Delivering a Bold PR Campaign
The Value We Created
media stories in national news and trade outlets
headlines aligning Bold Commerce with PayPal
new audiences attracted through PR
of work brought to light in the media
Bold is now a leading name in the ecommerce, retail, fintech, and payments spaces
Bold was recognized on the CBInsights Retail Tech 100 List
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Here’s How We Did It
We changed who Bold Commerce was talking to.
Bold needed to reach omnichannel retailers, ecommerce giants and the larger tech industry. To do this, we educated the market on the important of converting more shoppers into more revenue.
We attracted ecommerce companies.
We’ve treated product releases as opportunities to showcase Bold Commerce as driving the ecommerce industry forward, and creating value for its clients.
We spoke to major retailers.
We leveraged Bold Commerce’s clients as proof points of the success companies have achieved using its technology.
We validated Bold Commerce in the tech industry.
As checkout and ecommerce trends have evolved, we’ve ensured that Bold Commerce is looked to for its retail-specific expertise in the larger tech industry.
We changed the way the media talks about Bold.
As Bold Commerce evolved, we made sure that its media coverage did, too.
We changed the way the retail industry sees Bold.
We positioned Bold Commerce on the front lines of an up-and-coming trend within the retail industry known as ‘headless’ commerce.
We aligned Bold Commerce with PayPal.
We told the story of Bold Commerce’s work to introduce headless checkout capabilities for PayPal to cement Bold Commerce’s position as a leader, and ensure that it is top of mind for other tech companies that want to do the same.
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