Generating high-quality leads continues to be a top challenge for many B2B marketers, with 61% identifying it as their most pressing challenge. To help ease this burden, we’ve carefully curated a selection of the best B2B lead generation tools, each designed to help businesses attract new, high-quality prospects more efficiently.
10 Best B2B Lead Generation Tools to Test Out Today
- Leadpages
- LinkedIn Sales Navigator
- Hubspot Marketing Hub
- Leadfeeder
- OptinMonster
- Hootsuite
- Mailchimp
- Intercom
- SEMrush
- Customers.ai
Leadpages
A website for your business is one of the most tried-and-true ways to capture inbound leads. However, you don’t need to be a web design whiz or write reams of code to accomplish this. Leadpages is an excellent lead generation software to help you create highly optimized landing pages that don’t just capture leads but also convert — with a claim of five times more conversions than the industry average.
This software lets you choose from over 200 high-performing landing page templates designed using 10 years of conversion data. The best part is that you can customize any template and quickly build a personalized page for your target audience using its drag-and-drop builder.
Since the landing pages are integrated with other software, you can funnel the leads you capture into your CRM, making it easy to track, analyze, and follow up with them. You can also deliver lead magnets, such as e-books, cheat sheets, and guides, to anyone who signs up for these resources through your Leadpages account.
Best B2B Lead Generation Tools – Features:
- No-code website builder
- Highly customizable page-building
- Faster page loading
- Split test option to create and test multiple pages
- Leads Library to manage and track leads
Pricing: Leadpages doesn’t have a free plan. However, it has a 14-day risk-free trial. Following the free trial, you can choose from Standard, Pro, and Conversion plans, ranging from $37 to $697 monthly.
LinkedIn Sales Navigator
There’s more to LinkedIn than just “LinkedInfluencers” and professional networking. With its LinkedIn Sales Navigator tool, you can connect with all the key players in your B2B network. The tool’s advanced search feature, which includes more than 50 search filters, allows you to search for highly specific quality B2B leads and audiences.
Based on your business profile and interests, it can recommend leads and connect you with targeted B2B company accounts. Once you’ve identified your prospects, you can engage with them through InMail Messages and Team Link features. Since LinkedIn Sales Navigator is integrated with your CRM platform, you can track your leads without hassle.
You can use this tool to build custom lead lists and set timely alerts and insights for your B2B accounts, allowing you to take a smarter and more organized approach to lead generation. It lets you stay closely in touch with crucial milestones in your leads’ professional lives, whether company growth statistics or job title changes.
If the metrics are anything to go by, LinkedIn Sales Navigator can help your business achieve a 312% ROI over three years — essentially paying for itself in less than six months. Not a bad deal, right?
Best B2B Lead Generation Tools – Features:
- Lead Spotlights to uncover key connections
- Relationship mapping for lead tracking
- AI-driven account IQ summaries
Pricing: You can try this tool for free for a month, after which you can choose from annual plans that begin at $65 per month.
Hubspot Marketing Hub
The Hubspot Marketing Hub is exactly what it sounds like — a hub of tools you can use to target audiences at various stages of the marketing funnel — all from a single platform.
For example, you can use its tools to capture your B2B target audience’s attention by launching email marketing activities, building attractive landing pages, and leveraging social media.
To capture high-quality leads, you can create customized, mobile-first landing pages and target them with automated emails using Hubspot’s templated email builder. You can assimilate and analyze all your leads’ data through the tool’s automated workflows.
These workflows allow you to segment your leads into lists, design email nurturing campaigns, and plan your PPC content.
Best B2B Lead Generation Tools – Features:
- CRM integration for lead tracking
- No-code lead gen tools
- Lead capture templates
- Analytics dashboard
Pricing: The Hubspot Marketing Hub offers a set of limited tools for free. Paid versions include a tiered pricing system starting at $20 per month.
Leadfeeder
Sometimes, all you need is a straightforward lead outreach tool that shows you which companies or brands are engaging with your website. Leadfeeder is a B2B marketing tool that cuts through the clutter. It highlights the contact information of companies responding to your content and service/product offerings.
