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Case Study

Bluecore Logo

Going From Vendor to Visionary

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At a Glance

  • 600+

    pieces of national and trade news
  • 150+

    original data stories in the media
  • 300+

    leads attributed to PR in a single year
The Challenge

When Bluecore’s technology began evolving, it needed the media’s perception of it to evolve, too. But it didn’t just need basic media awareness. It needed media coverage that would drive retailer demand.

Where CVM Came In

The company engaged CVM to position it for media success — and do it over and over again — as its technology, prospects, buyer types and competitive set have continuously evolved over the years.

Channel V Media Logo

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What You’ll Learn