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Challenger Positioning Case Studies

Introducing the World's Risk Intelligence to American Newsrooms
Professional Services
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Introducing the World's Risk Intelligence to American Newsrooms

In its first-ever U.S. media campaign, Coface earned 50 media placements and 700+ syndications across top-tier business, trade and financial press while establishing its North American Economist as a cited expert on tariffs, trade policy and global risk across agriculture, supply chain, retail and finance verticals.