At a Glance
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600+
pieces of national and trade news -
150+
original data stories in the media -
300+
leads attributed to PR in a single year
When Bluecore’s technology began evolving, it needed the media’s perception of it to evolve, too. But it didn’t just need basic media awareness. It needed media coverage that would drive retailer demand.
The company engaged CVM to position it for media success — and do it over and over again — as its technology, prospects, buyer types and competitive set have continuously evolved over the years.
What You’ll Learn
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How the company’s media coverage became a leading driver of inbound demand.
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How it went from entering conversations at the manager level to the C-Suite level.
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How we created a consistently full press pipeline even when there was no news.
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How we transformed the company’s positioning in the media: from a point solution to a holistic retail marketing platform.
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How PR contributed to Bluecore’s ability to compete with major marketing clouds and attract top retailers.