10 Expert Marketing Tips Every Business Should Know

A good marketing strategy is the difference between a company that merely exists and one that actively shapes the market. When done right, it leads to conversions, loyalty and a reputation that lasts.

But with so many trendy marketing tactics in play, it can be hard to know how and where to get started. Fortunately, you don’t need to reinvent the wheel—sometimes, all it takes is a handful of tried-and-true strategies to set you on the right path.

In this article, we’ll explore 10 expert marketing tips that can propel your business toward becoming the next household name.

1. Use Social Media As Your New Customer Service Frontline

Social media isn’t just a place to pitch your product—it’s your front desk, your customer service hotline and sometimes your complaint department. While it’s tempting to treat every post like a product plug, the real magic happens when your customers see you as accessible, not just available.

Take Nike as an example—they’ve turned X (formerly Twitter) into a customer service hub, balancing engagement and support without overwhelming users with sales pitches.

Nike is not just quick to respond to customer queries but is also friendly and empathetic in addressing client concerns. But this doesn’t mean that it has abandoned its other social media marketing efforts.

Nike continues to do that through a separate channel, balancing sales and promotional social media campaigns with proactive customer service. This strategy removes the constant overwhelm of being sold to while making customers feel seen. 

You can apply this social media marketing strategy in your business by converting at least one of your social media channels into a virtual helpdesk. It’s easy to do this by integrating conversational AI chatbots into your Facebook Messenger or having a cloud contact center to manage customer interaction.

When customers see the value your brand or product offers, you’ll get these results:

• Improve your business’ perception and develop long-term loyalty by making you approachable and trustworthy
• Boost social media engagement and increase visibility without the constant “selling”
• Drive valuable feedback data you can repurpose to improve your business’ other marketing campaigns
• Build a sense of community and make customer advocates for your business 

2. Invest in Influencer Marketing

Let’s clear up a misconception: influencer marketing isn’t just for Fortune 500 brands with six-figure ad budgets. You don’t need a Kardashian to boost your product. In fact, micro-influencers—those with smaller but highly engaged audiences—often deliver higher ROI by fostering real relationships with their followers.

Influencer marketing can also take many forms, depending on the focus and goal of your campaign, such as:

• Contests and giveaways
• Affiliate marketing
• Account takeovers
• Sponsored posts
• Unboxing
• Challenge campaigns

An excellent example of successful influencer marketing is the Gymshark campaign for 66 Days: Change Your Life Challenge. This active gym wear brand collaborated with six trusted sports influencers on TikTok and Instagram to inspire audiences to challenge themselves with healthy habits and lifestyle changes for 66 days.

During this challenge, the #Gymshark66 hashtag won over 250 million views on TikTok. This level of visibility would have been hard to achieve on its own. However, by working with industry influencers, Gymshark achieved the perfect marketing ROI trifecta: increased brand value + community engagement + brand visibility and buzz.

3. Repurpose Content for Higher ROI

Creating fresh content for every platform isn’t just exhausting—it’s unnecessary. Why reinvent the wheel when you can tweak it for different terrains? Content repurposing lets you take that blog post that hit big and turn it into a LinkedIn slideshow, a quick Instagram Reel, or a bite-sized podcast episode.

Nearly half of marketers swear by this strategy because it’s efficient and scalable. Think of it as recycling, but for ideas that have already proven their worth.

How to Implement: Review past content using analytics tools to see what worked, then give it a makeover for a different medium. A webinar can become a series of short videos. A blog can morph into a downloadable guide. The key is to optimize each format for its platform—be snappy on TikTok, visual on Instagram and detailed on LinkedIn.

4. Educate and Entertain Your Audience

Customers today are smart and place a premium on value, but they also love their share of entertainment. This allows your business to introduce your product to consumers by blending education with entertainment. 

The result? Your content not only stands out, but potential customers actually pay attention, as they learn and enjoy it. Edutainment marketing sells because it employs the techniques of storytelling, uses high-quality content that offers value, and personalizes your brand.

Duolingo is a great example of edutainment marketing. Everyone who knows about this language-learning app also knows the funny antics of its mascot, Duo the Owl, who keeps things interesting on TikTok with its language tips and challenges. It regularly highlights the app’s features through meme-driven videos synced to catchy music, inspiring brand affinity while also making the app synonymous with language learning. 

Your business can adopt edutainment marketing by creating interactive content such as tutorials, “how-to” videos, and DIY guides — all in a creative and engaging manner. For example, if you’re a craft business, you can start a “Craft with Me” series where you share creative projects that audiences can participate in from their homes. 

5. Build an Email Following—Your Owned Asset (Not Rented Space)

Here’s the cold, hard truth: your followers on social media aren’t yours. They belong to the platform. If tomorrow Instagram goes down or changes its algorithm, you lose that connection. That’s why building an email list is essential. It’s direct, it’s personal, and it’s something you control.

Email marketing has been around forever because it works. Whether you’re sending out newsletters, promotions, or personalized recommendations, this channel remains one of the best ways to engage your audience—on your terms.

How to Implement: Offer lead magnets like e-books, discounts or exclusive content in exchange for email sign-ups. Once you have their email, segment your audience and craft targeted campaigns and newsletters using tools like Mailchimp or HubSpot.

