Forbes: 15 Ways To Build More Genuine Connections With Clients
Channel V Media’s Gretel Going talks to Forbes about strategies for creating stronger, more genuine connections with your customers.
“Genuine connections are the direct result of being genuine. But brands and companies often view “being genuine” as some marketing exercise to master, rather than as a function of being honest about who they are/what they stand for, having integrity, and being transparent. When a brand is genuine, it doesn’t have to create genuine connections; its connections are genuine by their very nature.” – Gretel Going, Channel V Media
The full article is available here.