Awareness Accelerator

Events

Get More Exposure at Retail Tradeshows

We get you in front of media and prospects—and create marketing content that drives action—before, during and after the major industry tradeshows.

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RETHINK Retail <> Channel V Media

Break through the noise. Increase media visibility. Create retailer opportunities.

30,000
The number of retailers in RETHINK Retail’s proprietary network.
15
Number of years Channel V Media has been creating media opportunities.
90%
of Channel V Media’s clients are B2B tech companies.

Our Approach

Create Impactful Returns on Tradeshow Investments

Awareness Accelerator

Awareness Accelerator
So you’re exhibiting at an upcoming trade show… Now what?

RETHINK Retail and Channel V Media have teamed up to introduce an all-in-one solution for owned, earned, paid & social media channels.

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Retail Tradeshows

Increase your success at these shows.

NRF
2024

January 14-16, 2024
New York City
Etail
West

Feb 26-29, 2024
Palm Springs
Shoptalk

March 17-20, 2024
Las Vegas

Our Approach

How We Do It

1. Get media-ready and media coverage.

We position you for media success by determining the best narrative to approach reporters with. Next, we create a news moment that will fuel a pre-show press release. We then secure news items before the show and/or sit-down meetings that result in coverage during or after.

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2. Get featured in widely distributed thought leadership content.

We’ll highlight your tradeshow presence in RETHINK Retail’s exclusive guide. You’ll be a featured retail innovator on the RETHINK Retail Podcast. Your executives will be quoted in RETHINK Retail’s show recap article. And your company will be featured alongside RETHINK Retail’s Global Retailer Leaders in the official event recap video and LinkedIn newsletter about the show.

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3. Get access to high-value retail prospects.

Work with RETHINK Retail to identify retail prospects from its network of 30,000 brands, as part of an account-based marketing (ABM) program that gets you in front of top targets. Receive engagement stats around which prospects watched videos or listened to podcasts featuring their executive(s).

Stand out in crowded coversations

Media Outlets We’ll Inform of Your Attendance

With hundreds of exhibitors at the show, your company needs to stand out. Leading up to the show, we’ll work with you to define a focused narrative that will break through to target audiences, and create media visibility.

We know that when technology companies plan and execute their tradeshow strategies correctly, they can create astronomical ROI on their investments. Our work with RETHINK Retail will enable us to scale the work we do for our existing clients while at the retail shows.

Kieran Powell, EVP
Channel V Media

Questions that Companies Ask About NRF

What is the NRF Retail’s Big Show (the NRF big show)?

How to prepare for Retails Big Show (the NRF big show)?

Preparing for the NRF Big Show as an exhibitor requires thorough planning and attention to detail. Here are some steps to help you prepare effectively:

Define your objectives: Clearly define your goals for the event. Determine what you want to achieve as an exhibitor, whether it’s generating leads, building brand awareness, launching a new product, or networking with industry professionals.
Design an engaging booth: Create an eye-catching booth design that aligns with your brand and captures the attention of attendees. Consider using bold visuals, interactive elements, and technology to make your booth stand out. Ensure that your messaging and branding are prominently displayed.
Prepare your marketing materials: Develop high-quality marketing materials, such as brochures, flyers, product catalogs, and business cards. Make sure they are up-to-date, visually appealing, and provide relevant information about your products or services.
Train your staff: Educate your booth staff about your company, products, and key talking points. Train them on effective engagement techniques, such as active listening, asking open-ended questions, and handling objections. Encourage them to be friendly, approachable, and knowledgeable.
Plan demonstrations or presentations: Consider hosting live product demonstrations or presentations at your booth to showcase your offerings and engage with attendees. Prepare engaging and informative scripts or outlines to ensure a smooth presentation.
Promote your presence: Leverage your marketing channels to announce your participation at the NRF Big Show. Utilize social media, email newsletters, your website, and blog to inform your audience about your booth number, special offers, or any exclusive activities you have planned.
Set up appointments: Reach out to key clients, partners, or prospects in advance to schedule meetings during the event. Having pre-arranged appointments will help maximize your time and ensure valuable interactions.
Collect and follow up on leads: Prepare a lead capture system to gather contact information from interested attendees. Consider using digital lead capture tools or lead retrieval devices to streamline the process. Develop a plan for following up with leads promptly after the event.
Engage on social media: During the event, actively engage on social media platforms using event hashtags, sharing photos, videos, and updates. This will help increase your visibility and attract visitors to your booth.
Evaluate your performance: After the NRF Big Show, assess your overall performance and measure your success against your predefined goals. Identify areas of improvement and gather feedback from your team and attendees to make future exhibiting experiences even better.

Remember, successful participation as an exhibitor at the NRF Big Show requires careful planning, effective execution, and a focus on creating meaningful connections with attendees.

What Retailers and brands attend NRF Retail’s big show?

What tech companies or solutions providers attend NRF Retail’s big show?

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Why we collect your information

This form collects your name and email so we can contact you to assess if our service would be beneficial for your company.

Why we collect your information

This form collects your name and email so we can contact you to assess if our service would be beneficial for your company.

Who We Are

Channel V Media is a New York City PR agency that specializes in building market momentum for retail, payments and financial technology companies, such as Bluecore, Bold Commerce and Sopra Banking Software. Its clients invest hundreds of thousands of dollars to showcase their products to industry decision makers at industry tradeshows each year. For fifteen years, the company has exclusively attended events and coordinated media opportunities on behalf of its long-term clients. Through its partnership with Rethink Retail, the agency will now extend its services to technology companies on a consolidated timeline to maximize their show investments

RETHINK Retail is your go-to destination for executive-led insights into the trends and innovations that are transforming the global retail landscape.

Through their award-winning podcasts, fresh, original and thought-provoking content series, and partnerships with the world’s leading retail events, they reach a growing audience of the top retail decision-makers and industry thought leaders.

Get More Exposure at Retail Tradeshows

Break through the noise. Increase media visibility. Create retailer opportunities.

30,000

15

90%

Create Impactful Returns on Tradeshow Investments