At Channel V Media, we specialize in turning companies into unforgettable brands through strategic storytelling and custom multi-channel content plans. With a narrative-first approach, we create clarity in messaging and drive high-value behavior for B2B and consumer audiences.


Content Strategy

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GFT Logo

Expanding GFT’s U.S. Media Presence

Inside the strategy behind GFT’s 500% surge in US media visibility

Seen in:

  • The Banker Logo
  • Global Banking & Finance Review Logo

The Value We Created

  • 175+

    U.S. media stories 

  • 500%

    YoY growth in U.S. media coverage

  • 52+

    executive  placements

  • 1

    new Global CEO made media-visible

The Challenge

GFT, a global leader in digital transformation, had already earned the trust of major brands like JPMorgan, Ford and Blackstone — But despite its global footprint and high-profile client roster, the company remained relatively unknown in the U.S.

GFT needed to translate its international credibility into U.S. relevance and move from the background to the frontlines of industry conversations. With bold expansion plans underway, GFT was ready to make its mark. It just needed the right partner to help it step into the spotlight.

Where CVM Came In

CVM was brought on as GFT’s U.S. PR agency of record to build the company’s stateside presence from the ground up and make its executive bench impossible to ignore. We designed a full-funnel communications program to:

  1. Leverage GFT’s work around the world to gain trust.
  2. Position the CEO of the Americas (now Global CEO) as an industry leader worth watching.
  3. Drive demand in support of the company’s aggressive new business development goals.
  4. Create U.S. awareness that puts GFT into conversations with established competitors like Accenture.
We’ve seen a complete 180 turnaround in our U.S. awareness since hiring Channel V Media. Our CEO of the Americas and our brand as a whole were largely unknown prior to working with CVM, but that’s changed with the consistent cadence of press coverage that they’ve driven for us.
GFT Logo
 Katherine Lee, VP of Marketing
GFT

Here’s How We Did It

We leveraged GFT’s global success partnering with leading technology solutions.

We showcased GFT’s global partnerships with companies like Google, NVIDIA, and LemonEdge to promote work with leading financial institutions and manufacturers without explicitly naming the companies. These placements drew attention to the company and propelled  its U.S. market validation

We positioned GFT’s Americas CEO as an industry leader–leading up to his promotion to Global CEO.

We strategically promoted GFT’s Americas CEO success and history with the company to secure him executive profiles on the coming growth in the U.S. region.

We additionally amplified his and GFT’s expertise in key verticals with commentary opportunities in leading industry news outlets.

These placements positioned him and GFT in the media as established experts.

We turned company news into media moments, attracting media attention for key differentiators.  

We leveraged regular company news like executive appointments and product launches to call attention to the company’s key differentiators.

We Put GFT in the middle of high-value industry conversations alongside established competitors.

This topical strategy has generated awareness and resulted in inbound requests from major U.S.and global financial services companies and legacy enterprises in need of digital transformation.

Learn Even More About Our Work With GFT

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