Doing so eliminates the effort and time poured into reaching out to cold leads. Instead, you can move quickly and capture leads who are genuinely interested in your offerings. Another excellent advantage of using this tool is that it can lead you to untapped markets or target audiences, especially if you notice B2B site visits from industries you hadn’t previously targeted.
And finally, we have identified Leadfeeder as a best B2B lead generation tool for its best feature: an account-based marketing (ABM) tool, which notifies you about the right time to make a move after a lead visits your site. It also gives you insights into the company’s contact info, employee strength, and other behavioral data.
Best B2B Lead Generation Tools – Features:
- Visitor tracking and lead filtering
- Sales Intelligence
- Integrated with Salesforce, Hubspot, and other CRM tools
- Lead alerts on Slack
Pricing: Leadfeeder offers a free plan with limited features. Its paid plan starts at $99 per month when paid annually.
OptinMonster
Opt-in forms are at the heart of OptinMonster’s lead generation approach. Helmed by Awesome Motive, the same company behind WPBeginner and AffiliateWP, OptinMonster lets you build and grow an enviable email list of targeted B2B leads that voluntarily provide their information through opt-in or exit-intent forms.
With this tool and its drag-and-drop builder, you can create several creative opt-in form campaigns on your website, each with a compelling call to action (CTA) to attract leads. For example, you can ask visitors to sign up for your email newsletter, check out a sales page, or download a free e-book or resource as a stellar lead magnet.
As part of the marketers’ arsenal since 2013, OptinMonster has amassed 1.2 million users globally.
Best B2B Lead Generation Tools – Features:
- 95+ customizable form templates
- Lead segmentation features
- A/B testing tools to test form campaigns
- Exit-intent popups that encourage user signup before leaving a site
- Integration with HubSpot, Salesforce Pardot, Mailchimp, and others
Pricing: OptinMonster offers tiered monthly plans ranging from $7 to $49, with a 14-day money-back guarantee.
Hootsuite
Everyone knows that social media is the place to market one’s business and capture leads. However, let’s be real — it’s easier said than done. For B2B marketers, overseeing multiple social media profiles can feel like spinning plates. Hootsuite is one of the best automated tools to help you perform this part of your job without losing sleep.
With Hootsuite, you can manage all your social media profiles from a single dashboard, which can help you streamline the lead-capturing and nurturing process. This tool can help you schedule posts across all profiles using a set-it-and-forget-it-style feature, ensuring consistent engagement—one of the best ways to attract leads.
All you need to do is monitor the traction your posts receive via Hootsuite and track brand mentions, industry trends, and other key metrics to see which profile generates the most buzz. This can help you identify potential leads for your products or services. You can also get qualified B2B leads by running paid social media campaigns with Hootsuite and track detailed analytics about consumer behavior.
Best B2B Lead Generation Tools – Features:
- Social media scheduling
- Social listening and monitoring to identify leads
- Analytics and performance tracking
- Audience engagement tools for lead outreach
- Targeted social media ad campaigns
Pricing: Hootsuite offers tiered plans starting at $99 per month. There’s also a 30-day free trial to try out its features.
Mailchimp
Email marketing is an integral part of any lead gen campaign. However, the best way to stay ahead in the lead-gen game is to automate it. Using Mailchimp, you can send automated marketing emails and capture leads through them.
Simply link Mailchimp to your landing page and use it to create custom opt-in forms or exit-intent forms for leads to sign up. Mailchimp also allows you to create shareable URL links you can include in your email newsletters, encouraging leads to share them with their network and triggering an email lead gen chain that circles back to your website.
Moreover, Mailchimp offers A/B testing capabilities so that your email campaigns are well-optimized. You can experiment with various email elements, such as switching up subject lines and using different CTAs and content formats to understand which ones work best for capturing leads.
Best B2B Lead Generation Tools – Features:
- Segmentation features for capturing targeted leads
- A/B testing tools
- Custom opt-in forms
- Shareable newsletter URLs
Pricing: Mailchimp offers a free one-month trial with a 500-contact email limit. Standard plans start at $25 for 500 contacts.
