facing document written for journalists, trade publications, and industry observers. It frames the appointment as news by connecting the executive’s background to the company’s strategic direction.

A new employee announcement (sometimes called a new hire announcement internally) serves a different purpose: it’s a company-wide communication that introduces the new team member to colleagues, typically including their role, start date, a brief bio, and a note from a manager or leader. Both can be drafted simultaneously, but they require different tones, different details, and separate distribution — one goes to reporters, the other goes to your Slack or email.

Full Press Release: Shivani Tejuja Joins Bluecore Board of Directors

In this press release example, the company highlights the new appointment’s unique expertise and how it aligns with the company’s brand and mission. The press release also highlights the role that the new appointment will play on the existing team.

This press release saw pickup in media including Sales Tech Series.

AP Style Press Release Example

AP style is the default style of most journalism and major news outlets so all press releases, regardless of industry, topic and more should follow AP style. 

Full Press Release: Bitrise Integrates with AWS to Provide Enterprises With Previously Inaccessible Mobile App Development Capabilities

In this press release example from Bitrise, you can see the press release includes key aspects of AP style such as a location and dateline to start the press release. You can learn more about the rules of AP style in the AP Stylebook.

The press release gained media attention from media including Devops.com.

Embargo Press Release Example

An embargoed press release (or embargoed news release) allows a company to pitch media key company news before it is publicly announced. It allows the company to schedule media interviews and answer any reporter questions before the news goes live.

A press embargo is a mutual agreement between your company and a reporter: the journalist receives the full news embargo package in advance in exchange for holding publication until a specified date and time. To eliminate any ambiguity, place the embargo date prominently above the headline in bold — formatted as “EMBARGOED UNTIL [Day, Month Date, Year] at [Time] [Timezone]” — and repeat it in the subject line of every pitch email so journalists can flag it the moment it arrives.

Embargoes apply across all asset types, including video: any broadcast b-roll, produced video, or visual packages shared with television producers or digital video teams under a video embargo should carry the same clearly labeled date and time, and be noted as embargoed in accompanying documentation.

Full Press Release: Meteomatics Delivers NVIDIA-Powered, AI-Based Weather Forecasts to Energy Companies Within Minutes, Rather than Hours

Above the headline of this sample press release, there is a line that clearly marks the embargo date and time so media know when they can write about the news . 

This news was covered by publications including Environment + Energy Leader as well as SiliconAngle.

Boilerplate in Press Release Examples

Boilerplates are a critical component of every press release. They tell the reader more about the main company or entity discussed in the press release. 

Boilerplate language often stays consistent through all of the company’s press releases unless there are significant changes in the company’s messaging.

Here are some examples of different company boilerplates:

Retail Technology:

Fintech:

HealthTech:

Press Release Quote Examples

Quotes are an integral part of a press release because they provide additional color to the story by introducing the perspective of a key stakeholder. 

Press releases should always include a quote from someone within the organization that is distributing the news, and additional quotes can be added from investors, clients, or partners, depending on the subject of the announcement. 

Some quote press release examples include:

Executive quote:

Customer quote:

Investor quote:

Tech Press Release Example

Technology companies consistently innovate and launch new initiatives and products for their customers and the broader industry.  A press release informs all relevant parties about the latest developments and exciting new initiatives.

Full Press Release: Bold Commerce Unveils Biometric Checkout to Let Shoppers Move from Cart to Purchase With Only Their Face and Voice

In this press release from Bold Commerce, the company establishes the value to its customers in the subheading and aligns with their partner, Wink, who is powering the initiative. 

Key media outlets, including FinTech Magazine and Biometric Update, covered the news. 

Patent Press Release Example

Patents are essential for businesses to ensure their proprietary innovations remain exclusive to the company. 

A press release can help communicate your company is innovating new solutions and lets competitors know that your technology is protected.

Full Press Release: Bluecore Awarded U.S. Patent for Linking Retail Product Attributes and Behaviors to Changes in Individual Shoppers’ Behaviors

In this patent press release example, Bluecore highlights all essential information about the patent, including when the patent was filed, the patent number, and the functionality the protected technology provides.

Non Profit Example of Press Release

Press releases are an excellent way for non profit organizations to tell stakeholders and the public about their work, milestones and initiatives.

Full Press Release: People’s Clearinghouse and Interledger Foundation Break Ground on New Payments Pathways Between the USA and Mexico

This press release from the non profit Interledger Foundation announces an initiative that helps further its mission to promote financial inclusion. After establishing what the initiative will look like in the first paragraph, the organization ties the initiative back to its mission in the last sentence. 

The press release led to feature coverage in key fintech publications including The Banker and PaymentsJournal.

Charity Press Release Example

When your organization takes on an initiative to support a charitable cause, a press release can help promote the work to a wider audience.

Full Press Release: Shapermint Raises $100,000 for The American Nurses Foundation Through Its #WeAreInThisTogether Initiative

In this press release example of a charitable contribution, Shapermint tells readers exactly how much money they raised, how the money was raised and who its charitable donation will impact all in the first paragraph. 

The charitable contribution played a large role in Shapermint’s CMO earning a spot on the Campaign US CMO 50 list.

