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Program Amplification Case Studies

Many companies have great programs the media has never heard about. See how CVM takes internal initiatives and turns them into compelling media stories that drive awareness and credibility.

Bringing Social Responsibility into the Limelight
Consumer
Pernod Ricard logo Pernod Ricard

Bringing Social Responsibility into the Limelight

CVM brought Responsib'All Day to the global stage, turning a decade-long CSR initiative uniting 19,000 employees across 70 countries in one day of volunteering into the world’s largest single-day effort.