How Our Work With Shapermint Won IPRN’s Project of the Year Award
Every year, we gather with more than 50 agencies from 40+ countries around the world for the International PR Network (IPRN) Conference. This year, our suitcase was a little bit heavier than usual on the way home because we won the IPRN Project of the Year Award!
The IPRN Project of the Year Award honors international PR and communications agencies for communications and marketing campaigns across Corporate Social Responsibility (CSR), Business to Business (B2B), and Business to Consumer (B2C).
We were honored with the Project of the Year Award–spanning across all the award categories–for our work launching shapewear marketplace, Shapermint, into the U.S. market.
We were honored for the success of our PR strategy that transformed each of Shapermint’s growth and success moments into opportunities for media and market awareness–creating an ongoing stream of media coverage and industry recognition for Shapermint. In just two years we not only garnered awareness for Shapermint in the U.S., but established it as a company to watch in the business community and by its DTC and retail peers.
Here’s a look at our work with Shapermint that made us take home the gold:
To introduce the DTC women’s shapewear brand in the U.S., we leveraged their national campaign, “Feel Like the Masterpiece You Are”, featuring a video that was produced by the Harmon Brothers and a series of photographs that showcased seven “everyday goddesses”. We used the campaign to grow Shapermint’s presence among business audiences and used its message of shapewear’s evolving role in body positivity and empowerment, to reinforce the company’s mission of changing the conversation about shapewear.
Once we had established Shapermint in the U.S. market we were able to evolve our PR strategy and focus on cementing Shapermint as an equal and competitor to the likes of Spanx.
Our work with Shapermint established the company as a household name and a leading growth retail brand in the U.S. Shapermint was featured in national business publications such as The New York Times, Forbes and Fox News, and leading retail and marketing trades such as Glossy, Women’s Wear Daily, Adweek and Digiday. Shapermint was named an Adweek Challenger Brand and one of Digital Commerce 360’s Top 1000 Retailers. Additionally, CVM secured recognition for Shapermint’s CMO & Co-founder Massimiliano Tirocchi in Forbes’ 30 under 30: Retail and Ecommerce, and Shapermint’s CEO & Co-founder Santiago Zabala in Retail Touchpoints’ 40 under 40.
We’ll be traveling to Puerto Rico this year to present our work as part of the IPRN Awards. We’re looking forward to showcasing the success we’ve achieved for our clients over the past year!