Intercom
Have you ever thought a chatbot could help you generate high-quality B2B leads? Well, it’s true. Conversation is at the heart of many successful marketing initiatives, including lead generation — and Intercom understands that.
It cleverly uses live chatbot features to engage with website visitors and convert hesitant prospects into qualified leads. When a prospect visits your site, Intercom automatically greets and qualifies them according to their interests and preferences. Like a tour guide, it gently guides them toward a relevant product demo on your website or a pricing page, depending on what they’re looking for.
These personalized AI-led conversations are at the heart of Intercom’s lead gen strategy, but it’s up to you to control the rules of engagement. For example, you can set up the tool so that it won’t engage the visitor until X seconds have passed or unless they visit a certain page on the website. You can also create custom messages and segment your prospects based on their website behavior, gleaned from Intercom’s real-time insights.
As a result, you not only have verified leads but also useful information about their preferences that you can use for continued engagement and lead nurturing.
Best B2B Lead Generation Tools – Features:
- Customizable live chatbots
- Automated lead qualification
- Lead segmentation and filtering
- Personalized and targeted messages based on user behavior
- CRM integrations
Pricing: Intercom offers a free 14-day trial, with paid plans ranging from $29 to $132.
SEMrush
Bad SEO can hurt your lead gen campaign in more ways than one. It can leave your site languishing in the depths of search engine page results (SERPs) where no leads will ever venture. That’s why you need a tool that can guarantee your technical SEO is in top shape and keeps you at the forefront.
SEMrush is an excellent SEO tool that conducts thorough on-site audits to help you get on the right side of SERPs, bringing quality business leads to your doorstep. SEMrush also identifies high-performing keywords and conducts competitor research to help you design a top-performing B2B content strategy that attracts more organic traffic and potential leads.
What’s more, you can use it to optimize your pay-per-click (PPC) campaigns and create better-targeted adverts that yield high-quality leads. The SEMrush dashboard also offers a Lead Generation Forms tool at an added cost to help you create custom forms, collect lead data, and analyze responses.
Best B2B Lead Generation Tools – Features:
- Optimize SEO
- Track SERP positions
- Integration with Google Analytics for richer insights
- Social media management
Pricing: SEMrush offers a 7-day free trial. Monthly plans range from $139.95 to $499.95.
Customers.ai (Formerly MobileMonkey)
Keep it simple and reach out to your B2B buyers via convenient text message marketing. They will appreciate it more than you think. In the age of Facetime and TikTok, it’s easy to forget that text messages were one of the simplest lead-capturing mediums a few decades ago.
Customers.ai makes them relevant again with its chatbot builder and OmniChat capabilities. It offers an automated messaging platform to send outbound, real-time messages, marketing collateral, or resource links to leads via WhatsApp, Facebook Messenger, SMS texts, and local web chat applications.
The beauty is that you can manage all your conversational marketing interactions from a single platform. It’s easy to build your personalized chatbot with its drag-and-drop builder in minutes, so you can launch your B2B message campaigns that same day. You can also use this tool to retarget leads.
Best B2B Lead Generation Tools – Features:
- Omnichat capabilities
- Automated responses
- Multiple chatbot templates
- SMS promotion tools
- Integration options
- Audience segmentation
Pricing: Its pricing ranges from $199 to $399 monthly for meta-advertisers and email marketers. Marketing agencies need to book a demo for pricing information.
Choosing the Best Lead Generation Tools for B2B
There’s a B2B lead generation tool for virtually every marketing need these days. With our curated list of the best tools, you can confidently integrate the right tool into your business marketing strategy.
However, lead generation is only one component of a comprehensive business marketing plan. To truly scale and grow your business, it is essential to partner with an expert like Channel V Media.
As an award-winning PR and communications agency, we specialize in maximizing PR for your brand or business through integrated communications and full-service marketing solutions. Contact us today to discover how we can help you in your marketing journey.