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  • 11 Steps to Creating an Effective Marketing Communications Plan (Template) 

    Marketing is one of the most important aspects of any company’s success. It directs...
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  • What is Integrated Communications in Marketing?

    The integrated marketing communications (IMC) process involves conveying a unified message across various channels...
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  • Create a Marketing Strategy that Works: 5 Essential Tips

    Strategic planning is the process for creating marketing strategy that works. First, translating business...
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  • CVM Makes [Radio] Waves!

    A few days ago I did a radio interview with Maria Reitan of PurseStrings,...
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  • Mobile Opportunities and Cost vs. Mobile Opportunity Cost: Getting in on the mobile action…

    There’s no need to make an insulting blanket statement about the marketing and revenue...
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