Category: Marketing Strategy
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What Is B2B Marketing: Definition and Examples
Business-to-business (B2B) marketing is exactly what it sounds like: a business promoting its products...Read More -
10 Best B2B Lead Generation Tools for B2B Marketers
Generating high-quality leads continues to be a top challenge for many B2B marketers, with...Read More -
Marketing Vs Advertising: Key Differences Explained
To the average person, “marketing” might conjure up an image of Emily from Emily...Read More -
How to Create a B2B Content Strategy
Envision a chemist in their lab, surrounded by beakers, flasks and meticulously labeled compounds....Read More -
Top 40 B2B Podcasts to Listen to in 2025
To help B2B leaders keep up with the pace of change, we’ve rounded up...Read More -
How to Set Strategic Goals for B2B Content Marketing
Traditionally characterized by lengthy sales cycles, relationship-based selling and offline networking, the business-to-business (B2B)...Read More -
AI is Everywhere—How to Cut Through the Noise
Just ten years ago the concept of artificial intelligence was still a novelty for...Read More -
How to Create a Healthcare PR Strategy
How to Create a Healthcare PR Strategy The healthcare industry in the United States...Read More -
How Influencer Marketing Can Boost Your PR in 2025
We take you through what influencer marketing is, the goals, and how to run...Read More -
11 Steps to Creating an Effective Marketing Communications Plan (Template)
Marketing is one of the most important aspects of any company’s success. It directs...Read More -
What is Integrated Communications in Marketing?
The integrated marketing communications (IMC) process involves conveying a unified message across various channels...Read More -
Create a Marketing Strategy that Works: 5 Essential Tips
Strategic planning is the process for creating marketing strategy that works. First, translating business...Read More