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11 Steps to Creating an Effective Marketing Communications Plan (Template)
Marketing is one of the most important aspects of any company’s success. It directs...Read More -
What is Integrated Communications in Marketing?
The integrated marketing communications (IMC) process involves conveying a unified message across various channels...Read More -
Create a Marketing Strategy that Works: 5 Essential Tips
Strategic planning is the process for creating marketing strategy that works. First, translating business...Read More -
How to Translate Business Goals into Marketing Goals
Marketing departments best support business strategy when they’re working in alignment with company leadership...Read More -
CVM Makes [Radio] Waves!
A few days ago I did a radio interview with Maria Reitan of PurseStrings,...Read More -
Mobile Opportunities and Cost vs. Mobile Opportunity Cost: Getting in on the mobile action…
There’s no need to make an insulting blanket statement about the marketing and revenue...Read More
