PR Services
AI Discoverability: How PR Shapes the Story AI Tells About Your Brand
AI engines are becoming the gatekeepers of your brand’s narrative. We make sure the story they tell about you is the one you want told.
With AI Discoverability, go from being found to being understood.
Control how AI engines represent your company, your products and your executives. We leverage earned media—the content source AI engines trust most—to build, shape and evolve the narrative that AI tells about your brand.AI Is Telling Your Story, Whether You Like It or Not
The question isn’t whether AI is shaping your brand’s story. (It is.)
The question is whether you’re influencing it.
When a prospect, investor, journalist or partner asks ChatGPT, Claude, Perplexity or others about your company, they get an answer. That answer isn’t a list of links to sort through. It’s a fully formed narrative of who you are, what you do and why you matter.
In the eyes of AI, PR and marketing efforts are no longer disconnected.
In the past, individual marketing efforts and PR stories could float around disparately without a consumer ever seeing how they all come together to paint a bigger picture of a brand. A press release lived in one place, a byline in another, a product review somewhere else. No single audience member was synthesizing all of it.
Now, that’s changed.
AI is creating big-picture narratives that are available to users on demand.
AI engines are seeing all of those pieces very clearly and quickly. And it’s using them to shape authoritative assessments of companies and brands that are available to users on demand. On top of that, this narrative is constantly evolving with each new data point that the company, or a third party, puts out about the company. This has never existed, until now.
Go from being found to being understood.
We’ve been shaping narratives since 2008, and working at the intersection of PR and AI for over a decade. In 2016, Channel V Media helped take AI mainstream in the media when we broke one of the first AI companies into major media outlets. Forbes later credited our firm with taking AI mainstream.
But what’s happening now is different. AI isn’t just something we promote for our clients. It’s become the lens through which audiences discover, evaluate and form opinions about every company.
Search engines are being replaced by answer engines.
Consumers and business buyers are doing more self-led discovery than targeted discovery. Instead of clicking through Google results, they’re asking AI a question and getting a direct answer. That answer is assembled from every signal you and others put into the market.
This means that narrative-driven PR strategies now have a second, compounding effect. They don’t just reach humans, they feed the AI engines that shape how millions of people learn about companies from that point forward.
The Stakes
52% of Marketers
say PR directly influences how AI engines present their companies.
43% of AI Narratives
come from traditional media sources—making earned media the single largest input into how AI positions companies.
75% of AI Inputs
are influenced by PR. PR directly impacts earned media coverage, and delivers much of the owned content, industry reports and data that AI prioritizes.