6. Personalize Everything

Generic marketing is as good as no marketing. Customers expect brands to know them—and to show it. From personalized email greetings to tailor-made recommendations, showing your audience that you “get them” leads to higher engagement and repeat purchases.

Beauty retailer Sephora has done this successfully with its mobile app. First, it collects customer data by tracking user behavior and fun quizzes. It then uses this data to offer bespoke recommendations using predictive analytics tools. 

Starbucks does offline personalized marketing equally well with its rewards program, offering repeat customers discounts and birthday promotions based on their purchase history. This makes for a great in-store experience that leaves customers feeling special, increasing their likelihood to return.

How to Implement: Personalize across all channels. Start with basics like addressing users by name in emails, then level up with custom product recommendations, loyalty programs, or follow-up interactions. The key is to make every touchpoint feel intentional and tailored to your customer.

7. Humanize Your Brand With Story-Led Content

Story-led marketing places your brand in a meaningful narrative instead of just pushing products. This strategy shifts the focus to the “why” behind your brand—your mission, values, and the positive impact you want to make—creating a deeper emotional connection with your audience.

Story-led videos and content represent a brand narrative that can determine how you want your consumers to see you. This is because consumers don’t just want to see how your product works or the benefits it offers. They want to be part of a narrative that shows them how it has helped other consumers and why they should make it a part of their lives. 

Simply put, any story you craft should show the customer as the hero of the story, not your business. For example, your story should present a conflict or a predicament that a user is facing (customer pain points), how your product or service can help them (the solution to their problem), and a happy outcome (benefits). 

Key Tip: Start by defining the core story behind your brand. What inspired you to start? What problem are you solving? What impact do you want to make? Use real-life testimonials, case studies or user-generated content to build authentic narratives. Then repurpose those stories into videos, blogs or social posts to show—not tell—why your brand matters.

8. Invest in Paid Ads — But Be Smart About It

The hype around organic marketing is real, with over 50% of website traffic coming in through organic sources. Pay-per-click (PPC) marketing gets a bad rap, but the truth is that it’s not as bad. It can get you an estimated ROI of nearly 200% if you do it right. The trick is to be strategic, not spammy. Testing small-scale campaigns can give you insight into what resonates with your audience before you throw down bigger bucks.

How to Implement: Run A/B tests on different messages, platforms or formats. Start small and scale the winners. Focus on platforms where your audience actually spends time—if you’re B2B, LinkedIn is gold, but if you’re B2C, don’t ignore TikTok and Instagram. The right targeting paired with smart budget allocation ensures your ads drive results, not just clicks.

9. Use AI for Your Marketing Campaigns and Processes

AI is here to stay, and businesses who use it can do more with their marketing efforts. Take marketing automation, for example. AI chatbots or virtual assistants can lead actual virtual conversations with your customers when you’re not available, answering their questions or making personalized recommendations. 

Nearly 22% of marketers worldwide are using this technique to engage with their customers. Forward-thinking hardware retailer Lowe’s recently did this by introducing LoweBot, an AI-powered in-store shopping assistant that collects data about customers’ shopping habits while making personalized suggestions — a rather cool and efficient way to collect data and ensure a seamless shopping experience.

Here are some other ways you can use AI in marketing:

• Using AI-led email marketing tools, you can automate the process of sending personalized emails to your prospects and analyze click-through rates to review their success. 

• AI tools can help you manage social media round the clock, whether by scheduling content or tracking performance. For example, AI tools like Celtra help businesses automate their digital campaign production with creative templates.

• AI can work wonders with marketing techniques like content re-purposing. You can use free AI tools like ChatGPT or Claude AI to summarize the key points of your existing content and prepare it for different formats, whether they are thought-leadership LinkedIn posts or breezy Instagram captions.

• You can even outsource time-consuming tasks, such as content ideation, SEO analysis, and creating outlines for AI. 

10. Use Remarketing Tactics

Not every customer who visits your website or clicks on your ads will convert. However, you can convince around 26% of users to return with an extra nudge. This “extra nudge” alludes to the strategy of remarketing, which means marketing to targeted customers who have already engaged with your business at least once. 

Remarketing is the perfect way to remind people about your business and keep it at the forefront of their options. When you consistently retarget such customers, you’re subliminally conditioning them to think about your business, making them much more likely to return later. It is also more likely to work than marketing from scratch because your customer is already interested in your offerings. You only need to cinch the deal. 

How to Implement: Use tools like Google Analytics to track visitor behavior, then set up remarketing campaigns to re-engage those who didn’t convert. This could be through targeted ads, email follow-ups or personalized offers. The goal is to keep your brand top of mind and gently push them toward conversion.

Bonus: Rely on Marketing Experts When Your Need It

From helping B2B technology companies with full-service marketing solutions to building integrated communications, Channel V Media is a trusted partner for modern businesses that want to level up their PR and marketing efforts.

Marketing doesn’t have to be a solo mission—sometimes, calling in the pros is the best move you can make. That’s where Channel V Media steps in. Whether you need full-service, integrated communications strategies or niche content such as podcast and video production, our team has got your back. Get in touch to learn how we can help your company showcase vision, generate leads and build a direct relationship with customers.