At Channel V Media, we specialize in turning companies into unforgettable brands through strategic storytelling and custom multi-channel content plans. With a narrative-first approach, we create clarity in messaging and drive high-value behavior for B2B and consumer audiences.
A New York Public Relations Agency with Global Reach
We create brand narratives that result in more than media coverage. Our Public Relations Agency moves markets, drives leads and creates mass awareness.
Trusted by established brands to elevate their standing in emerging conversations and by venture-backed technology companies to pave the way for market expansion.
Meatless Farm asked CVM to make it a household name in the U.S.
Meatless Farm asked CVM to make it a household name in the U.S.
UK‑based Meatless Farm had become a household name in Europe after selling its meat‑free patties and ground into EU grocery stores, but it was completely unknown in the United States.
When Meatless Farm secured a contract with Whole Foods Market stateside, CVM leveraged the company’s debut in the grocer’s 450 store locations and built out a multi‑touch program to make the company’s presence known to U.S. audiences.
In the first six months alone, CVM secured 135+ pieces of press coverage across top‑tier media outlets. Not only did Meatless Farm see increased in‑store demand, CVM played a critical role in driving inbound requests for the previously unknown brand from major U.S. grocery chains, QSR chains, meal kit companies and even airlines.
When Bluecore’s technology began evolving, it needed the media’s perception of it to evolve, too.
CVM positioned the retail technology company for media success — and did it over and over again — as Bluecore’s technology, prospects, buyer types and competitors have continuously shifted over the years.
Shapermint asked CVM to raise its profile among the business and retail world.
Shapermint asked CVM to raise its profile among the business and retail world.
DTC intimates marketplace Shapermint has customer acquisition down to a science, but wanted to become a known entity among retail and business audiences.
To make this happen, Channel V Media defined the narratives that Shapermint needed to communicate in the market, and created an ongoing stream of media coverage and industry recognition.
CVM viewed Shapermint’s unique business model‑which resulted in more than $250M in sales and 4.5 million customers in just over two years‑as a roadmap for an ongoing PR program. Our strategy has transformed each of the moments that have led to its success into opportunities for media coverage and market awareness.
Not only has Shapermint gone from unknown to known among business audiences, the company now tops nearly every respected DTC retail industry growth list and is viewed as a leading growth brand by retail’s foremost media authorities.
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Channel V Media’s strong dedication, hard work, and support have made Shapermint the known brand it is today.
Santiago Zabala, CEO
A sampling of media outlets that have featured our clients
What impressed me most about working with Channel V Media was how quickly they understood our business, technology, and customers. They immersed themselves in our world and immediately became an extension of our marketing team. As the drivers of our thought-leadership strategy and analyst relations, Channel V secured a consistent cadence of mentioned and industry trade featured which significantly raised our profile and contributed to our acquisition.
Allan Stormon, Senior Marketing Manager
We’ve gained market momentum through public relations for tech start-ups, Fortune 500 and international companies, and tech companies launching in the USA.
Our focus is on creating and executing a PR strategy that pushes your business toward its goals – whether that’s growth, showcasing products and services, thought leadership, market validation, or education. We take a narrative-first approach that keeps your company relevant throughout the year — whether you’ve got news or not. As a New York City Public Relations Agency, we are ideally located to direct both national and international PR campaigns.
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Questions that Companies Ask Our Public Relations Agency
What is public relations (PR)?
Public relations is a process that builds and maintains relationships between organizations and their intended audience. This definition means that each organization must send the right messages to the right people. By doing so, each party involved benefits in some capacity. As a result of public relations efforts, organizations receive favorable coverage while the audience receives trust and credibility. Often, public relations gets confused with advertising. Public relations is earned media, meaning all results derive from positive stakeholder relationships, while advertising is paid for. Results from public relations are never guaranteed, so crafting unique and relevant angles that resonate with your audience is essential. Public relations can promote businesses to other businesses (B2B) or products/businesses to consumers (B2C). With both areas of public relations, the goal is to provide value to the business, and its audiences.
Why is public relations important for businesses and organizations?
Public relations is necessary for every business and organization for a number of reasons:
Public relations spreads messages. You inform your audience and influence their opinions by contacting the media or distributing owned media, such as press releases.
Public relations creates and maintains a reputation. You’ll naturally enhance your company’s reputation through consistent, coherent, concise messaging to the right audience. A positive reputation will help you gain and retain employees, investors, partners, and attention from the media.
Public relations mitigates crises. No organization is immune to emergencies, so you should develop a crisis communication plan (CCP). Planning helps an organization adapt to its unusual environment and reduces risk exposure. Public relations helps spread messages in crises, bridging the gap between the public and their uncertainty.
Public relations builds relationships with various stakeholders. Stakeholders include anyone affected by an organization, including employees, consumers, investors, and the media. Relaying correct information will allow your firm to build relationships over time naturally.
Public relations helps you understand public opinions and perceptions. Public relations aims to learn what their audience thinks. Responding to positive and negative commentary online is essential for building a good reputation. When answering feedback, always remember to be sincere and transparent. Scanning public opinions will shape how your organization proceeds to craft and distribute its messaging.
Public relations will generate content. The internet makes it possible for word-of-mouth messaging to spread faster than ever. If your organization does a great job maintaining its image, user-generated content will be rewarded naturally.
How do you measure the success of a public relations campaign?
Public relations campaigns aim to enhance your company’s reputation, raise awareness, and increase revenue. The success of a public relations campaign can be measured by numerical values, including:
Increased traffic to your owned media channels. If your social media accounts and website have gained more traction, chances are your campaign successfully reached your audience.
Increased following on social media. A successful public relations campaign will result in a larger following.
Press clippings. Press clipping refers to collecting all of the mentions about your organization. The media will cover stories about your campaign if it’s successful.
How can public relations help during a crisis? Your organization can’t always avoid a crisis—whether it be a reputational, financial, or natural crisis. However, public relations can limit the risks and impacts. Your organization should continuously refer to a crisis communication plan (CCP). Doing so will guide your organization to navigate the situation and can even limit the risks. One of the main goals of public relations in a crisis is to inform the public. Disclosing transparency will restore the public’s trust in your organization. Not only is it essential to be open and honest about what’s happening, you should explain your plan for going forward. Public relations firms can provide effective CCPs and media training for your organization. Media training prepares the spokesperson for what to say to represent their brand and how to update the public.
Can public relations benefit startups?
Public relations can help every organization, whether they are start-ups or established brands. Through public relations, your start-up company can:
Establish brand visibility. Breaking through the noise of competing firms will grant you recognition and credibility. Through public relations, your start-up company can gain market momentum.
Develop a social media strategy. Social media channels such as Instagram, LinkedIn, and Twitter are helpful avenues to get your name and content out there. A social media strategy will help your start-up generate value for prospective consumers/investors at a consistent pace.
Create branding. Every organization has a story to tell. Public relations can help your start-up create its narrative and branding.
Set and achieve goals. Your start-up company will work with a PR firm to determine KPI. A good PR firm will not only help you achieve your goals but also exceed them.
Tell us what you want to achieve with PR.
Contact us to learn more about how we work with companies with or without marketing leadership.
Why we collect your information
This form collects your information so we can contact you to assess if our service would be beneficial for your company.
Why we collect your information
This form collects your information so we can contact you to assess if our service would be beneficial for your company.
Santiago Zabala, CEO
