From Niche Technology to Employer Necessity
How we turned a quiet innovator into a financial wellness leader.
The Value We Created in Year 1
-
100+
media stories in national news and trade media outlets
-
50+
headlines highlighting Payroll Integrations’ proprietary data
-
100%
HR and benefits trade publications reached
-
2
major industry awards that positioned Payroll Integrations as a company to watch
The Challenge
Payroll Integrations purpose-built its solution to solve a decades-old problem: managing payroll and benefit plans manually was a time-intensive and error-prone process.
Their technology was directly automating backend HR processes, but it was simultaneously enabling employers to improve employees’ benefit experiences and introduce new offerings–something they weren’t yet talking about.
Payroll Integrations was solving a critical problem–but they were doing it behind the scenes.
They needed to talk about the broader impact of their solution, enter larger market conversations and position themselves as an authority in the benefits space
Where CVM Came In
We teamed up with Payroll Integrations at a foundational stage, working hand in hand with their executive team to:
- Determine what Payroll Integrations needed to communicate to the market–and execute on it.
- Create and shape larger conversations that positioned Payroll Integrations as the leader in payroll connectivity and employee financial wellness.
- Position Payroll Integrations as an authoritative leader in the benefits space.
- Proactively create news cycles to keep them consistently in front of media, partners and prospects.
- Deliver media attention that rivaled and exceeded public companies.
Payroll Integrations
Here’s How We Did It
We defined what Payroll Integrations needed to communicate to the market.
We worked with Payroll Integrations to shape four key narratives that would influence the way the market saw them.
We created stories that brought these narratives to life through company and product news, thought leadership, proprietary research, awards and strategic partnerships.
We positioned their CEO as a trusted voice on the future of benefits and employee wellness.
Through a strategic thought leadership campaign, we secured high-profile media features and commentary opportunities for the Payroll Integration’s CEO.
These placements not only amplified the his voice as a thought leader but also positioned Payroll Integrations at the forefront of the benefits and employee financial wellness conversations.
We turned proprietary data into national headlines.
The market wasn’t having conversations about employee financial wellness in the way Payroll Integrations needed it to — so we created them.
We developed and launched Payroll Integration’s 2024 State of Employee Financial Wellness Report, a two-part study that uncovered critical insights into the disconnect between employer intentions and employee realities.
The report garnered more than 50 media stories featuring Payroll Integrations’ data—including Newsweek, Forbes, SHRM, MarketWatch and Employee Benefits News—and became an engine for thought leadership bylines and speaking opportunities.
We turned regulatory shifts into actionable media moments—and positioned Payroll Integrations as the industry’s best solution.
We demonstrated how Payroll Integrations was preparing companies for looming Secure 2.0 requirements and leveraged the news to secure topical interviews for their CEO.
Want Results like Payroll Integrations?
Contact us to learn more about how we work with companies with or without marketing leadership.