Case Study
Annual Report Positions Slingshot as the Voice of the Digital Workplace
The Value We Created
-
25+
pieces of report coverage annually
-
31%
increase in report coverage YOY
-
#1
target publication reached
As Seen In:
As a digital workplace solution, Slingshot’s mission is to break down institutional data siloes so that businesses can derive actionable insights into everything from performance to process.
With work arrangements continuing to diversify across roles, we saw an opportunity for Slingshot to share expert insight into managing teams effectively—regardless of location, time zone or work model.
CVM launched Slingshot’s first annual Digital Work Trends Report to share unique data on how business operations are evolving in the digital age, sparking exciting conversations around topics ranging from AI tools and remote work to employer-employee relationships.
Here’s How We Did It
We established Slingshot as a go-to source for reliable workplace insights.
When we launched the Digital Work Trends Report, data-driven workforces were still a new concept, even with AI rising in popularity. We now work with Dynata every year to dive deeper into workplace topics that the market needs more insight into. Through the data gathered, we enable Slingshot to educate peers and prospects, combining statistical insights with on-the-ground expertise.
We aligned Slingshot’s expertise with industry trends.
From the Great Detachment to “quiet quitting,” each year brings at least one viral workplace trend. We positioned Slingshot at the center of these conversations, using data from the report to deliver deeper insight into what drives these behaviors. We also leveraged the report to define emerging trends, keeping Slingshot at the pulse of shifting workplace sentiment.
Infragistics