Real Estate Press Release Example

Traditional real estate press releases follow a familiar formula including the square footage, the broker who closed the deal, the landlord or owner, and the lease terms. Those details matter to the industry trades, but they rarely tell the full story, and they rarely earn coverage beyond the real estate beat.

The best real estate press releases treat a lease or expansion as evidence of a larger trend. Instead of announcing that a tenant took space, they explain why that tenant, and others like it, are choosing that location, and what it signals about where an industry is heading.

Full Press Release: Logistics Firms, Robotics Startups and D2C Brands Set Up Shop in Industry City, Fueling a Retail Tech Hub in Brooklyn

In this press release example, Industry City announces tenant growth the way most landlords wouldn’t. The square footage is in there but it’s in service of a bigger story: logistics firms, robotics startups and D2C brands are clustering in one Brooklyn campus and turning it into a retail tech hub, in a city that historically priced this kind of work out.

The press release resulted in notable real estate press coverage including Commercial Observer, but it also landed in key industry trades including Robotics and Automation News as well as Robotics 24/7.

Press Statement Example (and How It Differs From a Press Release)

A press statement is not a press release. A press release proactively tells a full story; a press statement is a short, attributed position — issued when your company needs to respond to breaking news, a crisis, a regulation or an industry event, and the message is your stance rather than your announcement.

A press statement is brief (usually under 150 words), attributed to a named executive, and written to be quoted verbatim. Here is the format:

STATEMENT FROM [COMPANY NAME] ON [TOPIC]

[CITY, State] — [Date]

The following statement can be attributed to [Full Name], [Title] of [Company Name]:

“[Sentence one: your position, stated plainly. Sentence two: the reason or values behind it. Sentence three: what your company is doing or will do. Optional fourth: where people can learn more.]”

Media Contact [Name] | [Email] | [Phone]

For example, this can be used when a new regulation hits your industry and journalists writing the story that day need a quotable position from affected companies within hours. The companies that land in that coverage are the ones that issue a tight, attributable statement immediately and follow with a full press release once complete information is available.

Media Advisory Example (Media Alert)

A media advisory (also called a media alert) is an invitation, not an announcement. Use one when you want journalists to attend something: a press conference, launch event, demo or photo opportunity. Where a press release tells the full story, a media advisory gives a reporter just enough to get them in the room, in a format they can skim in ten seconds.

In this media alert example, Sopra Banking Software was hosting their event and wanted to invite media.

Here is a media advisory template you can copy:

MEDIA ADVISORY — [Date]

[What’s Happening + The News Hook — one line]

WHAT: [One or two sentences: the event and why it’s newsworthy. Name what cameras will see.]

WHO: [Speakers and participants with names and titles; note who is available for interviews]

WHEN: [Day, date, time — including arrival time for press]

WHERE: [Venue, full address, check-in details, or livestream link]

WHY: [The context that makes this matter now]

VISUALS: [Photo and filming opportunities — this line is what gets TV crews to show up]

RSVP / PRESS CONTACT: [Name] | [Email] | [Phone]

Press release vs. media alert: send the media advisory 3–5 days before the event to drive attendance, then issue the full press release after, so journalists who attend, and those who didn’t, have the complete story to write from. For an example of the accompanying release, see our event press release example.

Press Release Template Example

Prefer to start from a blank framework? Copy our free press release template below, or download the full set of 34 formatted Word templates.

Use this universal press release template as your starting point — it follows AP style and the structure journalists expect. It works as a news release template or media release template (the three terms are interchangeable; AP style prefers “news release”). Then download the full set of templates for all 34 press release types below.

FOR IMMEDIATE RELEASE

[Headline: Company + Active Verb + News — under 100 characters, no jargon]

[Subheadline: One sentence expanding the headline with the key benefit or stat]

[CITY, State] — [Month Day, Year] — [Company Name], [one-line company descriptor], today announced [the news in one sentence: what is happening, who it affects, and why it matters now].

[Paragraph 2: The most important supporting details — key features, deal terms, dollar amounts, dates, or data points. Answer the questions a journalist would ask first.]

“[Quote from your executive: why this matters to the market, not just your company — 1–2 sentences in a real human voice],” said [Full Name], [Title] at [Company]. “[Optional second sentence looking forward.]”

[Paragraph 3: Context — the market problem this addresses, momentum to date, or what comes next. Include a customer, partner or investor quote here if you have one.]

[Availability/call to action: where and when readers can access the product, report, or event — with a link.]

About [Company Name] [Boilerplate: 2–3 sentences on what the company does, who it serves, and one proof point. Keep it identical across all releases.]

Media Contact [Name] | [Title / Agency] | [Email] | [Phone]

Formatting rules to keep journalists happy: write in third person, follow AP style, keep it to one page (400–600 words), use a real quote (not marketing copy), and never bury the news below the first paragraph.

Conclusion

At CVM we are committed to working hand in hand with our clients to develop PR strategies that effectively deploy PR campaigns to help our clients achieve their business goals. Within each of these PR campaigns, we help our clients develop the right types of press releases that will gain media attention to secure coverage that helps stories reach key personas.

Reach out to our team to learn more about how your company can leverage different types of press releases to achieve strategic business goals.