Scaling Sopra Banking Software’s Presence in the U.S.
The Value We Created
increase in U.S. media coverage, year-on-year
Banking Technology Company
By Fintech Magazine
of press goals reached in first year of working together
As Seen In:
Sopra Banking Software
Here’s How We Did It
We reimagined Sopra Banking Software’s role in the financial industry.
Instead of focusing on the challenges banks face if they don’t transform, we reworked the company’s messaging to talk about the new opportunities it creates in banks’ futures.
We then leveraged forward-thinking thought leadership opportunities to get this positioning into the press.
We introduced Sopra Banking Software to the U.S. Market.
We did this by validating Sopra Banking Software’s 10-year global legacy and the esteemed companies it works with. We leveraged every press opportunity to take credit for the company’s work with established banks that U.S. media would recognize.
We transformed Sopra Banking Software’s annual Summit into a globally anticipated event.
To do this, we educated the media about one of Europe’s largest privately-held fintech conferences expanding to the U.S., and then capitalizing on their curiosity.
We made Sopra Banking Software synonymous with emerging business opportunities for banks.
We introduced new messaging centered around the ways Sopra Banking Softwares benefits its clients: new business models, streams of revenue, and customer acquisition. We educated the market on how these opportunities enable banks to collaborate, rather than compete, in the finance industry.
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