Channel V Media Wins 2026 PRNEWS Content Marketing Award for Best Data-Driven Campaign
New York City-Based Communications and PR Agency Recognized for Launching Payroll Integrations’ Employee FInancial Wellness Report and Expanding the Conversation Around Workplace Financial Wellness
Channel V Media, a public relations and communications agency that builds market momentum for fast-growing companies, today announced that it has won the 2026 PRNEWS Content Marketing Awards. The agency was recognized in the Best Data-Driven or Research-Based Campaign category for its work developing and promoting Payroll Integrations’ Employee Financial Wellness Report, a research initiative designed to bring new data and perspective to conversations around workplace financial wellness.
Channel V Media created and launched Payroll Integrations’ inaugural data report in 2024 to elevate the company’s story beyond its role as a payroll integration solution and highlight the broader impact of its technology. Based on survey responses from U.S. HR leaders and employees, the research explored both employer and employee perspectives of how companies support financial wellness, align benefits with employee needs and manage growing administrative demands. The survey was designed to compare these perspectives side by side, revealing key disconnects between how employers believe they support employee financial wellness and how employees actually experience that support.
CVM transformed these findings into a comprehensive report and strategic media campaign, positioning Payroll Integrations as a thought leader in the growing conversation around employee financial wellness. The report was released in two parts to highlight different themes within the data and extend the lifespan of the story in the media.
The PRNEWS Content Marketing Awards recognized CVM for using proprietary research to generate sustained media coverage and industry engagement around the report’s findings. Through the campaign, the agency expanded the financial wellness conversation across both business and HR audiences while reinforcing Payroll Integrations’ leadership in the space.
“We wanted to broaden the conversation around the impact of our technology, and Channel V Media helped us translate our data into insights that resonated with new audiences,” said Kevin McCarthy, Vice President of Strategy and Growth at Payroll Integrations. “The Employee Financial Wellness Report allowed us to share a unique perspective on how employers and employees view financial wellness and brought greater visibility to the challenges HR teams face..”
Payroll Integrations’ Employee Financial Wellness Report has been featured in national business publications such as, Forbes and Newsweek, as well as leading HR and benefit trades including SHRM, WorkLife, BenefitsPRO, Employee Benefit News and PlanAdviser.
“Payroll Integrations has long been ahead of the curve with its technology, and the insights we uncovered in this research allowed us to position them as leaders in the financial wellness conversation,” said Victoria Jones, Vice President at Channel V Media. “By turning Payroll Integrations’ research into a narrative that resonated with both HR and business leaders, we were able to elevate the company’s role in the broader financial wellness conversation. And we’re proud to see that work recognized by PR News.”
The PRNEWS Content Marketing Awards honor excellence in publishing, producing and building content engines that drive real business results. The complete list of 2026 PRNEWS Content Marketing Awards winners can be viewed here.
About Channel V Media
Founded in 2008, Channel V Media (CVM) is a communications strategy and PR firm that specializes in building market momentum for companies ranging from Fortune 500 industry leaders to emerging venture‑backed innovators. CVM builds awareness for companies and their products, develops C-suite leaders into industry visionaries, positions clients to be among the most vocal in high-value conversations and drives inbound leads. Current and past clients include Grapeshot + Oracle, Innovid, Everseen, IBM, Albert Technologies, Pernod Ricard, Embroker, Fortune & Frame and others.